About

Fatherly is the leading digital media brand for dads. Our mission is to empower men to raise great kids and lead more fulfilling adult lives. From original video series and deep dive reports to podcasts and events, Fatherly offers original reporting, expert parenting advice, and hard-won insights into a challenging, but profoundly rewarding stage of life.

Fatherly is backed by BDMI, UTA, SoftTech VC, Lerer Hippeau Ventures, The Knight Foundation and prominent angels such as Gary Vaynerchuk and the founders of Bleacher Report, among others.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Dad Advice for Parenting, Gear, Life & More
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Health & Beauty, Healthcare
  • Key Differentiator
    Fatherly is a parenting resource for men who understand that embracing what they’ve become doesn’t mean giving up who they are. Men who want to be great fathers without turning into cliches. Men who spent their formative years laughing at blogs about dads in short shorts, but who will never, ever wear short shorts themselves. Our mission is twofold: first, we aim to be the most robust source of practical parenting advice on the Internet. With a comprehensive suite of content broken down by your child’s exact age, we’ll provide you info on everything from preparing the home for a baby’s arrival, to transitioning them to solid food, to figuring out what to do with this tiny human being once he or she starts walking, talking, and demanding to be shown a good time. We don’t stop there. To expand your mind and possibly turn you into a super-dad in the process, we publish next-level stories that take approaches as unconventional as the generation they speak to. You’ll find hide-and-go-seek tips from Navy SEALs, travel hacks from professional explorers, even insider school advice from the former Secretary of Education. And yes, of course, we’ll tell you about the best new toys, so you can spend less time wandering the big box store, and more time getting to know the new most important person in your life.
Site Traffic
  • 25058 Global Rank
  • 7411
    United States
  • 4.22 M Estimated Visits
Traffic Sources
  • Search
    77.43%
  • Direct
    13.15%
  • Social
    7.53%
  • Referrals
    1.33%
  • Mail
    0.50%
  • Display
    0.06%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 13,663
174
United States Rank 3,550
37
United States Page Views 72.7%
0.5%
Top Countries
Top Search Keywords
  • Jakarta
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 Downloads
  • 0 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.fatherly.rob
  • App Support:
  • Genre: parenting
  • Bundle ID: com.fatherly.rob
  • App Size: 0
  • Release Date: February 17th, 2018
  • Update Date: March 2nd, 2018

Description:

Fatherly is dad information for parenting, life, gear, & more. The app for Android is a simple way to check the top headline and gear articles of the day, sourced from the community. In the event you lose your connection, it works in airplane and off-line modes. Install it now and plug into the best of the most relevant dad info on the 'net. You won't be disappointed.

Ad Intelligence
  • Native
    66.27%
  • Standard
    31.62%
  • Direct
    2.11%
Ads Seen Recently
34,344
Longest Running Ad
Fatherly
Device
Desktop
Dimensions
other
Fatherly
Device
Desktop
Dimensions
728x90
Fatherly
Device
Mobile
Dimensions
320x50
Fatherly
Device
Mobile
Dimensions
300x250
Fatherly
Device
Desktop
Dimensions
300x250
Fatherly
Device
Mobile
Dimensions
300x250
Fatherly
Device
Mobile
Dimensions
other
Fatherly
Device
Mobile
Dimensions
none
Fatherly
Device
Desktop
Dimensions
none
Fatherly
Device
Mobile
Dimensions
other
Fatherly
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
lijit.com
direct
268479-eb
fafdf38b16bf6b2b
lijit.com
direct
268479
fafdf38b16bf6b2b
sovrn.com
direct
268479
fafdf38b16bf6b2b
video.unrulymedia.com
direct
2221906906
rhythmone.com
direct
2221906906
a670c89d4a324e47
openx.com
reseller
543174347
6a698e2ec38604c6
indexexchange.com
reseller
191306
spotx.tv
reseller
74999
7842df1d2fe2db34
spotxchange.com
reseller
74999
7842df1d2fe2db34
advertising.com
reseller
17744
advertising.com
reseller
6202
Fatherly advertising reaches 4.22M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on Fatherly will allow you to reach consumers in industries or verticals such as Entertainment, Health & Beauty, Education, Healthcare.

They are headquartered at New York City, NY, United States, and have 3 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Fatherly inventory partners include: lijit.com, sovrn.com, video.unrulymedia.com, rhythmone.com, openx.com, indexexchange.com, spotx.tv, spotxchange.com, advertising.com, adtech.com, yahoo.com, pubmatic.com, rubiconproject.com, google.com, appnexus.com, infolinks.com, adiiix.com, smartadserver.com, districtm.io, groundtruth.com, contextweb.com, loopme.com, beachfront.com, synacor.com, lkqd.com, lkqd.net, improvedigital.com, engagebdr.com, avantisvideo.com, sonobi.com, emxdgt.com, onetag.com, admanmedia.com, aniview.com, aralego.com, ucfunnel.com, conversantmedia.com, gumgum.com, advangelists.com, aol.com, 33across.com, triplelift.com, axonix.com, e-planning.net, ssp.ynxs.io, vidazoo.com, freewheel.tv, teads.tv, tremorhub.com, outbrain.com, insticator.com, behave.com, amxrtb.com, kargo.com, adagio.io, aps.amazon.com, sharethrough.com, aolcloud.net, didna.io, telaria.com, connatix.com, adform.com, ad-generation.jp, smaato.com, catapultx.com, contact=adops@somespider.com.

