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Patty Huntington is a Sydney-based journalist, producer and commentator with a special interest in fashion. She produces content across four news mediums - print, television/video, radio and new media - for media outlets including the Australian Broadcasting Corporation, Sydney and Fairchild News Service (WWD etc), New York, in addition to her own independent fashion news site, Frockwriter, founded in 2008.

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  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Desktop Display
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  • Web Publisher
  • Headline:
    Publisher: Frockwriter
  • Key Differentiator
    Frockwriter is a fashion news blog based out of Sydney. A quick headsup on me: I’m the Australian correspondent for WWD; have edited Australian fashion industry newspaper Ragtrader; been a gossip columnist for The Sun Herald and the fashion reporter for The Sydney Morning Herald, smh.com.au and news.com.au. I have also worked in mainstream television news and current affairs as a researcher, producer and reporter, working for broadcasters such as Seven Network, Nine Network, the ABC, CNN and Reuters Hong Kong. My blogging journey began in 2006 with a blog called Australian Fashion Week at smh.com.au. Launched as a popup specifically to cover that year’s Australian Fashion Week, the blog was relaunched in September that year to cover the Spring/Summer 2007 runway circuit, under a new name, Fashion Season. And then again in February 2007 to cover Fall/Winter 2007/2008. One of the very first blogs on the international show circuit, what fun we had. In August 2007 I moved across to news.com.au, with a new blog called Fully Chic. Launched on July 4 2008, Frockwriter was my first independent blogging venture and many of its stories have travelled far and wide. It has been dubbed “The scandalsheet for fashion’s stitch-and-bitch crowd” by The Australian; “The ultimate go-to for model twitchers” by The Vine; a “Model polymath” by The Fashion Spot - with no less than Malaysian prime minister Najib Razak once taking time out of his busy schedule as a true champion of press freedom to describe one of our posts as: “A wildly exaggerated story, deliberately fabricated to affect people’s perception of their leaders”.
  • Owned / Operated Properties
    frockwriter.com
Site Traffic
  • 11793701 Global Rank
  • 3353644
    United States
  • 874 Estimated Visits
Traffic Sources
  • Referrals
    52.24%
  • Direct
    39.75%
  • Search
    8.01%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    49.65%
  • United Kingdom
    27.43%
  • Australia
    12.32%
  • Israel
    6.66%
  • Russia
    3.94%
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