Ideas-People-Media-Advertising-Reviews-Pricing

The Economist is an authoritative weekly newspaper focusing on international politics and business news and opinion.

Our Linkedin members group can be found at: http://www.linkedin.com/groups?mostPopular=&gid=3056216

With a growing global circulation of approximately 1.5 million readers and a reputation for insightful analysis and opinion on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. Founded in 1843, the paper contains insightful editorial about the week's events, plus sections about each region of the world, science and technology, books and arts and the weekly obituary. The Economist website ( www.economist.com) is the premier online source for global business analysis and current affairs and includes the full content from the weekly newspaper, plus web-only articles, debate forums and more.

The Economist app brings content to readers through several devices including iPhone, iPad, Android and Blackberry. Subscriptions are available via The Economist website.

  • Company Name:
    Ideas People Media
  • Parent Company Name:
    rolled into The Economist Group Marketing Solutions
  • Headquarters:
    London, SW1A 1HG United Kingdom
  • Office Locations:
    HQ: New York. Also: London.
  • 1001-5000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Desktop Video, Mobile Display
  • CPM
  • Ad Network, Web Publisher
  • Headline:
    Publisher & Ad Network
  • Self / Managed Service:
    Managed Service
  • Industries
    Technology
  • Key Differentiator
    Ideas People Media is a select portfolio of 80+ digital publishers that can deliver an affluent and influential audience at scale. ​This fully-transparent, vertical ad-network was inspired by insight into the mindset of The Economist audience. As a result of our research we were able to identify unique characteristics that define our audience: they are intensely curious, they think globally and are focused on solving the big problems and moving the world forward. We call them Ideas People. Together these publishers represent a powerful platform to reach this ​highly influential audience​ with a forward-thinking mindset​ in a well-lit and brand-safe environment​ alongside high quality content. ​
  • Owned / Operated Properties
    Economist.com, CQ.com, ideaspeoplemedia.com, economistgroup.com
  • Targeting

    Mindset: Travel, Knowledge, Interests & Activities, Social Influence, Advocacy, Business, Technology, Auto, Finance. Verticals: Ideas People Channel, Ideas People Advocacy Network, Ideas People TV, Ideas People Mobile

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Navin Bisnath
Account Manager
Tony Antolini
Greater Chicago Area
Central US & West Coast Director
Site Traffic
  • 5840 Global Rank
  • 2719
    United States
  • 17.7M Estimated Visits
Traffic Sources
  • Direct
    36.36%
  • Search
    32.03%
  • Social
    22.94%
  • Referrals
    6.37%
  • Mail
    2.19%
  • Display
    0.11%
Geography Breakdown
  • United States
    39.19%
  • United Kingdom
    9.78%
  • Canada
    5.40%
  • India
    2.88%
  • China
    2.73%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
Desktop Display
  • 45M display total monthly uniques
Reviews
Online Marketing Manager
May 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Ideas People Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Web Publisher.
Online Marketing Manager
May 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Ideas People Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Web Publisher.
Online Marketing Manager
May 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Ideas People Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Web Publisher.
Files
Creatives
Ideas People Media advertising reaches 17.7M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, China. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Ideas People Media will allow you to reach consumers in industries or verticals such as Technology; you can target them with parameters such as: Mindset: Travel, Knowledge, Interests & Activities, Social Influence, Advocacy, Business, Technology, Auto, Finance. Verticals: Ideas People Channel, Ideas People Advocacy Network, Ideas People TV, Ideas People Mobile.

They are headquartered at London, SW1A 1HG United Kingdom, and have 363 advertising & marketing contacts listed on Thalamus.