FohBoh-Advertising-Reviews-Pricing

FohBoh® is the original social-business community for the restaurant and foodservice industry; a $1.7 trillion industry.

(1) We operate the largest and leading online B2B foodservice industry community at fohboh.com. The fohboh.com community is an engaging and professional environment for foodservice industry professionals to connect, collaborate and communicate interactively with their peers, worldwide. Among our Foodservice communities, is FohBoh Brand Central Social Marketpace, which offers a unique online environment where branded food manufacturers connect, interactively, with restaurant operators.

(2) We offer FOHBuzz SnapShot for monitoring and managing a restaurant's reputation online. This product/service offers interpreted analysis so the social media manger can take action, not just review data. We move data to insights to ideas.

(3) We offer FOHMedia is a full-service SMMS solution for restaurant and lifetstyle loop clients. We begin with strategy to extend the online brand experience delivering a growing audience of brand advocates and rich analytics.

(4) We own and produce the Foodservice Social Media Universe (#FSMU) conference each year. The original and leading conference dedicated to food and hospitality industries.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Social Media Marketing & Advertising Social media is big and getting bigger, providing marketers with unparalleled access to their customers. FohBoh offers marketers a unique combination of reach, relationships, context and relevance: Reach: Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18. FohBoh's reach leverages the physics of social networking: many-to-many. Our members have tremendous influence and visit FohBoh is discover new ideas and connect with peers from more than 130 countries. This ecosystem of foodservice industry professionals offers a powerful platform that extends far beyond the FohBoh community. How? We also embrace social media and as a result, our member created content is widely syndicated and published to thousands of blogs, social sites and networks worldwide. Relationships: Social media's strength is in the personal connections it enables, the peer-to-peer contact, providing reasons for members to visit regularly and for extended periods of time. The relationships and connections made here, offer members and advertisers excellent opportunities to generate leads for products and services. Context: FohBoh was born a social media company back in 2007. Everything we do is for the benefit of the foodservice industry. Our extremely targeted market focus is all about food, tech and media. So, as a result, nearly all of our content is about food, foodservice, guest satisfaction, operations, marketing, human resources and technologies that assist with managing the customer experience. This industry context and vertical market focus is what defines FohBoh. Relevance: Members are extremely engaged with the content and connections that their friends and business connections are creating because of its personal and/or professional relevance. If you are promoting a product or service targeting the foodservice industry, FohBoh offers a target-rich environment. Foodservice vendors, manufacturers and technology providers are looking to maximize the effectiveness of this new medium and are developing social advertising that heightens relevance and engagement through the use of profile data within the ad units themselves, as well as the use of social graph data to target ads. Let FohBoh help you and your team publish, syndicate and tune your marketing message for the social web. FohBoh Social Media Marketing Programs The following outlines three social media marketing programs that offer significant value to extend your reach online, while being able to measure the effectiveness of such social media marketing campaign through FohBoh analytics. How FohBoh creates value for your brand, product or service using the social web. "What happens on FohBoh doesn't stay on FohBoh" The FohBoh social media marketing program starts with our domain expertise - we get the restaurant business. Add years of experience as social media practitioners, sprinkle 10 years of Internet community development experience and 20,000+ members and the result is a clear understanding of how best to promote your brand on the social web. How to start? First, be a member of FohBoh by creating both a personal and business profile. Second, become an active community participant because members are drawn to subject matter experts. Third, invite your friends, business colleagues and associates to join FohBoh so you have connections and a growing digital footprint. Fourth, integrate into the FohBoh community by reaching out, not "spamming" other members that could be good connections for business. The more relevant connections you have the more social currency will be generated. Once you become a Social Media Marketing advertiser, we work hard to promote and expose you to the social web beginning with FohBoh, the Restaurant Community as well as all of our digital media assets. The goal is to increase your digital footprint and "social presence" as it relates to your brand, product or service, leading to more traffic to your door with qualified leads. Let us help you craft a social media strategy that will accelerate your brand message in this target rich environment. Social media marketing goes way beyond display advertising. Social media communication and marketing is interactive and layered. While we include display ads and newsletter sponsorships and advertorials as part of the program, it is the integrated campaign that matters. The Platforms We have our favorites, but we all know