Essence-Advertising-Reviews-Pricing

ESSENCE is Where Black Women Come First for news, entertainment and motivation. ESSENCE occupies a special place in the hearts of millions of Black women-its not just a magazine but her most trusted confidante, a brand that has revolutionized the magazine industry and has become a cultural institution in the African-American community. Founded in 1968, Essence Communications Inc. (ECI) launched ESSENCE, the ground-breaking magazine created exclusively for African-American women in 1970. For 41 years, the company has flourished and expanded beyond the pages of its flagship magazine to generate brand extensions such as the Essence Music Festival, Women Who Are Shaping the World Leadership Summit, Window on Our Women (WOW I, II & III) and Smart Beauty I, II & III consumer insights, the Essence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD) via Essence Studios. The ECI corporate headquarters are in New York City, with offices in Chicago, Los Angeles and Detroit.

  • Company Name:
    Essence
  • Parent Company Name:
    Time Inc
  • Headquarters:
    225 Liberty Street 9th FloorNew York, NY 10048
  • Office Locations:
    New York
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Black Women's Lifestyle Guide, Black Love & Beauty Trends
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Dating, Entertainment, Health & Beauty, Travel & Leisure
  • Key Differentiator
    ESSENCE.com: Your Voice. Your Style. Your Life. is an expansive web destination aimed to be the ultimate online destination for African-American women. ESSENCE.com serves as the daily source for African American-related news, entertainment and community, and reflects the intimate tone and approach of the esteemed ESSENCE brand. As part of its daily content offerings, ESSENCE.com delivers engaging blogs, robust photo galleries, original video programming, and a substantial online community.
  • Owned / Operated Properties
    Essence.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Kim Smith
Corporate Accounts Director
Cassandre Pierre
Senior Director of Marketing at ESSENCE
Site Traffic
  • 26272 Global Rank
  • 5866
    United States
  • 2.68M Estimated Visits
Traffic Sources
  • Search
    58.38%
  • Direct
    22.75%
  • Social
    12.72%
  • Referrals
    3.78%
  • Mail
    2.25%
  • Display
    0.13%
Geography Breakdown
  • United States
    69.79%
  • United Kingdom
    4.97%
  • Canada
    3.61%
  • Brazil
    1.61%
  • Germany
    1.35%
Powered by Similar web
Network Data
Email / Social Data
  • 2.16M
    Facebook fans
  • 221k
    Twitter followers
  • 479k
    Instagram followers
  • 21.4k
    Pinterest followers
Desktop Display
  • 658k display total monthly uniques
  • 35.8M display total monthly impressions
Age
18-24
25%
25-34
10%
35-44
30%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
20%
Education
College
55%
Grad School
45%
Reviews
Online Marketing Manager
Apr 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Essence, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Essence, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Essence, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Essence advertising reaches 2.68M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Essence will allow you to reach consumers in industries or verticals such as Travel & Leisure, Entertainment, Dating, Health & Beauty, Clothing & Fashion.

They are headquartered at 225 Liberty Street 9th FloorNew York, NY 10048, and have 17 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Essence inventory partners include: google.com, amazon-adsystem.com, rubiconproject.com, tremorhub.com, lkqd.com, lkqd.net, pubmatic.com, openx.com, loopme.com, spotx.tv, spotxchange.com, contextweb.com, lijit.com, sovrn.com, improvedigital.com, appnexus.com, advertising.com, freewheel.tv, cedato.com, fyber.com, apester.com, indexexchange.com, emxdgt.com, districtm.io, gumgum.com, kargo.com, outbrain.com, rhythmone.com, sharethrough.com, teads.tv, triplelift.com, yieldmo.com, rtk.io, beachfront.com.