Publisher: Welcome | INDABA

Branding, Advertising and Sponsorship INDABA is one of the largest tourism marketing events on the African calendar and widely regarded as the continent’s premier travel trade exhibition. INDABA has grown in status, quality and diversity to become one of the industry’s top three ‘must visit’ travel and tourism trade shows of its kind on the global calendar. Branding, Advertising and Sponsorship INDABA has developed a portfolio of unique branding, advertising and sponsorship opportunities available exclusively to exhibiting companies. The Branding, Advertising and Sponsorship guide details the various on-site marketing opportunities available to companies who wish to align their products/brands with the top branded event on the world tourism calendar. Whether your target is the exhibitor, the buyer or the media, use these opportunities to maximise your exposure at the exhibition. INDABA must offer the following benefits to all partners and sponsors: It must serve the business interests of the sponsoring company It must serve the best interests of INDABA and its participants / stakeholders / tourism industry It must have a positive impact upon the sponsor’s direct stakeholders The INDABA sponsorship goals include: Maximising brand awareness Increasing brand loyalty Establishing new contacts with decision makers in the public and private sectors Introducing new products and services to the travel and tourism community