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Herald Palladium
The Newspaper for Southwest Michigan
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The Newspaper for Southwest Michigan.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    The Newspaper for Southwest Michigan
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Government & Politics, Health & Beauty, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    About Us The Herald-Palladium has held its current name only since 1975, but it can trace its genealogy back to 1868. And the Twin Cities of Benton Harbor and St. Joseph can boast of a journalistic tradition that goes back even further. St. Joseph, the older of the two cities, had a weekly newspaper in operation as early as 1836. Leonard G. Merchant started the Benton Harbor Palladium as a weekly in 1868, and sold it the following year to J.P. Thresher. The Palladium went through several other ownerships until being acquired by Frank Gibson, who in 1886 converted it into the Daily Palladium. Merchant left Benton Harbor for St. Joseph in 1877. He bought a weekly, The Traveler and Herald in that year and renamed it the St. Joseph Herald. Shortly after the turn of the century, Merchant and his son, Leonard E., sold their property to Ephriam W. Moore who published the paper as The Evening Herald. Competing dailies moved into both cities around the turn of the century. John Nellis Klock, J. Stanley Morton and Humphrey S. Gray established The Evening News in Benton Harbor in 1895. In 1905 Willard Brewer, a nephew of Moore, bought The St. Joseph Press, a weekly created in 1888, and changed it to a daily publication under the same name. By 1904 The Evening News had displaced The Daily Palladium as the dominant paper in Benton Harbor. Gibson that year sold his publication to Klock and his associates, who consolidated the two publications into The News-Palladium. Klock and Gray in 1910 sold the newspaper to Moore. In 1916, Brewer and Moore merged their St. Joseph publications into The Herald-Press. In 1919 Moore retired and sold The News-Palladium to the Palladium Publishing Co. incorporated that year by Klock, Stanley R. Banyon and Willard J. Banyon Sr. In 1928 the company bought out The Herald-Press Co. The companies eventually merged in 1970. However, the two companies after 1928 continued to publish The Herald-Press and The News-Palladiums in their own plants, under distinctive formats and with separate staffs and circulation promotion. A new plant for The News-Palladium was built in Benton Harbor in 1955. In 1965, the company shifted production of The Herald-Press into The News-Palladium's plant and adopted a common advertising rate schedule. The papers kept their own mastheads but the content was the same. That changed in 1975, when The Herald-Press and The News-Palladium became The Herald-Palladium. In 1970, a wing was added to the Benton Harbor plant to house engraving and circulation. In 1972, the paper changed over from the old hot metal system to the cold or photo printing type. But printing problems remained. The printing speed of the press in Benton Harbor could not be increased and spare parts for its electrical control panel were no longer being made. The solution was to build a new plant in St. Joseph Township, just off Interstate 94, to house the entire newspaper operation. The new plant opened in 1978. In February 1985, Palladium Publishing sold the newspaper to Thomson Inc., a newspaper chain. Thomson operated the paper until December 1996, when it sold The Herald-Palladium to the Community Newspapers Division of Hollinger International. Hollinger sold the newspaper in 2000 to its current owner, Paxton Media Group Inc. of Paducah, Ky. Paxton Media Group traces it roots to 1896, when a group of investors headed by W.P. Paxton launched The Paducah Sun. Today, Paxton Media Group is a diversified media company with interests in newspapers, printing and broadcasting and is still owned and managed by third and fourth generation members of the Paxton family.
Site Traffic
  • 276235 Global Rank
  • 54095
    United States
  • 216 K Estimated Visits
Traffic Sources
  • Direct
    64.63%
  • Search
    30.30%
  • Social
    3.41%
  • Referrals
    0.87%
  • Mail
    0.79%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 205,059
111,407
Links In Count 451
30
United States Rank 38,301
59,599
United States Page Views 98.9%
5.3%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Chemical Engineering
  • Organizations and Societies
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 500 Downloads
  • 10 SDKs
  • 4.57 Avg. Rating
  • 6 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.heraldpalladium.android.prod
  • App Support: http://www.thehp.com
  • Genre: news_and_magazines
  • Bundle ID: com.heraldpalladium.android.prod
  • App Size: 29.7 M
  • Version: 1614713443
  • Release Date: August 12th, 2014
  • Update Date: May 18th, 2021

Description:

Welcome to The e-Edition App of The Herald-Palladium, an exact digital replica of
our printed edition for our e-Edition subscribers!