Fatherly works with Advertising technology companies such as Google Publisher Tag, Google Remarketing, DoubleClick.Net, Facebook Custom Audiences, SkimLinks, BounceX, PubExchange, Google Adsense, Amazon Associates, Teads, Google Direct, Ads.txt, Google Inteactive Media Ads, Atlas, Evidon, Research Now, Integral Ad Science, Mediaplex, Google Reseller, DistrictM Direct, AppNexus Reseller, ContextWeb Reseller, C1X Reseller, Comet Cox Media Reseller, DistrictM Reseller, SmartAdServer Direct, SmartAdServer Reseller, PubMatic Reseller, RubiconProject Reseller, OpenX Reseller, Sovrn Reseller, SpotX, SpotXChange Direct, SpotXchange, Index Exchange, AppNexus, YieldBot Reseller, ORC International Direct, RubiconProject Direct, IndexExchange Reseller, ContextWeb Direct, DoubleVerify, eXelate, Amazon Ad System, JW Player Tracking, RhythmOne Direct, Beachfront Direct, RhythmOne, ContextWeb, Sonobi Reseller, RhythmOne Reseller, ORC International Reseller, Lijit Reseller, IndexExchange Direct, AOL Reseller, 33 Across Direct, GumGum Direct, Synacor Reseller, FreeWheel Reseller, Fyber Reseller, SpotXChange Reseller, Tremor Video Reseller, SpringServe Reseller, Beachfront Reseller, BrightRoll Reseller, GumGum Reseller, Taboola Reseller, Openads/OpenX, Pubmatic, Rubicon Project, Adify, Burst Media, C1X, The Trade Desk, Magnetic, Turn, Yahoo Ad Sync, AcuityAds, IponWeb BidSwitch, Simpli.fi, Rocket Fuel, Drawbridge, Criteo, Improve Digital, Google AdSense Integrator, Advertising.com, Sovrn Direct, Lijit Direct, Dstillery, Taboola, TripleLift, Sharethrough, Beeswax, GumGum, Connexity, Media.net, Yahoo Small Business, LifeStreet Media, Yieldmo, Polymorph, Tribal Fusion, GetIntent, Adhigh, eyeReturn, AdGear, RUN Ads, StackAdapt, Bidtellect, Tapad, RadiumOne, Media Innovation Group, AppNexus Segment Pixel, AdStanding, DemDex, Adobe Audience Manager Sync, Exponential Direct, Improve Digital Reseller, LKQD Reseller, LKQD Direct, Improve Digital Direct, LoopMe Direct, LoopMe Reseller, SpringServe Direct, OpenX Direct, StickyAds TV, DynAdmic, Link Share, AdTheorent, Eyeota, BlueKai, BlueKai DMP, EMX, Yieldlab, Amazon Direct, Insticator Direct, Somoaudience Direct, Mobile Ad Trading Direct, Synacor Direct, Converstand Media Reseller, Rock You Reseller, Mobile Ad Trading Reseller, Somoaudience Reseller, ucfunnel Reseller, Undertone Reseller, Vidazoo Direct, Aniview Reseller, Ad Tech Japan AOL, MicroAd, Admedo, AdMatrix, Aggregate Knowledge, ClickCertain, Brightcom Direct, 33 Across Reseller, Converstand Media Direct, AppNexus Direct, Media.net Direct, ucfunnel Direct, DistrictM, Mobile Ad Trading, Pressboard, SiteScout, Blis, Sortable Direct, Sonobi Direct, AOL Direct, Brightcom Reseller, Connatix Direct, 161Media, Lockerdome Direct, Infectious Media, Avocet, Geniee, Kargo Direct, PubMatic Direct, Sonobi, Mantis, Admixer, bRealtime, Nativo Direct, Vhbx Reseller, Freebit Admind, So-net Media, Outbrain, Adelphic, Cinarra, PLAYGROUND XYZ, AdTech Studio, Loopme, Teads Direct, E-Planning Direct, Bidtellect Reseller, Revcontent Direct, AerServ Direct, AerServ Reseller, GroundTruth Reseller, Truvid Direct, Gamma SSP Direct, RTB House Direct, MaxPoint Interactive, Clickagy, Adform Reseller, JustPremium, Telaria Reseller, Mobfox Reseller, Outbrain Direct, Teads Reseller, Technorati Media, BidTheatre, Vidazoo Reseller, Adition, Widespace, Connatix, Proclivity, Appier, NativeAI, Intimate Merger, Neustar AdAdvisor, BidSwitch, Powerlinks, Yahoo Reseller, OneTag Reseller, Undertone Direct, ShareThrough Direct, MBR Targeting, The MediaGrid Reseller, Yahoo Direct, Connatix Video Player, Amazon Native Shopping Ads, DoubleClick Bid Manager, IntentIQ, Outbrain Video, Prebid, OnScroll, AdMan Direct, Triple Lift Direct, AdMan Reseller, AvantisVideo Reseller, Amazon Transparent Ad Marketplace, LinkedIn Ads, Twitter Ads, Header Tag by Index Exchange, Roku, AdRoll, Emerse, Smaato Reseller, Infolinks Direct, Advangelists, Permutive, Yieldmo Reseller, comScore Activation, ShareThrough Reseller, FLoC, fluct Direct, OneTag Direct, Yieldmo Direct, Media.net Reseller, Nativo Reseller, vidoomy Reseller, Narrative, Engage BDR, Flashtalking, OnAudience, AMob, ZypMedia, Commission Junction, Chango, Triple Lift Reseller, Conversant, Nativo, Kargo, The MediaGrid Direct.