KLTV-Advertising-Reviews-Pricing

KLTV is another Raycom station that dominates a growing market. Covering a huge geographic area of East Texas, KLTV has over a half-century history of service to the community and local news coverage. As the 111th television market, Tyler serves as the largest retail hub between Dallas and Shreveport, Louisiana. The market is the manufacturing and health care center of East Texas and home to the University of Texas at Tyler.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Channel 7 News, Weather & Sports for East Texas - Tyler, Longview, Jacksonville, Texas | ETX News
  • Key Differentiator
    Online Media Kit Online advertising file and format specifications. The specifications below follow the IAB guidelines for all similar ad sizes. Ad Creative Dimensions Max File Size Recommended Max Animation Length File Formats In-page Ad Creative Sizes 120x240 Mini-Skyscraper 30k :15 - 3 loops GIF, JPG, SWF 300x150 Spotlight 35k :15 - 3 loops GIF, JPG, SWF 180x150 Story Rectangle 35k :15 - 3 loops GIF, JPG, SWF 300x250 Island 45k :15 - 3 loops GIF, JPG, SWF 468x60 Banner 55k :15 - 3 loops GIF, JPG, SWF 728x90 Leaderboard 75k :15 - 3 loops GIF, JPG, SWF 980x30/300 Expanding Pencil* 40k/80k :15 - 3 loops SWF Mobile Ad Creative Sizes 320x50 Banner 30k :15 - 3 loops GIF, JPG 300x250 Carousel 45k :15 - 3 loops GIF, JPG 160x600 Skyscraper (Tablet only) 75k :15 - 3 loops GIF, JPG Flash Ad Requirements Versions - up through Flash 10 Click Tracking For Flash creative to click through properly in our ad serving system, clients must insert the "clickTAG" variable into the .fla file so that performance can be properly tracked. Targets for clickthrough must be set to _blank to open in a new window. More information about clickTag can be found on Adobe's website: http://help.adobe.com/en_US/flash/cs/using/WSd60f23110762d6b883b18f10cb1fe1af6-7b29a.html Example code: (please note preferred structure of clickTAG with case of letters as indicated) For ActionScript 2: on (release) { if (clickTAG.substr(0,5) == "http:") { getURL(_level0.clickTAG, "_blank"); } } Additional Flash file items: Backup jpg/gif should be submitted Frame rate best at 18fps or higher Expandable Banners (User-initiated) Expandable Banners can be accepted for the following ad unit dimensions (300x250 and 728x90). Must use Approved 3rd party rich media vendor (see below) Ad code creative must reference our iframe breakout file Method of expansion and un-expansion must be on click Required method of expansion is onclick - click to open/expand Pencil Expand/Close Buttons must be labeled in no smaller than 10px font in contrasting color Pencil Expand/Close Buttons must be included in the creative Pencil Expand Button location must be right side of collapsed creative Pencil Close Button location must be lower right corner of expanding creative Maximum Expansion: 728x90 expands to 728x300 (expands down only); Polite file load - 80k 300x250 expands to 500x500 (expands left and down only); Polite file load - 80k Approved Third Party Rich Media Vendors (Third Party Servers): Atlas Doubleclick Eyeblaster Eyewonder Pointroll Other Ad Creative Guidelines Animation/Looping should be limited to a maximum of 3 with each loop not exceeding 15 seconds Ads may not contain persistent rapid/strobing animation Creative on a white background must contain a 1 px black border All rich media must be submitted 72 hours prior to campaign start to allow for testing Frequency Capping Video: 1 per 5 minute frequency cap on video pre-roll inventory *Expanding 980x30 Pencil Ads: 1 per 12 hour frequency cap Digital Video Assets for Pre-roll Provided in the following preferred format Video - H.264 codec / 640x360 (16:9) or 480x360 (4:3) / 600 kbps minimum Audio - AAC / 48khz stereo
  • Owned / Operated Properties
    kltv.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 47736 Global Rank
  • 8281
    United States
  • 1.27M Estimated Visits
Traffic Sources
  • Direct
    56.82%
  • Social
    19.05%
  • Search
    17.71%
  • Referrals
    3.92%
  • Mail
    2.47%
  • Display
    0.02%
Geography Breakdown
  • United States
    94.73%
  • Canada
    1.54%
  • Viet Nam
    0.41%
  • United Kingdom
    0.33%
  • Greece
    0.27%
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Network Data
Country Breakdown
  • United States
Desktop Display
  • 112k display total monthly uniques
  • 12M display total monthly impressions
Reviews
Online Marketing Manager
May 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on KLTV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Viet Nam, United Kingdom, Greece. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on KLTV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Viet Nam, United Kingdom, Greece. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on KLTV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Viet Nam, United Kingdom, Greece. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
KLTV advertising reaches 1.27M visitors across desktop and mobile web, in countries such as United States, Canada, Viet Nam, United Kingdom, Greece. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on KLTV will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, KLTV inventory partners include: lijit.com, sovrn.com, spotx.tv, spotxchange.com, rhythmone.com, outbrain.com, openx.com, google.com, indexexchange.com, aolcloud.net, adtech.com, contextweb.com, appnexus.com, rubiconproject.com, pubmatic.com, undertone.com, media.net, aol.com, yieldmo.com, valueclickmedia.com, springserve.com, sonobi.com, criteo.net, bidfluence.com, anthemx.tv, smartadserver.com, lkqd.net, lkqd.com, advertising.com, freewheel.tv, coxmt.com, nativo.com, smaato.com, t.brand-server.com.