This app is designed to enhance the user experience
of our online subscribers,
simply login using your current user name and password.
If you do not currently subscribe, please contact us at 269-429-1396 or via email
at
subscribe@thehp.com

Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Herald Palladium
Device
Desktop
Dimensions
other
Dates Active
Aug 08, 2018 to Aug 06, 2020
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
improvedigital.com
reseller
1668
openx.com
reseller
540866936
6a698e2ec38604c6
admanmedia.com
direct
38
rubiconproject.com
reseller
17960
0bfd66d529a55807
pubmatic.com
reseller
156700
5d62403b186f2ace
pubmatic.com
reseller
156212
5d62403b186f2ace
pubmatic.com
reseller
137711
5d62403b186f2ace
openx.com
reseller
539924617
6a698e2ec38604c6
openx.com
reseller
538959099
6a698e2ec38604c6
gumgum.com
reseller
11645
ffdef49475d318a9
appnexus.com
reseller
1360
f5ab79cb980f11d1
Herald Palladium advertising reaches 216k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Hungary, Ireland. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Herald Palladium will allow you to reach consumers in industries or verticals such as Government & Politics, Education, Technology, Health & Beauty, Entertainment, Travel & Leisure, Telecommunications, Sports.

They are headquartered at Chicago, IL, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Herald Palladium inventory partners include: improvedigital.com, openx.com, admanmedia.com, rubiconproject.com, pubmatic.com, gumgum.com, appnexus.com, lijit.com, sovrn.com, contextweb.com, rhythmone.com, sonobi.com, advertising.com, spotx.tv, spotxchange.com, indexexchange.com, video.unrulymedia.com, google.com, conversantmedia.com, emxdgt.com, aolcloud.net, adtech.com, consumable.com, reforge.in, mobimight.com, admixer.net, adelement.com, pubnative.net, pokkt.com, mobilefuse.com, engagebdr.com, blis.com, adcolony.com, smaato.com, districtm.io, krushmedia.com, yahoo.com, telaria.com, tremorhub.com, 33across.com, aol.com, advangelists.com, 33 across vedia.ai, somoaudience.com, lkqd.net, adxoo.com, aralego.com, ucfunnel.com, freewheel.tv, synacor.com, lemmatechnologies.com, kidoz.net, algorix.co, xandr.com, velismedia.com, loopme.com, unity.com, verve.com, applovin.com, sharethrough.com, xad.com, triplelift.com, startapp.com, undertone.com, springserve.com, mobfox.com, nativo.com, onetag.com, aps.amazon.com, mopub.com, bidmachine.io, vungle.com, aniview.com, beachfront.com, smartadserver.com, vhbx.co, altitude-arena.com, smartyads.com, audience.media, yieldnexus.com.