the big five: Facebook, Twitter, LinkedIn, Google + and Pinterest. They have effectively won the social networking war as the platforms of choice. But, context and relevance is key. Targeting your message to the right listener is a key to a successful social media marketing campaign. Here is a recent fact posted by emarketer: An advertiser on Facebook gets a 0.01% CRT. 5% of clicks lead to sales. With 100 clicks, an advertiser would receive 5 sales. That means that facebook needs to show 1 million ads to get 100 clicks to get 5 sales. Sales could mean $1 million or $5.00. Return on investment is predicated on (1) Social media marketing strategy, (2) campaign development, (3) Campaign monitoring and (4) effective targeting to a the right B2B audience - "Fish with the right bait", as they say. Program A - Monthly Program | $1,500 per month (6 month rotation for $9,000) 250 Skyscraper display ad Impressions per month ROS “Friend’s of FohBoh” Ad: a 180 X 150 ad in rotation on the main page with our other program advertisers 10 social media inclusions: This will include content about your brand syndicated through the FohBoh profile on platforms including Twitter, Facebook, Google +, and Pinterest, as applicable. 2 Newsletter sponsorships: monthly inclusion of company logo in one of our newsletters. Circulated to about 20,000 + subscribers each week Program B – Monthly Program $2,500 per month (6 month rotation for $15,000) 500 Skyscraper display ad Impressions per month ROS “Friend’s of FohBoh” Ad: a 180 X 150 ad in rotation on the main page with our other program advertisers 20 social media inclusions: This will include content about your brand syndicated through the FohBoh profile on platforms including Twitter, Facebook, Google +, and Pinterest, as applicable. 6 Newsletter sponsorships: monthly inclusion of company logo in one of our newsletters. Circulated to about 20,000 + subscribers each week Inclusion on Partners Page: logo and brief company write up on FohBoh.com’s partners page Featured Guest FohBohist: 2 monthly FohBohist blogs. Promoted and syndicated by the FohBoh brand Creation of a private and public group on FohBoh to connect with clients and prospects, share updates, add collateral's and even conduct focus groups Program C – Monthly Program $5,000 per month (6 month rotation for $30,000) 1000 Skyscraper display ad Impressions per month ROS “Friend’s of FohBoh” Ad: a 180 X 150 ad in rotation on the main page with our other program advertisers 40 Social Media Inclusions: This will include content about your brand syndicated through the FohBoh profile on platforms including Twitter, Facebook, Google +, and Pinterest, as applicable. 12 Newsletter sponsorships: monthly inclusion of company logo in all our newsletters Circulated to about 20,000 + subscribers each week Inclusion on Partners Page: logo and brief company write up 2 Featured Guest FohBohist posts per month Creation of a private and public group on FohBoh to connect with clients and prospects, share updates, add collateral's and even conduct focus groups Syndication of company press releases on FohBoh and via social media channels Custom - Monthly Programs If we missed the mark on any of the above social media marketing programs, please contact us. We will be happy to create a custom social media marketing program/campaign to suit your company using any combination of assets. Social media marketing program fees are payable by credit card, or EFT quarterly, in advance. We do not invoice. There is a one-time, $1,500 set-up fee for each Program due at engagement. To check on qualification and pricing based on six month or 12 month rotation and for more information, please contact us CLICK HERE, subject line "Social Media Marketing Program". Or, call us at (408) 728-9243. Newsletter Marketing and Sponsorships Our weekly newsletter really focuses on foodservice social media and restaurant technologies. We have about 20,000 subscribers and this grows every week just by word of mouth and as membership grows. Since we publish weekly, we show up to over 65,000+ times with a high average open rate. Newsletter Advertising Slot Pricing: 1. Leaderboard - Top + Bottom $9,000 12 weeks | $17,100 26 weeks | $35,100 (52 weeks) 2. Sponsored sections boxes $3,000 12 weeks | $5,700 26 weeks | $11,700 (52 weeks) 3. Skyscraper box $6,000 12 weeks | $11,400 26 weeks | $23,400 (52 weeks) 4. Advertorial Section $15,000 12 weeks | $28,500 26 weeks | $58,500 (52 weeks) Read more: http://fohboh.com/page/fohboh-preferred-partners#ixzz34AGFNqHU
  • Owned / Operated Properties
    fohboh.com
Site Traffic
  • 12264348 Global Rank
  • 2531610
    United States
  • 680 Estimated Visits
Traffic Sources
  • Direct
    80.51%
  • Search
    19.49%
  • Mail
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    91.34%
  • Morocco
    8.66%
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Reviews
Online Marketing Manager
Feb 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FohBoh, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Morocco. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FohBoh, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Morocco. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FohBoh, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Morocco. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
FohBoh advertising reaches 680 visitors across desktop and mobile web, in countries such as United States, Morocco. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on FohBoh will allow you to reach consumers in industries or verticals such as .

They are headquartered at 42 S.First Street Suite 42D San Jose, California 95113 United States of America, and have 1 advertising & marketing contacts listed on Thalamus.