The Idaho Statesman is a U.S. daily newspaper serving the Boise, Idaho metropolitan area. The paper has a audience of over 289,000. This includes over 188,560 Sunday, 151,100 daily and 139,500 at IdahoStatesman.com. The Idaho Statesman is owned by The McClatchy Company, and employs about 200 people locally.

Since 1864 the Idaho Statesman has been the number one source for news & information in Idaho. Idaho Statesman reaches more Treasure Valley adults than any other local media.

  • Company Name:
    Idaho Statesman
  • Parent Company Name:
    The McClatchy Company
  • Headquarters:
    1200 N. Curtis Road Boise, ID 83706 United States
  • Office Locations:
    HQ: Boise.
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    Platform Supported:
    • N/A
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Breaking News, Sports, Weather & More
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Owned / Operated Properties
    IdahoStatesman.com
  • Targeting

    Behavioral

  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 78990 Global Rank
  • 14920
    United States
  • 1.1M Estimated Visits
Traffic Sources
  • Direct
    43.29%
  • Search
    26.63%
  • Social
    25.74%
  • Referrals
    2.35%
  • Mail
    1.96%
  • Display
    0.03%
Geography Breakdown
  • United States
    91.33%
  • Canada
    2.06%
  • United Kingdom
    1.02%
  • Mexico
    0.44%
  • Poland
    0.43%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 48k
    Facebook fans
  • 52k
    Twitter followers
  • 3k
    Instagram followers
Desktop Display
  • 375k display total monthly uniques
  • 2.25M display total monthly impressions
Mobile Display
  • 413k mobile total monthly uniques
  • 1.37M mobile monthly overall impressions
64%
iOS
36%
Android
Audience Demographics
60% male
40% female
Age
18
10%
18-24
5%
25-34
15%
35-44
25%
45-54
25%
55-64
15%
65+
5%
Income
$0k-$50k
40%
$50k-$100k
35%
$100k-$150k
15%
$150k+
10%
Education
No College
30%
College
55%
Grad School
15%
Reviews
Online Marketing Manager
Apr 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Idaho Statesman, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Mexico, Poland, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Idaho Statesman, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Mexico, Poland, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Idaho Statesman, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Mexico, Poland, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Advertising Opportunities
Idaho Statesman advertising reaches 1.1M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Mexico, Poland, Australia, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Idaho Statesman will allow you to reach consumers in industries or verticals such as Sports; you can target them with parameters such as: Behavioral.

They are headquartered at 1200 N. Curtis Road Boise, ID 83706 United States, and have 3 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Idaho Statesman inventory partners include: subdomain=games.miamiherald.com, subdomain=games.charlotteobserver.com, subdomain=games.newsobserver.com, subdomain=games.kansas.com, subdomain=games.star-telegram.com, subdomain=games.thestate.com, subdomain=games.myrtlebeachonline.com, subdomain=games.idahostatesman.com, subdomain=games.thenewstribune.com, subdomain=games.centredaily.com, subdomain=games.bellinghamherald.com, subdomain=games.fresnobee.com, subdomain=games.kentucky.com, subdomain=games.islandpacket.com, subdomain=games.modbee.com, subdomain=games.macon.com, subdomain=games.bnd.com, subdomain=games.theolympian.com, subdomain=games.mercedsunstar.com, subdomain=games.sunherald.com, subdomain=games.tri-cityherald.com, subdomain=games.sanluisobispo.com, subdomain=games.bradenton.com, subdomain=games.heraldonline.com, subdomain=games.ledger-enquirer.com.