Herald Palladium works with Advertising technology companies such as Chango, AppNexus, Resonate Insights, Dstillery, Videology, AOL-Time Warner Online Advertising, BlueKai, Atlas, DemDex, Google Adsense, DoubleClick.Net, Turn, Mediaplex, DoubleClick Bid Manager, Facebook Exchange FBX, Openads/OpenX, Yahoo Small Business, Pubmatic, Rubicon Project, Evidon, Yield Manager, BlueKai DMP, SpotXchange, Index Exchange, IponWeb BidSwitch, SiteScout, Tapad, Advertising.com, RealVu, The Trade Desk, Experian, Adify, Simpli.fi, SNT Media, eXelate, Eyeota, ContextWeb, Neustar AdAdvisor, eyeReturn, AudienceScience, Rocket Fuel, AdGear, Burst Media, Connexity, AcuityAds, Drawbridge, MyBuys MyAds, Digilant, TagCade, StickyAds TV, GumGum, AlephD, TripleLift, Magnetic, Teads, Polymorph, ADTECH, SRAX, Yashi, Adap.TV, Technorati Media, Aggregate Knowledge, Prebid, RhythmOne, Media Innovation Group, Yahoo Ad Sync, Google Publisher Tag, Outbrain Direct, Ads.txt, Connatix Direct, Taboola Direct, Taboola Reseller, NewsMax Feed Network, Tribal Fusion, 161Media, Consumable, MthSense, Bidtellect, Beeswax, RadiumOne, Criteo, Criteo Publisher Marketplace, Amazon Ad System, Amazon Associates, RUN Ads, RevContent, AppNexus Reseller, AOL Reseller, Amazon Reseller, Google Reseller, IndexExchange Reseller, OpenX Reseller, Outbrain Reseller, RhythmOne Reseller, RubiconProject Reseller, SpringServe Reseller, Sovrn Reseller, Lijit Reseller, GumGum Reseller, PubMatic Reseller, ContextWeb Reseller, Bidfluence Reseller, ORC International Reseller, Sonobi Reseller, SpotXChange Reseller, ShareThrough Reseller, Tremor Video Reseller, Google Direct, LKQD Reseller, Sovrn Direct, Lijit Direct, ContextWeb Direct, 33 Across Direct, Criteo Reseller, DistrictM Direct, 33 Across Reseller, DistrictM Reseller, Carambola Reseller, Spoutable Reseller, Fyber Reseller, FreeWheel Reseller, RubiconProject Direct, Brightcom Direct, Synacor Reseller, Media.net, Sekindo Direct, ORC International Direct, SmartAdServer Reseller, Beachfront Reseller, Adform Reseller, Improve Digital Reseller, Upfront Digital Media, Spoutable, Walmart, Infolinks, AppNexus Segment Pixel, Improve Digital, JustPremium, Taboola, Videology Group Reseller, Sekindo Reseller, Nativo, Commission Junction, Google Adsense Asynchronous, DoubleVerify, Adobe Audience Manager Sync, Sonobi Direct, Brightcom Reseller, Sonobi, DistrictM, Emerse, Taboola Sponsored Links, MLN Advertising, Eye View Digital, DynAdmic, StackAdapt, GetIntent, Adhigh, Converstand Media Direct, Converstand Media Reseller, Comet Cox Media Reseller, Integral Ad Science, Innovid, Proclivity, Google AdSense Integrator, Link Share, LoopMe Reseller, Narrative, AdRoll, AdKernel, LifeStreet Media, IndexExchange Direct, Avocet, Admixer, AdTheorent, Flashtalking, Cedato Reseller, Connatix Reseller, Sociomantic, Connatix, Smart Adserver, Yieldmo, Epsilon Reseller, Consumable Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Insticator Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, MemeVideo Reseller, Insticator Direct, Media.net Direct, AppNexus Direct, SpotX, GumGum Direct, ucfunnel Direct, SpringServe Direct, RhythmOne Direct, AOL Direct, Teads Reseller, MGID Direct, Yahoo Direct, Zedo, Insticator, Mobile Ad Trading, EMX, Geniee, Genius Monkey, Caraytech e-planning, Blis, Somoaudience Direct, Consumable Direct, AdMan Direct, Adelphic, bRealtime, Advangelists, PLAYGROUND XYZ, MaxPoint Interactive, Google Inteactive Media Ads, BannerFlow, ZypMedia, Loopme, So-net Media, Freebit Admind, AdMan Reseller, Sortable Direct, Synacor Direct, Amazon Direct, ShareThrough Direct, E-Planning Direct, Improve Digital Direct, Beachfront Direct, LoopMe Direct, PubMatic Direct, Vidazoo Reseller, Telaria Reseller, Outbrain, Outbrain Sponsored Content, Intimate Merger, BidSwitch, Adition, Powerlinks, RTB House Direct, SmartAdServer Direct, eBay Partner Network, Sharethrough, Native Ads, adtelligent, Vuble, SpringServe, Vidible, Clickagy, Vhbx Direct, FreeWheel Direct, Nativo Direct, Vhbx Reseller, Undertone Direct, OpenX Direct, Aniview Reseller, ucfunnel Reseller, LKQD Direct, SmartyAds Direct, Zedo Direct, Smaato Reseller, Yahoo Reseller, Freestar, Amazon Transparent Ad Marketplace, comScore Activation, Ad Lightning, Conversant, Omnitag, Roku, Adyoulike, Header Tag by Index Exchange, Admiral VRM, ID5, Audigent, Between Digital, OnAudience.
