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5 Interactive Advertising Bureau Contacts
Interactive Advertising Bureau
Publisher: Empowering the Media and Marketing Industries to Thrive in the Digital Economy
Desktop Display, Email, Mobile Display

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco

Capabilities
  • Desktop Display
  • Email
  • Mobile Display
  • Desktop Display, Email, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Empowering the Media and Marketing Industries to Thrive in the Digital Economy
  • Key Differentiator
    The Interactive Advertising Bureau is the “information hub” for the interactive industry, featuring the most current guidelines, best practices, research and resources to prove and promote the effectiveness of online advertising to leading media decision-makers.
  • Owned / Operated Properties
    iab.net
Site Traffic
  • 1901199 Global Rank
  • 886041
    United States
  • 35.4k Estimated Visits
Traffic Sources
  • Direct
    61.22%
  • Referrals
    19.65%
  • Search
    17.88%
  • Mail
    0.88%
  • Social
    0.37%
  • Display
    0.00%
Geography Breakdown
  • United States
    30.91%
  • Germany
    7.11%
  • India
    6.46%
  • Argentina
    4.79%
  • Malaysia
    4.01%
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Network Data
Email / Social Data
  • 37.5k
    Email subscribers
Desktop Display
  • 145k display total monthly uniques
  • 410k display total monthly impressions
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