Investopedia-Advertising-Reviews-Pricing

Investopedia is the go-to destination investors use to make smarter financial decisions.

Powered by a team of data scientists and financial experts, Investopedia offers timely, trusted and actionable financial information for its over 30 million monthly visitors, from early investors to financial advisors to high net worth individuals. Investopedia is wholly owned by IAC (NASDAQ: IAC) and operated by IAC Publishing, a collection of some of the web’s largest and most trusted digital media brands.

For the latest in financial news and insights, visit http://www.investopedia.com.

  • Company Name:
    Investopedia
  • CEO Name:
    David Siegel
  • Parent Company Name:
    IAC
  • Headquarters:
    110 E 42nd Street New York, New York United States
  • Office Locations:
    New York, NY, USAEdmonton, AB, Canada
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Email
  • CPC, CPM, CPV
  • Web Publisher
  • Headline:
    Sharper Insight. Smarter Investing.
  • Self / Managed Service:
    Managed Service
  • Industries
    Financial Services
  • Key Differentiator
    At Investopedia, it’s our mission to provide trusted financial information for individuals to make intelligent investment decisions. Whether you’re interested in advertising on our platforms, licensing our content, or seeking a partnership, we’d love to hear from you. Read more: Advertise With Us | Investopedia https://www.investopedia.com/corp/advertise.aspx#ixzz52ksuLghm Follow us: Investopedia on Facebook
  • Owned / Operated Properties
    www.investopedia.comwww.chartadvisor.comwww.coattailinvestor.com
  • Targeting

    1st & 3rd Party DataGeotargetingDaypartingTicker TargetingRetargetingChannel & Content Targeting:Financial AdvisorsRetirementInvestingMarketsPersonal FinanceManaging WealthETFs & Mutual FundsTradingStock Analysis

  • Data Partners
    Lotame
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    All standard partners accepted
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    All standard partners accepted
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
amr mohamed
Egypt
Affiliate Marketing
Adam Smith
Greater New York City Area
Marketing Manager
Tuyen Lam
Edmonton, Canada Area
Adops Manager
Site Traffic
  • 1481 Global Rank
  • 721
    United States
  • 59M Estimated Visits
Traffic Sources
  • Search
    78.82%
  • Direct
    13.88%
  • Referrals
    4.61%
  • Social
    1.75%
  • Mail
    0.90%
  • Display
    0.04%
Geography Breakdown
  • United States
    41.56%
  • India
    8.07%
  • United Kingdom
    6.64%
  • Canada
    5.26%
  • Australia
    2.04%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    52%
  • United Kingdom
    7%
  • Canada
    7%
  • India
    7%
  • Australia
    3%
  • Singapore
    2%
Email / Social Data
  • 700k
    Email subscribers
  • 500k
    Facebook fans
  • 50k
    Twitter followers
Desktop Display
  • 21M display total monthly uniques
  • 357M display total monthly impressions
Mobile Display
  • 3M mobile monthly interstitial impressions
  • 6M mobile total monthly uniques
  • 8M mobile monthly overall impressions
Mobile Video
  • 300k total monthly mobile video views
0%
In-App
100%
Mobile Web
55%
iOS
45%
Android
85%
Phone
15%
Tablet
Audience Demographics
60% male
40% female
Age
18
5%
18-24
10%
25-34
20%
35-44
20%
45-54
15%
55-64
20%
65+
10%
Income
$0k-$50k
10%
$50k-$100k
40%
$100k-$150k
25%
$150k+
25%
Education
No College
20%
College
65%
Grad School
15%
Reviews
0 out of 5 stars
Online Marketing Manager
Feb 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Investopedia, they have a Rate Card Cost and Pricing Models of CPC, CPM, CPV with ad inventory in countries such as United States, India, United Kingdom, Canada, Australia, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Investopedia, they have a Rate Card Cost and Pricing Models of CPC, CPM, CPV with ad inventory in countries such as United States, India, United Kingdom, Canada, Australia, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Investopedia, they have a Rate Card Cost and Pricing Models of CPC, CPM, CPV with ad inventory in countries such as United States, India, United Kingdom, Canada, Australia, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Name SIZE modified
836 KB Apr 01, 2016 05:48 PM
Delete
1.03 MB Aug 15, 2016 09:45 AM
Delete
1.76 MB Dec 30, 2017 02:39 PM
Delete
Creatives
Investopedia advertising reaches 59M visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Canada, Australia, Singapore. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Investopedia will allow you to reach consumers in industries or verticals such as Financial Services; you can target them with parameters such as: 1st & 3rd Party DataGeotargetingDaypartingTicker TargetingRetargetingChannel & Content Targeting:Financial AdvisorsRetirementInvestingMarketsPersonal FinanceManaging WealthETFs & Mutual FundsTradingStock Analysis.

They are headquartered at 110 E 42nd Street New York, New York United States, and have 46 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Investopedia inventory partners include: c.amazon-adsystem.com, rubiconproject.com, appnexus.com, google.com, yldbt.com, rhythmone.com, sovrn.com, lijit.com, indexexchange.com, openx.com, nativo.com, pubmatic.com.