HYPHEN-Advertising-Reviews-Pricing

Hyphen is a national magazine for urban, in-the-know Asian Americans. Covering arts, culture and politics in a fresh and irreverent voice, Hyphen is a media must for savvy Asian Americans.

Conceived in San Francisco in 2003 as a response to a void of media for young Asian Americans, Hyphen tackles issues of culture and community with substance, style and sass.

Where other media treat Asian Americans either as a monolith, or by ethnic lines, Hyphen understands how to reach a pan-Asian generation that identifies more strongly by lifestyle. This sharp focus on its target audience has gained Hyphen the trust of a loyal readership, which has consistently grown while mainstream media flounders.

With award-winning design and content, Hyphen is recognized nationwide as an authority on contemporary Asian American identity.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
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  • Desktop Display, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Asian American arts, culture, and politics
  • Key Differentiator
    In 2002, spurred by the shuttering of a.Magazine, a small group of 20-and-30-something journalists and artists got together to fill the void by envisioning the kind of magazine we always wanted to read: a publication that would go beyond celebrity interviews and essays about discovering our roots, which we found a long time ago, thank-you-very-much. We began meeting around a kitchen table in San Francisco that spring, and over snacks and beer, a vision slowly emerged. The magazine wouldn't flinch at covering serious issues, but also wouldn't take itself too seriously. It would cover Asian Americans in Texas, Kansas and Minnesota, not just the critical mass living in California and New York. It would feature emerging artists, thinkers and doers, not only the few established Asian Americans who'd gotten mainstream approval. It would be a magazine that looked beyond identity -- we'd explore cultural issues while tackling what is Asian American by accident, by tangent or by happenstance. Our early efforts were infectious. Those at the first meeting told a few friends, and the gatherings quickly outgrew the kitchen table. During a year's worth of after-work meetings, we developed the publication's voice, elected leaders, debated content, threw (fundraising) parties, fought among ourselves and eventually learned to work together. A pair of staff members even fell in love and got married -- all stuff worthy of a reality TV show. Starting a magazine from scratch with zero funds is no easy task. But we were made mighty by bowls of Spam and kimchi over rice. Inspired by the passion and dedication that we saw in each other, and energized by the hi-jinks that ensue when you spend too many hours with the same people in enclosed spaces, we marched -- steadily if improbably -- toward the publication of our first issue. Hyphen issue 1, which paid tribute to Asian American activism, was published in June 2003. The cover depicted a woman sitting on a stack of suitcases by the side of a road, just under a sign that read, "Welcome to Asian America, Population 11 Million." Since then, our numbers have grown to 15.5 million. And in tackling issues of culture and community with substance and sass, Hyphen has also flourished, becoming a media must for savvy Asian Americans. The Asian American landscape has changed since we published our first issue, and we are proud that Hyphen has been a part of the dialogue. When we started Hyphen, we didn't know that we would create such a far-reaching community. When we first gathered around that kitchen table, it was simply because we were driven by a hunger for a more complex representation of Asian America. And when none presented itself, we decided to do it ourselves.
  • Mobile App Install Tracking Partners
    AppsFlyer
Site Traffic
  • 1388185 Global Rank
  • 393063
    United States
  • 50.1k Estimated Visits
Traffic Sources
  • Search
    56.39%
  • Referrals
    14.27%
  • Social
    13.41%
  • Direct
    10.21%
  • Display
    5.72%
  • Mail
    0.00%
Geography Breakdown
  • United States
    66.54%
  • Canada
    6.60%
  • United Kingdom
    6.15%
  • Brazil
    3.95%
  • Thailand
    2.16%
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Reviews
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on HYPHEN, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Thailand. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on HYPHEN, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Thailand. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on HYPHEN, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Thailand. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
HYPHEN advertising reaches 50.1k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Thailand. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on HYPHEN will allow you to reach consumers in industries or verticals such as .

They are headquartered at 94108 United States of America, and have 1 advertising & marketing contacts listed on Thalamus.