FOX-29-Wflx.com-Advertising-Reviews-Pricing

n 1982, Malrite Communications, Inc., signed WFLX Fox 29 on the air in West Palm Beach and it immediately became popular as South Florida's Movie Station! In just a few short years, the station became known as one of the most successful Independent stations in the nation.

In 1985, a new era began as WFLX became an affiliate of the Fox Television Network. As the network grew from just one show per week to its current seven nights of prime, the station contributed greatly to the success that Fox would attain. In 1993-'94, WFLX was recognized as the Fox Affiliate of the Year. For many years since then, Fox 29 has lead all Fox Affiliates as the #1 station among 18-34, 18-49, and 25-54 year olds! Fox 29 continues to grow with one of the best program line-ups in South Florida with Fox Prime and Sports, The Ten O'Clock News, The Fox 29 Morning News, American Idol, The X Factor, Glee, New Girl and much, much more!

In September 1998, WFLX Fox 29 was purchased by Raycom National, Inc . Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 47 television stations in 36 markets and 18 states. Raycom also owns two radio stations and Raycom Sports, a marketing, production, and events management and distribution company.

Mailing Address: WFLX Fox 29, 1100 Banyan Blvd., West Palm Beach, FL 33401

Telephone Number: 561-845-2929

Broadcast Television, News and Weather Source, Community Awareness, Advertising

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: WFLX Fox 29-TV: News & Weather for Palm Beaches and Treasure Coast - Fox29 WFLX TV, West Palm Beach, Florida-
  • Key Differentiator
    Marketing & Advertising Help Center Back to Basics - The 4 P's of Marketing Keeping the Lead Funnel Full Setting Goals Making Your Advertising Work Better Branding, is it important? "Marketing" is how you communicate your brand to your customers. Advertising is just one component of marketing. Marketing can be how you greet each customer as they walk in the door, or the free sticker you give each customer as they leave. Advertising is just one way you communicate with your customers. It is the combination of all the interaction your customers have with you that make up your marketing. That interaction determines how customers feel about your brand. It determines whether they will come back, and whether they would recommend you to a friend. What message are you giving your customers? What message are your competitors giving them? Why should they do business with you? These questions can be addressed in your advertising, but should be clear in all your marketing communications. 4 P's of Marketing Product Does anyone want it? What need does it fill? Price How much is it worth to them? Place Your distribution channel. How do they get it? Promotion Advertising and Sales These factors do not operate in a vacuum. Outside influences require constant reassessment of your marketing plan. Have a Marketing Plan Can you change with the market? Interest rates change Your competitor starts a price war Big Box stores enter your sector Major events like 9/11 shift buying patterns Your industry gets bad press How can marketing help you through these changes? Use advertising to counter negative market forces Tell your customers what you want them to hear Find new customers Generate a positive buzz about your product Motivate your existing customers to refer you to their friends Advertising can be used to counter negative market forces, bad press or a poor economy. When used effectively it can accomplish immediate sales goals and build long term brand equity, strengthening the bottom line of your business. Your "Leads Funnel" Ask yourself what percent of your sales come from: repeat customers? referrals or word of mouth? convenience of your location or "lucky timing"? people who were influenced by your advertising via: o newspaper? o TV? o radio? o billboards? o direct mail? o yard signs? o your website? It's not easy to pinpoint where new customers come from. Your advertising may have been one of the things that influenced your sales, but for the most part all of these work in combination to bring in new customers. It's even harder to determine exactly how effective each form of advertising really is. That's why consistency in your marketing is crucial. Many factors will often work together to produce a new customer. Set Goals. Having a set of expectations for an ad campaign will help you gauge its effectiveness. Before you start, write down what you want to happen from each campaign. Go over it with your sales rep and make sure your expectations are realistic. I want x new phone calls a day. I want people to think I'm a good company to work for. I want people to remember me when they need a ___. I want to increase my referrals. I want to up-sell more profitable services to existing customers. I want be remembered as the "boutique" firm. Making Your Advertising Work Better! Avoid the having to say, "I tried that, but it didn't work." A bad experience with an ad campaign may be more the fault of the message than the medium. Here are some tips. Stand out from the clutter. From the time you wake up til the moment you go to sleep, you are bombarded by thousands of advertising impressions. Which ones will you remember next week? Make it matter to the consumer. Know who your customers are. Know where they live and work, what they do for fun, what their biggest worries are, and what they value most in life. Get their attention. Present a value to them. Make them want to act. Very clearly, tell them what to do (call me, visit my website, come to my store) The Importance of Branding Effective branding leaves the customer with a favorable image of your company and its product. It should establish a distinct identity between your brand and its competitors. All of your messages should convey this to the consumer (conversations, advertisements, brochures, websites, etc.) Branding can be very valuable to you if you operate in a saturated, competitive marketplace like selling cars, furniture, food or home services. If your brand is the preferred brand, price will not be as big of a concern. Build a relationship with your customer. Effective branding leads to loyalty, referrals, and profits. A good experience brings people back. When it comes to building your brand, customer satisfaction is just as important as advertising. The better the customer experience, the less you have to rely on advertising to keep the leads funnel full. It will cost you on average 6 times more to bring in a new customer as to keep an existing one. Customers who perceive your brand as superior to your competitors won't be as motivated by price. They will actually try to justify doing business with you, even if your price is not the lowest. Find out more about marketing in South Florida, contact Matt Lefkowitz at mlefkowitz@wflx.com. We Recommend Teen pregnant, Boys and Girls Club employee faces felony charges Juror tweets: "I'm taking a nap" during opening arguments Fla. sheriff's office arrests wrong woman twice 'Gwen's Law' first step for family fighting domestic violence Former "Palm Beach Post" writer, Susan Spencer-Wendel, dies From Around the Web 8 Amazing things to discover in MUMBAI (Cathay Pacific) 10 Eye-Opening Social Media Facts from 2013 (Titan SEO) Google Reveals a Birthday 'Surprise' (Titan SEO) Can Big Data Nurture Big Business? (Big Data Forum) 6 Ways to Improve Customer Experience (AllAnalytics) Recommended by
  • Owned / Operated Properties
    wflx.com
Site Traffic
  • 725622 Global Rank
  • 169041
    United States
  • 65.5k Estimated Visits
Traffic Sources
  • Direct
    51.22%
  • Search
    32.49%
  • Referrals
    9.77%
  • Social
    4.64%
  • Mail
    1.87%
  • Display
    0.00%
Geography Breakdown
  • United States
    92.89%
  • Canada
    1.51%
  • United Kingdom
    1.31%
  • Turkey
    1.15%
  • Italy
    1.00%
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Reviews
Online Marketing Manager
Jun 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FOX 29 Wflx.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Turkey, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FOX 29 Wflx.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Turkey, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FOX 29 Wflx.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Turkey, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
FOX 29 Wflx.com advertising reaches 65.5k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Turkey, Italy. Pricing models they offer are CPM on channels such as Display Advertising on FOX 29 Wflx.com will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, FOX 29 Wflx.com inventory partners include: google.com, openx.com, outbrain.com, rhythmone.com, spotxchange.com, spotx.tv, sovrn.com, lijit.com, t.brand-server.com, rubiconproject.com, coxmt.com, indexexchange.com, smaato.com, appnexus.com, pubmatic.com, contextweb.com, nativo.com, adtech.com, aolcloud.net, freewheel.tv, advertising.com, lkqd.com, lkqd.net, smartadserver.com, anthemx.tv, bidfluence.com, criteo.net, media.net, sonobi.com, springserve.com, valueclickmedia.com, yieldmo.com, aol.com, undertone.com.