About

In Business magazine is the premier business-to-business
publication in the Greater Madison region, celebrating almost 40 years of
editorial excellence and advertiser loyalty. Our nationally-acclaimed editorial
department brings you news, analysis, and in-depth profiles of the companies
and people influencing the business community.

Our glossy publication is direct mailed
monthly to position-qualified, management-level business executives,
nonprofit executives, and government officials and is sold on select newsstands.

In addition to the monthly print magazine, we publish a dynamic website (IBMadison.com) and a twice-weekly ezine. We also host about two dozen business events, including seminars, awards programs, networking events, and an annual business expo.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Email
  • Desktop Display, Mobile Display, Social, Desktop Video, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: In Business Madison
  • Key Differentiator
    We make it easy, enjoyable and profitable to advertise with IB! We don't sell white space! We publish targeted advertising messages designed to intrigue and motivate our readers to consider the products and services we put before them. Our professional advertising consultants, in conjunction with our in-house design studio, can help you formulate and design an ad campaign that gives you the greatest exposure possible to the Wisconsin business community. Because repetition is key to successful advertising, IB offers special frequency incentives! Put your advertising message before decision-makers with the authority to purchase your product or service. Advertise with IB today! We bring you the most-targeted business audience available.
Site Traffic
  • 1274384 Global Rank
  • 235823
    United States
  • 8.51 K Estimated Visits
Traffic Sources
  • Direct
    53.91%
  • Search
    44.58%
  • Social
    1.51%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 491,141
18,560
United States Rank 143,252
74,167
United States Page Views 71.6%
8.2%
Top Countries
Top Search Keywords
  • Earth Sciences
Ad Intelligence
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
IB Madison
Device
Desktop
Dimensions
other
IB Madison advertising reaches 8.51k visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Germany, Canada. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Video, Email Advertising on IB Madison will allow you to reach consumers in industries or verticals such as .

They are headquartered at Monona, WI, United States, and have 2 advertising & marketing contacts listed on Kochava.

IB Madison works with Advertising technology companies such as Google Publisher Tag, Openads/OpenX, RealVu, Integral Ad Science, ContextWeb, DoubleClick.Net, Tapad, GTxcel, Google Ad Partner Services, Google Adsense, Aggregate Knowledge, DoubleVerify, Google AdSense Integrator.