About

In July 2010, Friends of the World Food Program changed its name to World Food Program USA (WFP USA). There was no change in the management or mission of the organization and WFP USA continues to provide the same great support for the life-saving work of the United Nations World Food Program (WFP). To follow WFP USA on LinkedIn please visit: http://www.linkedin.com/company/1791523

World Food Program USA (WFP USA) is a U.S.-based, nonprofit, nonpartisan organization that focuses on building support in the United States for WFP and other hunger relief operations.

For more information about the organization’s name change please visit: http://usa.wfp.org/news-story/new-name-new-website-new-online-tools.

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  • Key Differentiator
    Freerice is a non-profit website that is owned by and supports the United Nations World Food Programme. Freerice has two goals: Provide education to everyone for free. Help end world hunger by providing rice to hungry people for free. This is made possible by the generosity of the sponsors who advertise on this site. Whether you are CEO of a large corporation or a street child in a poor country, improving your education can improve your life. It is a great investment in yourself. Perhaps even greater is the investment your donated rice makes in hungry human beings, enabling them to function and be productive. Somewhere in the world, a person is eating rice that you helped provide.
  • Owned / Operated Properties
    wfp.org
Site Traffic
  • 95094 Global Rank
  • 34652
    United States
  • 591 K Estimated Visits
Traffic Sources
  • Direct
    74.62%
  • Search
    18.69%
  • Referrals
    3.66%
  • Social
    3.03%
  • Display
    0.00%
  • Mail
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Geography Breakdown
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Global Rank 55,257
573
United States Rank 12,308
5,345
United States Page Views 72.7%
1.8%
Top Countries
Top Search Keywords
  • Biotechnology and Pharmaceuticals
  • Pharmaceuticals
Mobile App Data
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  • 1 K Downloads
  • 19 SDKs
  • 4.7 Avg. Rating
  • 3 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=org.wfp.maano
  • App Support: https://www.wfp.org
  • Genre: business
  • Bundle ID: org.wfp.maano
  • App Size: 0
  • Version: 9
  • Release Date: April 5th, 2017

Description:

Maano aims to connect millions of rural Zambian smallholder farmers with new buyers of their produce. Maano will do this by:

• Making information on farmers’ supply and buyers’ demand, identity and location visible to everyone through a smartphone application
• Facilitating farmer-buyer discussions and price negotiation
• Facilitating the sale of farmers’ produce through an escrow payment system where WFP acts as the guarantor between farmers and buyers

How it works?

Maano is essentially a combination of stripped down versions of Ebay, Uber and WhatsApp adapted to the needs of rural Zambia farmers and buyers of their produce.
Like Ebay, the farmer can advertise the produce they have to sell on a dashboard that buyers can view. Buyers bid on this produce and the highest bidder makes payment at the end of the bidding period.
Like Uber, Maano uses an escrow payment system: payment does not go directly from the buyer to the farmer. It goes first to the owner of the system (in this case WFP), and is held by WFP until the exchange of goods takes place. Then WFP releases the payment to the farmer.
Like WhatsApp, farmers are placed in chat groups with other farmers from their locality and with other farmers growing the same crops. This helps farmers share knowledge (market price information, transport costs, tips on how to grow their crops, etc.) and is critically important to help farmers organise the bulking of their produce so that they can attract bigger buyers.

When and where is it happening?

Now in Zambia. There is only one rainy season in Zambia, therefore only one harvest, and therefore only one marketing season when farmers can sell their produce: between April and October.
In 2017, Maano aims to work with 50 smallholder farmer communities in four districts in southern and central Zambia.

What does ‘Maano’ mean?

‘Maano’ was the name given to the project by the first group of participant farmers. Maano means ‘intelligent’ in the farmers’ local language, Tonga, which is widely spoken in Zambia.

Farmers explained their choice, saying that “the success of this project depends on farmers’ using their head” and because “the idea behind this project and the technology it uses are clever – we are using ‘smart’ phones!”
Also noteworthy is that the word ‘Maano’ may have ancient origins. ‘Manu’ is a Sanskrit word, which means "thinking, wise."

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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rubiconproject.com
direct
8056
0bfd66d529a55807
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They are headquartered at Rome, Lazio, Italy, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Free Rice inventory partners include: rubiconproject.com.

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