About
For more than nine decades, the Kiplinger organization has led the way in personal finance and business forecasting.
Founded in 1920 by W.M. Kiplinger, the company developed one of the nation's first successful newsletters in modern times. The Kiplinger Letter, launched in 1923, remains the longest continually published newsletter in the United States. In 1947, Kiplinger's created the nation's first personal finance magazine. Located in the heart of our nation's capital, the Kiplinger editors remain dedicated to delivering sound, unbiased advice for your family and your business in clear, concise language.
- Company Name:Kiplinger
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Office Locations:HQ: Washington DC.
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51-200 employees
Capabilities
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Desktop Display, Desktop Video, Mobile Display, Social, Email
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CPM
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Mobile App Publisher, Web Publisher
- Headline:Personal Finance News, Investing Advice, Business Forecasts
- Self / Managed Service:Managed Service
- IndustriesFinancial Services
- Key DifferentiatorWe provide expert, trusted advice about managing investments and retirement planning for the serious investor. Our exclusive focus on personal finance delivers wealthy, highly engaged digital and print audiences … readers seeking actionable solutions from service and product providers like you.
- Owned / Operated PropertiesKiplinger.com, kiplingerletter.net, kiplingerretirement.net, kiplinger-forecast.com, kipbiz.org, kiplingerbiz.net
- Targeting
Categories: Investing, Retirement, Business, Spending, Banking & Saving, Credit, Taxes, Home/Real Estate, Insurance, College, Cars.
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Maggie Kinsky
Washington D.C. Metro Area
Online Advertising Account Manager
Copy Email
Liz Martin
Washington D.C. Metro Area
National Online Sales Director
Denise Elliott
Washington D.C. Metro Area
Senior VP and Chief Operating Officer
Copy Email
Site Traffic
- 19840 Global Rank
- 3665 United States
- 4.17M Estimated Visits
Traffic Sources
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Search57.60%
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Direct24.31%
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Social7.61%
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Referrals5.04%
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Mail4.66%
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Display0.78%
Geography Breakdown
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United States91.61%
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Canada1.17%
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United Kingdom0.79%
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India0.56%
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Japan0.29%
Powered by
Network Data
Country Breakdown
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United States94%
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Puerto Rico
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Canada
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India
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United Kingdom
Email / Social Data
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300kEmail subscribers
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48.5kFacebook fans
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42.3kTwitter followers
Desktop Display
- 1.6M display total monthly uniques
- 3.6M display total monthly impressions
Mobile Display
- 800k mobile total monthly uniques
- 2M mobile monthly overall impressions
50%
In-App
In-App
50%
Mobile Web
Mobile Web
72%
iOS
iOS
28%
Android
Android
50%
Phone
Phone
50%
Tablet
Tablet
Audience Demographics
73% male
27% female
Age
18
9%
18-24
10%
25-34
12%
35-44
16%
45-54
19%
55-64
20%
65+
14%
Income
$0k-$50k
33%
$50k-$100k
32%
$100k-$150k
19%
$150k+
16%
Education
No College
25%
College
48%
Grad School
27%
Reviews
Online Marketing Manager
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on
Kiplinger,
they have a Rate Card Cost and Pricing Models of
CPM
with ad inventory in countries such as United States, Canada, United Kingdom, India, Japan, Puerto Rico.
Great at targeting and inventory is accessible in programmatic ad exchanges.
Will use them again whenever I am looking for a Managed Service and Self-Service solution of
Mobile App Publisher, Web Publisher.
Online Marketing Manager
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on
Kiplinger,
they have a Rate Card Cost and Pricing Models of
CPM
with ad inventory in countries such as United States, Canada, United Kingdom, India, Japan, Puerto Rico.
Great at targeting and inventory is accessible in programmatic ad exchanges.
Will use them again whenever I am looking for a Managed Service and Self-Service solution of
Mobile App Publisher, Web Publisher.
Online Marketing Manager
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on
Kiplinger,
they have a Rate Card Cost and Pricing Models of
CPM
with ad inventory in countries such as United States, Canada, United Kingdom, India, Japan, Puerto Rico.
Great at targeting and inventory is accessible in programmatic ad exchanges.
Will use them again whenever I am looking for a Managed Service and Self-Service solution of
Mobile App Publisher, Web Publisher.
Creatives
Native Advertising - print, Web and mobile
Sponsor Post - Custom Editorial
Sponsor Post - Advertisement
Dedicated messages - Co-branded with Kiplinger
Dedicated messages - Exclusive Branding
Kiplinger advertising reaches 4.17M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Japan, Puerto Rico. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.
Advertising on Kiplinger will allow you to reach consumers in industries or verticals such as Financial Services; you can target them with parameters such as: Categories: Investing, Retirement, Business, Spending, Banking & Saving, Credit, Taxes, Home/Real Estate, Insurance, College, Cars..
They have 25 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Kiplinger inventory partners include: google.com, aps.amazon.com, indexexchange.com, openx.com, appnexus.com, districtm.io, rhythmone.com.
Advertising on Kiplinger will allow you to reach consumers in industries or verticals such as Financial Services; you can target them with parameters such as: Categories: Investing, Retirement, Business, Spending, Banking & Saving, Credit, Taxes, Home/Real Estate, Insurance, College, Cars..
They have 25 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Kiplinger inventory partners include: google.com, aps.amazon.com, indexexchange.com, openx.com, appnexus.com, districtm.io, rhythmone.com.