How-To-Be-A-Dad-Advertising-Reviews-Pricing
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The entertainment website for parents... or anyone who's ever had parents, really
  • Key Differentiator
    How To Be A Dad (HTBAD) is a not so much a “how-to”, but a “how-not-to” entertainment website for parents… or anyone who’s ever had parents really. Follow Andy Herald and Charlie Capen, two sleep-deprived friends with nothing left to lose but their sanity as they learn to be dads and try to look smart doing so. They’re not experts, but that isn’t gonna stop them from pretending. You’ve been warned. Charlie Capen Charlie is a colorblind actor/musician/ writer/dad living near the outskirts of Los Angeles. Raised in captivity atop the hills of San Francisco as the son of a roaming radio DJ father and executive power mom, he knew as a child that children were more important than adults. Though he has played many roles as an actor, his biggest part and hardest gig will be to pass himself off as a decent father. Andy Herald Andy came into this world so quietly that his mom thought she just needed go to the bathroom. She is probably one of the very few people who almost literally “dropped the kids off at the pool.” Now larger and much less quiet, Andy is a heavily-caffeinated designer dad living in Pasadena with his spunky wife and three boys. He isn’t a writer, but his knack for strange analogies and metaphors rivals a magician’s flair for finding quarters behind unsuspecting ears. He is a lover of life, family, friends, fun and other f words. And if you vote for him, all your wildest dreams will come true.
  • Owned / Operated Properties
    howtobeadad.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Charlie Capen
Greater Los Angeles Area
co-founder
Site Traffic
  • 2648487 Global Rank
  • 949030
    United States
  • 16.9k Estimated Visits
Traffic Sources
  • Search
    48.11%
  • Direct
    22.64%
  • Social
    18.72%
  • Referrals
    8.10%
  • Mail
    2.43%
  • Display
    0.00%
Geography Breakdown
  • United States
    32.00%
  • Canada
    11.24%
  • United Kingdom
    9.48%
  • France
    6.94%
  • Brazil
    6.46%
Powered by Similar web
Network Data
Email / Social Data
  • 140k
    Facebook fans
  • 19k
    Twitter followers
  • 22.8k
    Instagram followers
  • 5.8k
    Pinterest followers
Desktop Display
  • 15k display total monthly uniques
  • 28k display total monthly impressions
Mobile Display
  • 39k mobile total monthly uniques
  • 56k mobile monthly overall impressions
55%
iOS
45%
Android
83%
Phone
17%
Tablet
Reviews
Online Marketing Manager
Apr 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on How To Be A Dad, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on How To Be A Dad, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on How To Be A Dad, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
How To Be A Dad advertising reaches 16.9k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, France. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on How To Be A Dad will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Thalamus.