87437.9910 websnapshot
20 Interactive One Contacts
Interactive One
Publisher & Ad Network: African American, Hispanic Audiences
Desktop Display, Desktop Video, Mobile Display, Mobile Video

Interactive One (www.interactiveone.com) is powered by the mission to create an online community and rich content and digital products that engage, entertain and inspire the lives of African Americans.

Interactive One is a wholly owned subsidiary of Radio One (www.radio-one.com), a publicly traded cross-platform media company that is the 5th largest terrestrial Radio company in the country and the controlling owner of TV One, the fastest growing network in cable television. Across all of its platforms, Radio One reaches over 80% of the African American audience in the U.S. every single month and generates over $400 million in advertising revenue annually. Similar to Univision, which targets the U.S. Hispanic audience, Radio One also is involved in original programming, research, events and franchises, and many other aspects of media targeted primarily at African Americans.

Interactive One, launched as a standalone entity in 2008, is responsible for creating all things digital at the company. Consumer offerings include the largest social networking site targeted at African Americans, Blackplanet, and over 60 other sites in categories such as news, local, music, entertainment and religion. Since its launch, Interactive One has quickly become the #1 online platform for a broad swath of the African American community, serving more than 7 million users monthly – or over 30% of the addressable market.

  • Company Name:
    Interactive One
  • Headquarters:
    850 Third Ave New York, NY 10022 United States of America
  • Office Locations:
    New York
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video
  • CPM
  • Ad Network, Retargeting, Web Publisher
  • Headline:
    Publisher & Ad Network: African American, Hispanic Audiences
  • Self / Managed Service:
    Managed Service
  • Industries
    eCommerce, Entertainment, Financial Services, Non-Profit, Sports, Technology, Telecommunications
  • Owned / Operated Properties
    InteractiveOne.com, (Content), Elev8.com, GIANTlife.com, HelloBeautiful.com, NewsOne.com, ZonadeSabor.com, S2SMagazine.com., (Social), BlackPlanet.com, MiGente.com., (Local), MajicATL.com, HotSpotATL.com, MyPraiseATL.com, 92Q.com, MagicBaltimore.com, WOLBBaltimore.com, MyBaltimoreSpirit.com, My927Charlotte.com, PraiseCharlotte.com, TheBuzzCincy.com, WIZNation.com, MojoCincy.com, ZHipHopCleveland.com, WZAKCleveland.com, PraiseCleveland.com, NewsTalkCleveland.com, MyColumbusPower.com, MyColumbusJack.com, MyColumbusMagic.com, TheBeatDFW.com, OldSchool945.com, HotHipHopDetroit.com, KissDetroit.com, WCHBNewsDetroit.com, Praise1027Detroit.com, MyHoustonMajic.com, TheBoxHouston.com, News92FMHouston.com, RadioNOWIndy.com, TLCNapTown.com, PriaseIndy.com, TheBeatofPhilly.com, PraisePhilly.com, RNBPhilly.com, HipHopNC.com, FoxyNC.com, TheLightNC.com, iPowerRichmond.com, KissRichmond.com, PriaseRichmond.com, UrbanPetersburg.com, MajicATL.com, HotSpotATL.com, MyPraiseATL, Foxy955STL.com, Hot1041STL.com., oldschool955.com, theurbandaily.com, ononetv.com, hot963.com, boom945.com, boomphilly.com, praisebaltimore.com, ionedigital.com, newsone.com
  • Targeting

    Contextual, Demographic, Intent, Behavioral, Time of Day, Interest Retargeting, Geographic, Device. Channel: HelloBeautiful Women's, Urban Daily Men's, News One Affluent, GIANT Urban Youth, BDO Health, Latino

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 8666 Global Rank
  • 1565
    United States
  • 14.6M Estimated Visits
Traffic Sources
  • Display
    71.17%
  • Search
    15.42%
  • Direct
    5.07%
  • Referrals
    4.13%
  • Social
    2.93%
  • Mail
    1.27%
Geography Breakdown
  • United States
    92.24%
  • United Kingdom
    0.95%
  • Canada
    0.79%
  • Germany
    0.35%
  • Turkey
    0.31%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • Israel
  • South Africa
  • United States
  • United Kingdom
40%
iOS
60%
Android
Audience Demographics
28% male
72% female
Age
18
20%
18-24
5%
25-34
20%
35-44
25%
45-54
20%
55-64
5%
65+
5%
Income
$0k-$50k
60%
$50k-$100k
30%
$100k-$150k
5%
$150k+
5%
Education
No College
40%
College
45%
Grad School
15%
Reviews
Files
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Creatives
CROSS-PLATFORM
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MOBILE
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SOCIAL INFLUENCE
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VIDEO
A full spectrum of video solutions from custom programming to high impact ad units 15+ Desktop and Mobile Video Ad Formats: Dynamic Content Module, Video Wall, Video Billboard, Push Down, Syn...
CUSTOM CONTENT & EDITORIAL SPONSORSHIPS
Contextual brand-relevant offerings and sponsorships available across all iOne sites.
NATIVE ADVERTISING
Content created by the brand, agency or iOne and distributed across the iOne network. Available on Desktop and Mobile and Tablet.