FROCKWRITER-Advertising-Reviews-Pricing

Patty Huntington is a Sydney-based journalist, producer and commentator with a special interest in fashion. She produces content across four news mediums - print, television/video, radio and new media - for media outlets including the Australian Broadcasting Corporation, Sydney and Fairchild News Service (WWD etc), New York, in addition to her own independent fashion news site, Frockwriter, founded in 2008.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Frockwriter
  • Key Differentiator
    Frockwriter is a fashion news blog based out of Sydney. A quick headsup on me: I’m the Australian correspondent for WWD; have edited Australian fashion industry newspaper Ragtrader; been a gossip columnist for The Sun Herald and the fashion reporter for The Sydney Morning Herald, smh.com.au and news.com.au. I have also worked in mainstream television news and current affairs as a researcher, producer and reporter, working for broadcasters such as Seven Network, Nine Network, the ABC, CNN and Reuters Hong Kong. My blogging journey began in 2006 with a blog called Australian Fashion Week at smh.com.au. Launched as a popup specifically to cover that year’s Australian Fashion Week, the blog was relaunched in September that year to cover the Spring/Summer 2007 runway circuit, under a new name, Fashion Season. And then again in February 2007 to cover Fall/Winter 2007/2008. One of the very first blogs on the international show circuit, what fun we had. In August 2007 I moved across to news.com.au, with a new blog called Fully Chic. Launched on July 4 2008, Frockwriter was my first independent blogging venture and many of its stories have travelled far and wide. It has been dubbed “The scandalsheet for fashion’s stitch-and-bitch crowd” by The Australian; “The ultimate go-to for model twitchers” by The Vine; a “Model polymath” by The Fashion Spot - with no less than Malaysian prime minister Najib Razak once taking time out of his busy schedule as a true champion of press freedom to describe one of our posts as: “A wildly exaggerated story, deliberately fabricated to affect people’s perception of their leaders”.
  • Owned / Operated Properties
    frockwriter.com
Site Traffic
  • 14648230 Global Rank
  • 1617447
    Germany
  • 436 Estimated Visits
Traffic Sources
  • Referrals
    54.51%
  • Search
    40.09%
  • Direct
    5.40%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Germany
    60.98%
  • Israel
    16.83%
  • Netherlands
    13.60%
  • Russia
    8.59%
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Reviews
Online Marketing Manager
Apr 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FROCKWRITER, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Germany, Israel, Netherlands, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 26, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FROCKWRITER, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Germany, Israel, Netherlands, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FROCKWRITER, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Germany, Israel, Netherlands, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
FROCKWRITER advertising reaches 436 visitors across desktop and mobile web, in countries such as Germany, Israel, Netherlands, Russia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on FROCKWRITER will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Thalamus.