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Herald Palladium Categories
Last Updated 4/16/24
Herald Palladium advertising reaches 216k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Hungary, Ireland. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Herald Palladium will allow you to reach consumers in industries or verticals such as Government & Politics, Education, Technology, Health & Beauty, Entertainment, Travel & Leisure, Telecommunications, Sports.

They are headquartered at Chicago, IL, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Herald Palladium inventory partners include: improvedigital.com, openx.com, admanmedia.com, rubiconproject.com, pubmatic.com, gumgum.com, appnexus.com, lijit.com, sovrn.com, contextweb.com, rhythmone.com, sonobi.com, advertising.com, spotx.tv, spotxchange.com, indexexchange.com, video.unrulymedia.com, google.com, conversantmedia.com, emxdgt.com, aolcloud.net, adtech.com, consumable.com, reforge.in, mobimight.com, admixer.net, adelement.com, pubnative.net, pokkt.com, mobilefuse.com, engagebdr.com, blis.com, adcolony.com, smaato.com, districtm.io, krushmedia.com, yahoo.com, telaria.com, tremorhub.com, 33across.com, aol.com, advangelists.com, 33 across vedia.ai, somoaudience.com, lkqd.net, adxoo.com, aralego.com, ucfunnel.com, freewheel.tv, synacor.com, lemmatechnologies.com, kidoz.net, algorix.co, xandr.com, velismedia.com, loopme.com, unity.com, verve.com, applovin.com, sharethrough.com, xad.com, triplelift.com, startapp.com, undertone.com, springserve.com, mobfox.com, nativo.com, onetag.com, aps.amazon.com, mopub.com, bidmachine.io, vungle.com, aniview.com, beachfront.com, smartadserver.com, vhbx.co, altitude-arena.com, smartyads.com, audience.media, yieldnexus.com.

Herald Palladium works with Advertising technology companies such as Chango, AppNexus, Resonate Insights, Dstillery, Videology, AOL-Time Warner Online Advertising, BlueKai, Atlas, DemDex, Google Adsense, DoubleClick.Net, Turn, Mediaplex, DoubleClick Bid Manager, Facebook Exchange FBX, Openads/OpenX, Yahoo Small Business, Pubmatic, Rubicon Project, Evidon, Yield Manager, BlueKai DMP, SpotXchange, Index Exchange, IponWeb BidSwitch, SiteScout, Tapad, Advertising.com, RealVu, The Trade Desk, Experian, Adify, Simpli.fi, SNT Media, eXelate, Eyeota, ContextWeb, Neustar AdAdvisor, eyeReturn, AudienceScience, Rocket Fuel, AdGear, Burst Media, Connexity, AcuityAds, Drawbridge, MyBuys MyAds, Digilant, TagCade, StickyAds TV, GumGum, AlephD, TripleLift, Magnetic, Teads, Polymorph, ADTECH, SRAX, Yashi, Adap.TV, Technorati Media, Aggregate Knowledge, Prebid, RhythmOne, Media Innovation Group, Yahoo Ad Sync, Google Publisher Tag, Outbrain Direct, Ads.txt, Connatix Direct, Taboola Direct, Taboola Reseller, NewsMax Feed Network, Tribal Fusion, 161Media, Consumable, MthSense, Bidtellect, Beeswax, RadiumOne, Criteo, Criteo Publisher Marketplace, Amazon Ad System, Amazon Associates, RUN Ads, RevContent, AppNexus Reseller, AOL Reseller, Amazon Reseller, Google Reseller, IndexExchange Reseller, OpenX Reseller, Outbrain