HD-News-12-WRDW-Advertising-Reviews-Pricing

WRDW-TV News 12 is a community-dedicated media outlet in Augusta, Georgia serving the Central Savannah River Area. The station breaks local news, sponsors community events, and provides on-air and interactive advertising opportunities to local businesses. News 12 is On Your Side.

  • Company Name:
    HD News 12-WRDW
  • Headquarters:
    1301 Georgia Ave. North Augusta, SC 29841 United States of America
  • Office Locations:
    North Augusta, SC
  • 51-200 employees
Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Linear TV, Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Augusta, Georgia, News Weather Sports
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Government & Politics, Health & Beauty, Sports
  • Key Differentiator
    WRDW-TV commenced operations in February 8, 1954; it is the second-oldest television station in Augusta. WRDW-TV signed on the air February 14, 1954, with Ed Sullivan's "Toast of the Town" which was seen during the early days at noon. From 1954 to 1965, WRDW-TV telecast totally in black & white out of what was then considered to be one of the Southeast's largest studios. The station was originally owned by Radio Augusta, the parent company of the original WRDW radio (1480 AM). WRDW-TV has been Augusta's CBS affiliate for its entire history, owing to its radio sister's long affiliation with the CBS Radio Network. In 1956 Radio Augusta was sold to the Morris family and their company, Southeastern Newspapers, publishers of the Augusta Chronicle. In 1960 the Morrises exited Augusta broadcasting, with channel 12 being sold to what would eventually become Rust Craft Broadcasting. (Channel 12 and 1480 AM continued to share the WRDW call letters until the early 1980s, when the radio station was sold by entertainer and Augusta native James Brown; it is now WCHZ). Magazine publisher Ziff-Davis purchased Rust Craft in 1979. Channel 12 was sold along with then sister stations in Saginaw, Michigan, Rochester, New York, Chattanooga, Tennessee and Steubenville, Ohio to Television Station Partners in 1983. Television Station Partners sold off all of its stations in early January 1996, with WRDW going to Gray Communications Systems (now Gray Television). News Operation WRDW has been recognized numerous times for its journalism, particularly in the areas of investigative, documentary, and breaking news. Over the past 16 years, WRDW has received 15 Regional Murrow Awards, 2 National Murrow Awards, a National Sigma Delta Chi Award, and dozens of honors from the Georgia Associated Press and Georgia Association of Broadcasters. On January 24, 2011, WRDW launched local newscasts in high definition with the midday newscast. It is the first station in the area to do so. With the launch came a brand new logo and brand new high definition graphics, similar in style to the previous 16:9 enhanced definition widescreen graphics that debuted just 4 months before, but fully animated. WRDW-TV had the longest-running news anchor team in the market with Richard Rogers and Laurie Ott seen weeknights at 6 and 11. The two were together on-air from the mid-1990s until September 2007 when Laurie Ott left to pursue other career opportunities. Unlike most CBS affiliates in the Eastern Time Zone, WRDW does not offer news weeknights at 5:30 but instead has carried Inside Edition which generally wins the time period.
  • Owned / Operated Properties
    wrdw.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 103435 Global Rank
  • 19587
    United States
  • 977k Estimated Visits
Traffic Sources
  • Search
    46.56%
  • Direct
    26.44%
  • Social
    22.15%
  • Display
    2.78%
  • Referrals
    1.66%
  • Mail
    0.41%
Geography Breakdown
  • United States
    92.66%
  • United Kingdom
    1.34%
  • Canada
    1.33%
  • Germany
    0.51%
  • Netherlands
    0.28%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Canada
  • France
  • Germany
Email / Social Data
  • 98.2k
    Facebook fans
  • 2.9k
    Instagram followers
Desktop Display
  • 144k display total monthly uniques
  • 631k display total monthly impressions
Mobile Display
  • 501k mobile total monthly uniques
  • 1.56M mobile monthly overall impressions
Audience Demographics
39% male
61% female
Age
18
15%
18-24
10%
25-34
20%
35-44
25%
45-54
15%
55-64
10%
65+
5%
Income
$0k-$50k
55%
$50k-$100k
30%
$100k-$150k
10%
$150k+
5%
Education
No College
45%
College
45%
Grad School
10%
Reviews
Online Marketing Manager
Apr 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on HD News 12-WRDW, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Netherlands, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on HD News 12-WRDW, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Netherlands, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on HD News 12-WRDW, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Netherlands, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
HD News 12-WRDW advertising reaches 977k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany, Netherlands, France. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on HD News 12-WRDW will allow you to reach consumers in industries or verticals such as Entertainment, Government & Politics, Education, Sports, Health & Beauty.

They are headquartered at 1301 Georgia Ave. North Augusta, SC 29841 United States of America, and have advertising & marketing contacts listed on Thalamus. According to their Ads.txt, HD News 12-WRDW inventory partners include: google.com, lkqd.net, lkqd.com, spotxchange.com, spotx.tv, freewheel.tv, advertising.com, adtech.com, smartadserver.com, pubmatic.com, anthemx.tv, appnexus.com, bidfluence.com, contextweb.com, criteo.net, indexexchange.com, media.net, openx.com, rubiconproject.com, sonobi.com, sovrn.com, springserve.com, valueclickmedia.com, yieldmo.com, aol.com, aolcloud.net, undertone.com, outbrain.com, emxdgt.com, brightcom.com, synacor.com, 33across.com, districtm.io, tremorhub.com, monetize.com, adblade.com, coxmt.com, fyber.com, rockyou.net, aralego.com, btrll.com, beachfront.com, conversantmedia.com.