Kildare's Local Station - 97.6fm & 97.3fm

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Research has shown that companies who maintained their advertising spend during a downturn, went on to increase market share by 2.5 times the average? Companies who maintain their advertising presence, retain and attract customers. The average person spends a whopping 32% of their day listening to the radio? Radio is the strongest performing medium from morning to evening. Recessions Provide a Perfect Opportunity for Advertising to Do Its Job - Increasing Short and Long Term Sales and Profits In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies covering 16 different SIC industries from 1980 through 1985. The results showed that business-to-business firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn't keep up their advertising. Increasing Market Share A recessionary market can provide an opportunity for businesses to build a greater share of market through aggressive advertising. According to The Strategic Planning Institute of Cambridge, MA., businesses that reduce media expenditures suffer loss of market share: people assume that if a company has withdrawn its regular advertising, it's in trouble. One major business-to-business advertiser summed it up best: "When times are good, you should advertise. When times are bad, you must advertise." ***Materials compiled from a variety of sources, including America Business Media, McGraw-Hill, Penton Research Services, Coopers & Lybrand It's business as usual for our listeners: they tune in every day. What would you like to say to them about your business? Make the clever move!! Contact Kfm now on 045 898 999 and make radio work for you. Quality service and creative flair for each individual client is the core philosophy of the Kfm. This attention to detail ensures optimum return for each client and that their services and products are presented to the Kfm audience throughout Kildare, the surrounding counties and around the world on www.kfmradio.com. Kfm regards our advertisers as of prime importance and we’re, always, striving to present an excellent service which places Kfm as the No.1 medium for reaching your broadest customer base. Our Account Managers do just that! They individually manage your account to ensure that your requirements are always delivered. Attention to detail is their modus operandi delivering a top class service to clients. Our Production and copy writing departments will deliver dynamic, vibrant and unique advertisements to convey your message in the most modern media terms. Our purpose-built Mercedes Outside Broadcast Unit is fully resourced to deliver full live broadcasts from your business premises or location. This is an intense three hours of live branding of your products and company. Whether it’s Advertising, Sponsorship, Sampling, Promotions, Competitions or Outside Broadcasts, Kfm is the medium to ensure your campaign’s success. Click on the relevant links to find out how Kfm will deliver for you!