Reseller, RhythmOne Reseller, RubiconProject Reseller, SpringServe Reseller, Sovrn Reseller, Lijit Reseller, GumGum Reseller, PubMatic Reseller, ContextWeb Reseller, Bidfluence Reseller, ORC International Reseller, Sonobi Reseller, SpotXChange Reseller, ShareThrough Reseller, Tremor Video Reseller, Google Direct, LKQD Reseller, Sovrn Direct, Lijit Direct, ContextWeb Direct, 33 Across Direct, Criteo Reseller, DistrictM Direct, 33 Across Reseller, DistrictM Reseller, Carambola Reseller, Spoutable Reseller, Fyber Reseller, FreeWheel Reseller, RubiconProject Direct, Brightcom Direct, Synacor Reseller, Media.net, Sekindo Direct, ORC International Direct, SmartAdServer Reseller, Beachfront Reseller, Adform Reseller, Improve Digital Reseller, Upfront Digital Media, Spoutable, Walmart, Infolinks, AppNexus Segment Pixel, Improve Digital, JustPremium, Taboola, Videology Group Reseller, Sekindo Reseller, Nativo, Commission Junction, Google Adsense Asynchronous, DoubleVerify, Adobe Audience Manager Sync, Sonobi Direct, Brightcom Reseller, Sonobi, DistrictM, Emerse, Taboola Sponsored Links, MLN Advertising, Eye View Digital, DynAdmic, StackAdapt, GetIntent, Adhigh, Converstand Media Direct, Converstand Media Reseller, Comet Cox Media Reseller, Integral Ad Science, Innovid, Proclivity, Google AdSense Integrator, Link Share, LoopMe Reseller, Narrative, AdRoll, AdKernel, LifeStreet Media, IndexExchange Direct, Avocet, Admixer, AdTheorent, Flashtalking, Cedato Reseller, Connatix Reseller, Sociomantic, Connatix, Smart Adserver, Yieldmo, Epsilon Reseller, Consumable Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Insticator Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, MemeVideo Reseller, Insticator Direct, Media.net Direct, AppNexus Direct, SpotX, GumGum Direct, ucfunnel Direct, SpringServe Direct, RhythmOne Direct, AOL Direct, Teads Reseller, MGID Direct, Yahoo Direct, Zedo, Insticator, Mobile Ad Trading, EMX, Geniee, Genius Monkey, Caraytech e-planning, Blis, Somoaudience Direct, Consumable Direct, AdMan Direct, Adelphic, bRealtime, Advangelists, PLAYGROUND XYZ, MaxPoint Interactive, Google Inteactive Media Ads, BannerFlow, ZypMedia, Loopme, So-net Media, Freebit Admind, AdMan Reseller, Sortable Direct, Synacor Direct, Amazon Direct, ShareThrough Direct, E-Planning Direct, Improve Digital Direct, Beachfront Direct, LoopMe Direct, PubMatic Direct, Vidazoo Reseller, Telaria Reseller, Outbrain, Outbrain Sponsored Content, Intimate Merger, BidSwitch, Adition, Powerlinks, RTB House Direct, SmartAdServer Direct, eBay Partner Network, Sharethrough, Native Ads, adtelligent, Vuble, SpringServe, Vidible, Clickagy, Vhbx Direct, FreeWheel Direct, Nativo Direct, Vhbx Reseller, Undertone Direct, OpenX Direct, Aniview Reseller, ucfunnel Reseller, LKQD Direct, SmartyAds Direct, Zedo Direct, Smaato Reseller, Yahoo Reseller, Freestar, Amazon Transparent Ad Marketplace, comScore Activation, Ad Lightning, Conversant, Omnitag, Roku, Adyoulike, Header Tag by Index Exchange, Admiral VRM, ID5, Audigent, Between Digital, OnAudience.