Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: JoyofBaking.com - Baking & Dessert *Video Recipes*
  • Key Differentiator
    Joyofbaking.com was founded in May of 1997 as a way for me (Stephanie Jaworski) to connect with other people who love to bake. At the time I was a stay-at-home mom baking daily for my family, friends, neighbors, school functions, and any one else who enjoyed a cookie or two. My husband decided I needed an outlet for my passion and so this website began. We started small with just a few recipes and a very simple design. Over the past 14 years we have continued to grow in content and now we are fortunate to receive, on average, 5 million page views per month and up to 12 million during the fall holiday season. I've been asked many times why I don't have a cookbook and the reason is that, for now, I want to focus all my resources on Joyofbaking.com. If you are a regular to the site you have probably noticed that my style is quite eclectic. That is because I have lived both in Canada and the United States. Born in Nova Scotia to a British father I was brought up eating both Canadian and British food. My family moved to Winnipeg Manitoba when I was a teenager and that is where I eventually met and married my husband, Rick. From Winnipeg we subsequently moved to Thompson Manitoba, Regina Saskatchewan, Ottawa, and Toronto. In 1988 we were given the opportunity to move to the US, so we packed our bags and headed to Portland Oregon. From there we moved to Indianapolis Indiana and now we live in Atlanta Georgia. Through all the moves I have continued to bake and read about baking and have explored the diverse baking interests of each place I've lived. I have no formal training, albeit a week long Patisserie class at the Le Cordon Bleu in London and a course in baking at the Western Culinary Institute in Portland. My experience and knowledge comes from being in the kitchen all the time and reading, lots and lots of reading. I've lost count of the number of cookbooks I have but I'm sure my library numbers well over a thousand. All the recipes on the site are devised, baked, and then written by me. I do not use outside recipe testers as I prefer to test each and every recipe myself in my own kitchen. While the recipes and writing are done by me, all the beautiful photos and technical aspects of the site are handled by Rick. What would I do without him. Rick has a background in high tech marketing and engineering so he's well equipped to handle these tasks and that frees me to do what I do best, write about baking. In closing, to become a good baker all you need are good ingredients and some time and patience in the kitchen. Practice does eventually lead to excellence so I encourage you to start easy and as your confidence builds you will be amazed at what you can accomplish. Stephanie Jaworski Founder - Joyofbaking.com In August 2010 Joyofbaking.com became a part of iFood Media LLC of which Rick Jaworski is the Chief Executive Officer (CEO) and Stephanie Jaworski is the Chief Content Officer (CCO). Read more: http://joyofbaking.com/other/aboutjoyofbaking.html#ixzz38TpDAkt2
  • Owned / Operated Properties
    joyofbaking.com
Site Traffic
  • 99755 Global Rank
  • 55576
    United States
  • 981k Estimated Visits
Traffic Sources
  • Search
    42.48%
  • Direct
    29.13%
  • Social
    24.97%
  • Referrals
    2.84%
  • Mail
    0.57%
  • Display
    0.01%
Geography Breakdown
  • United States
    34.52%
  • Canada
    8.22%
  • Sweden
    7.21%
  • United Kingdom
    4.03%
  • India
    3.77%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • India
  • United States
  • United Kingdom
Email / Social Data
  • 383k
    Facebook fans
  • 5.25k
    Twitter followers
58%
iOS
42%
Android
Audience Demographics
20% male
80% female
Age
18
15%
18-24
10%
25-34
25%
35-44
20%
45-54
15%
55-64
10%
65+
5%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
10%
$150k+
10%
Education
No College
40%
College
40%
Grad School
20%
Reviews
Online Marketing Manager
Apr 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Joy of Baking.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Sweden, United Kingdom, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Joy of Baking.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Sweden, United Kingdom, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Joy of Baking.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Sweden, United Kingdom, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Joy of Baking.com advertising reaches 981k visitors across desktop and mobile web, in countries such as United States, Canada, Sweden, United Kingdom, India, Australia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Joy of Baking.com will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Joy of Baking.com inventory partners include: google.com, contextweb.com, 33across.com, appnexus.com, spotxchange.com, spotx.tv, openx.com, amazon.com, lkqd.com, lkqd.net, adtech.com, aolcloud.net, rubiconproject.com, criteo.com, indexexchange.com, rhythmone.com, gourmetads.com, c.amazon-adsystem.com, advertising.com, sonobi.com, justpremium.com, coxmt.com, gumgum.com, adform.com, emxdgt.com, districtm.io, freewheel.tv.