HowStuffWorks-Advertising-Reviews-Pricing

HowStuffWorks got its start in 1998 at a college professor's kitchen table. From there, we quickly grew into an award-winning source of unbiased, reliable, easy-to-understand answers and explanations of how the world actually works. Today, our writers, editors, podcasters and video hosts share all the things we're most excited to learn about with nearly 30 million visitors to the site each month. Learn more about our authors, and maybe even become one yourself.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Social
  • CPM
  • Web Publisher
  • Headline:
    Learn How Everything Works!
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Entertainment, Health & Beauty, Healthcare, Technology, Travel & Leisure
  • Key Differentiator
    HowStuffWorks is a top credible online destination for easy-to-understand explanations of how everything actually works, from military robots to weight loss diets to college fraternities and everything in between. Our premise at HowStuffWorks is simple: Demystify the world and do it in a simple, clear-cut way that anybody can understand.
  • Owned / Operated Properties
    howstuffworks.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Donna Cobb
Greater Atlanta Area
VP, Marketing
Chris Blake
Greater Los Angeles Area
VP Digital Sales
Conal Byrne
Greater Atlanta Area
President
Site Traffic
  • 4445 Global Rank
  • 1419
    United States
  • 20.7M Estimated Visits
Traffic Sources
  • Search
    76.73%
  • Direct
    13.61%
  • Social
    4.70%
  • Referrals
    3.35%
  • Display
    1.26%
  • Mail
    0.34%
Geography Breakdown
  • United States
    49.31%
  • United Kingdom
    6.68%
  • India
    4.90%
  • Canada
    4.78%
  • Australia
    3.08%
Powered by Similar web
Network Data
Email / Social Data
  • 120k
    Twitter followers
  • 36.1k
    Pinterest followers
Reviews
Online Marketing Manager
Apr 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on HowStuffWorks, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, India, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on HowStuffWorks, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, India, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on HowStuffWorks, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, India, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
HowStuffWorks advertising reaches 20.7M visitors across desktop and mobile web, in countries such as United States, United Kingdom, India, Canada. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on HowStuffWorks will allow you to reach consumers in industries or verticals such as Technology, Health & Beauty, Healthcare, Entertainment, Education, Travel & Leisure, Automotive.

They are headquartered at United States, and have 12 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, HowStuffWorks inventory partners include: indexexchange.com, appnexus.com, sonobi.com, c.amazon-adsystem.com, rubiconproject.com, coxmt.com, rhythmone.com, 1rx.io, google.com, openx.com, sovrn.com, lijit.com, adtech.com, aolcloud.net, facebook.com, taboola.com, spotx.tv, spotxchange.com, advertising.com, pubmatic.com, contextweb.com, tremorhub.com, fyber.com.