The EmpowHER for iPad and iPhone is a brand new way for you to explore, read and share your favorite news from EmpowHER. EmpowHER for iPad and iPhone app provides you with a customized reading experience and allows you to fully interact with the content you love. Moreover, you can create and share your own items on your Personal Channel, or follow others’ Personal Channels of shared news items.

The EmpowHER Channel Explorer – The first news tool that lets you pull specific sections of interest from the EmpowHER into one slick reading environment. Select which sections of the EmpowHER you want to see and quickly jump from section to section with just one touch of the screen.

Personal Channels - Personal Channels is a community where members can choose to follow the reading habits of other fellow EmpowHER reader. This means that whenever a member reads a news item, he/she can post and share it over his own Personal channel, making it instantly visible to his friends and followers.

Main Features:

Genie – The Genie is our proprietary content recommendation engine that analyzes your interests and content preferences, and provides related content recommendation to you.

E-RSS – EmpowHER offers a unique engine that translates content from our website and delivers it to your screen in the most pleasing format possible – clean article content with nothing extra.

Sharing EmpowHER – EmpowHER allows you to share content that you find interesting instantly via Facebook, Twitter, or email through our integrated sharing bar. Share your thoughts on anything you read instantly via your social networks.

Browsing Modes – Different people have different browsing habits. Some like homing on specific content, while others look to surf around the collection and impulsively pick an article. The EmpowHER offers both a linear content browsing and spontaneous content browsing.