Gawker-Advertising-Reviews-Pricing

The Gawker Media Group is the publisher of some of the web's best-loved brands and communities, including the eponymous Gawker and gadget sensation Gizmodo as well as Deadspin, Kotaku, Jalopnik, Lifehacker, and Jezebel. Founded in 2002.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Industries
    Entertainment, Government & Politics, Sports
  • Owned / Operated Properties
    Gawker.com, Gizmodo.com, Kotaku.com, Jezebel.com, Deadspin.com, Lifehacker.com, Jalopnik.com, io9.com, atlredline.com, kinja.com, thisiswhyyourefat.com, gizmodo.de, gizmodo.es, gizmodo.fr
  • Targeting

    Contextual, Audience (Obsessives, Influencers, Intenders), Technical (Geographic, OS, Browser, Device, Domain, Bandwidth, Time of Day, Dayparting, Frequency Capping)

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Ryan Brown
VP, Business Development at Gawker Media
Michael Orell
Senior Sales Director at Gawker Media
Site Traffic
  • 978 Global Rank
  • 277
    United States
  • 87.9M Estimated Visits
Traffic Sources
  • Direct
    40.00%
  • Search
    32.91%
  • Referrals
    13.91%
  • Social
    12.29%
  • Mail
    0.66%
  • Display
    0.22%
Geography Breakdown
  • United States
    56.45%
  • Canada
    5.31%
  • United Kingdom
    4.59%
  • Spain
    3.64%
  • Mexico
    2.60%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    67%
  • India
  • United Kingdom
  • Canada
  • Australia
Email / Social Data
  • 4.8M
    Facebook fans
  • 4.7M
    Twitter followers
  • 4.7M
    Pinterest followers
Desktop Display
  • 7.7M display total monthly uniques
  • 43.7M display total monthly impressions
Mobile Display
  • 15.1M mobile total monthly uniques
  • 50.5M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
71%
iOS
29%
Android
80%
Phone
20%
Tablet
Audience Demographics
58% male
42% female
Age
18
12%
18-24
16%
25-34
24%
35-44
22%
45-54
15%
55-64
8%
65+
3%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
13%
$150k+
12%
Education
No College
31%
College
48%
Grad School
21%
Reviews
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Gawker, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Spain, Mexico, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Gawker, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Spain, Mexico, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Gawker, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Spain, Mexico, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
BRAND STORIES
Every brand has a story to tell. We lend our voice to your brand story to captivate Gawker Media readers. Each piece of content is inserted directly into the editorial flow of Gawker Media sites fo...
LIVE CONVERSATION
Authentic conversations, made to share.
DISPLAY UNITS
Our suite of ad units takes full advantage of the prime pixel real estate around and within our editorial stories, serving as a canvas for rich and experiential content to reflect your brand vision...
MOBILE + TABLET
We've built open mobile websites, not closed mobile apps. This ensures that the 30% of our readership consuming Gawker Media content via mobile and tablet devices never have any issues. Put your br...
There Was Only One Decent April Fools' Day Prank Today, and This Is It
22 April Fools' Day Products That Are Totally Fake But Should Be Real
The CIA Accidentally Left Explosive Material on a School Bus
Celebrity Fight Referee: D’Angelo Russell and Nick Young Race to the Bottom
Good Morning! The Jezebel Staff Is Running Deadspin Today
Splashbox
The 300x250 pixel Splashbox is strategically fixed on the left sidebar nestled within content and maintains its position as readers scroll through the page for 100% viewability. Whether on the home...
Half Page
At 300 pixels thick and 600 pixels high, this IAB standard nestles your creative into the leading paragraphs of editorial stories so readers can’t miss your brand messaging.
Billboard
The 970x250 canvas of this IAB Rising Star provides a widescreen lens for exhibiting a range of interactive content. The Billboard size mimics that of stories within the editorial flow to provide a...
Super Leaderboard
The 970x90 canvas of this IAB standard unit provides a full-width, top-of-page opportunity to draw readers in with eye-catching Flash animation.
Tablet
Immerse every pixel of content inside the bezel with your marketing message for a more interactive brand experience with an already engaged readership. Our tablet display offering mimics the browse...
Mobile Rich Media
Consuming content on smartphones is an inherently more interactive experience. We believe that brands should be taking advantage of this opportunity for richer engagement with their messaging.
Mobile
The mobile package includes a 320x50 Runway unit to seamlessly integrate with the more compact user experience. Our creative shop can execute custom mobile branding or translate your existing image...
Content Sponsorship
Roadblock
The Roadblock affords exclusive ownership of the highest impact placement on Gawker Media properties. A dominating daily presence, the Roadblock leverages our formidable brand halo to imbue your ma...
PARTNER POST
At the atomic unit for all of our branded content offerings, the Partner Post can be published as a single event or as a recurring narrative.
Gawker advertising reaches 87.9M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Spain, Mexico, India, Australia. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Gawker will allow you to reach consumers in industries or verticals such as Entertainment, Sports, Government & Politics; you can target them with parameters such as: Contextual, Audience (Obsessives, Influencers, Intenders), Technical (Geographic, OS, Browser, Device, Domain, Bandwidth, Time of Day, Dayparting, Frequency Capping).

They are headquartered at 210 Elizabeth St New York, NY 10012 United States of America, and have 23 advertising & marketing contacts listed on Thalamus.