About

On December 21, 1953, KOMU 8 broadcast its signal for the first time. The station is a full-powered NBC affiliate operating as an independent commercial property. As such, KOMU 8 is the only major network affiliate in the United States that acts as a university-owned commercial television station utilizing its newsroom as a working lab for students. Recognized throughout the broadcast industry as the premiere training ground for television journalists, KOMU 8's newsroom creates a real-life lab experience for students attending The University of Missouri prestigious School of Journalism.
Students have always been a part of the KOMU 8 experience. The station went on the air as an experiment of sorts, the brainchild of journalism professor Edward C. Lambert. Students served as interns in the early years, but in 1970, that all changed. Students began to fill the roles of reporters, writers, producers, and photographers for all the station's newscasts. Those students have gone on to work at the network level, in every state, and around the world.
The station is located on Highway 63 just south of Columbia. Our antenna rises 774 feet above the ground sending out a digital signal of 13,600 watts. More than 150 thousand families live in KOMU 8's coverage area. KOMU 8 generates all its revenue from advertising with no state funding, and reinvests all surplus cash in continuous development of its educational mission.
While KOMU 8 strives to bring the best education to its students, the news station also works to bring Mid-Missouri the best news coverage and has received numerous awards for its on air news coverage.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Columbia, Jefferson City, Mid-Missouri - News, Weather, Sports
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Sports
  • Key Differentiator
    Research [has] found that online advertising's share in the media mix can have a significant increase in the effectiveness of an overall advertising campaign. —Advertising Research Foundation, et al Explore the wide range of advertising and partnership opportunities available on KOMU.com, from leaderboard, tile, and tower ads to pre-roll videos that promote you and your message. Let the KOMU 8 sales team and production department create a multi-platform campaign that can help your business reach a larger audience and reach that audience more often during the day.
Site Traffic
  • 121526 Global Rank
  • 22452
    United States
  • 600 K Estimated Visits
Traffic Sources
  • Direct
    58.79%
  • Search
    29.52%
  • Social
    8.18%
  • Referrals
    3.39%
  • Mail
    0.12%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 109,082
2,490
United States Rank 19,907
3,266
United States Page Views 98.0%
1.6%
Top Countries
Top Search Keywords
  • College and Educational
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 Downloads
  • 10 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.komu.ott
  • App Support: https://www.komu.com/
  • Genre: news_and_magazines
  • Bundle ID: com.komu.ott
  • App Size: 13.9 M
  • Release Date: October 20th, 2020
  • Update Date: October 20th, 2020

Description:

KOMU 8 News, Coverage You Can Count On is now available on demand. Get the latest breaking news, weather and sports from KOMU 8 News. Watch video and get your exclusive LIVE Doppler 8 First Alert Forecast 24/7.

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific features. Crashes and exceptions. In-app purchases and transactions. And many other useful metrics... The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Gson
Gson is a Java library that can be used to convert Java Objects into their JSON representation. It can also be used to convert a JSON string to an equivalent Java object. Gson can work with arbitrary Java objects including pre-existing objects that you do not have source-code of.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    96.85%
  • Direct
    3.15%
Ads Seen Recently
1,014
Longest Running Ad
KOMU 8 And DIRECTV
Device
Desktop
Dimensions
other
KOMU 8 And DIRECTV
Device
Mobile
Dimensions
320x50
KOMU 8 And DIRECTV
Device
Mobile
Dimensions
320x50
KOMU 8 And DIRECTV
Device
Mobile
Dimensions
320x50
KOMU 8 And DIRECTV
Device
Mobile
Dimensions
320x50
KOMU 8 And DIRECTV
Device
Mobile
Dimensions
320x50
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
lkqd.net
reseller
593
59c49fa9598a0117
indexexchange.com
direct
190549
contextweb.com
reseller
561340
89ff185a4c4e857c
appnexus.com
reseller
9733
google.com
reseller
pub-1929615694373103
f08c47fec0942fa0
rubiconproject.com
reseller
19564
0bfd66d529a55807
openx.com
reseller
539496816
6a698e2ec38604c6
spotx.tv
reseller
136839
7842df1d2fe2db34
spotxchange.com
reseller
136839
7842df1d2fe2db34
telaria.com
reseller
cd009
1a4e959a1b50034a
tremorhub.com
reseller
cd009
1a4e959a1b50034a
KOMU 8 And DIRECTV advertising reaches 600k visitors across desktop and mobile web, in countries such as United States, Canada, Mexico, India, Hungary, Germany, United Kingdom. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on KOMU 8 And DIRECTV will allow you to reach consumers in industries or verticals such as Entertainment, Sports.

They are headquartered at Columbia, MO, United States, and have 11 advertising & marketing contacts listed on Kochava. According to their Ads.txt, KOMU 8 And DIRECTV inventory partners include: lkqd.net, indexexchange.com, contextweb.com, appnexus.com, google.com, rubiconproject.com, openx.com, spotx.tv, spotxchange.com, telaria.com, tremorhub.com, connatix.com, yahoo.com, mgid.com, vidazoo.com, pubmatic.com, districtm.io, groundtruth.com, smartadserver.com, rtbhouse.com, rhythmone.com, improvedigital.com, coxmt.com, synacor.com, emxdgt.com, 33across.com, bidtellect.com, gumgum.com, engagebdr.com, undertone.com, lijit.com, sovrn.com, cosmoshq.com, aniview.com, beachfront.com, advertising.com, valo.ai, freewheel.tv, adtech.com, aps.amazon.com, advangelists.com, insticator.com, taboola.com, teads.tv, outbrain.com, ssp.ynxs.io, aralego.com, ucfunnel.com, springserve.com, sonobi.com, loopme.com, e-planning.net, conversantmedia.com, admanmedia.com, aol.com, vhbx.co, altitude-arena.com, smartyads.com, audience.media, yieldnexus.com, lkqd.com, brightcom.com, bizzclick.com, video.unrulymedia.com, infolinks.com, vindicosuite.com, ad-generation.jp, smaato.com, nativo.com, adxoo.com, onetag.com, somoaudience.com, mobileadtrading.com, fyber.com.

KOMU 8 And DIRECTV works with Advertising technology companies such as Connexity, Evidon, PointRoll, Zedo, Atlas, DoubleClick.Net, Google Adsense, Openads/OpenX, Advertising.com, AppNexus, Collective Media, Integral Ad Science, The Trade Desk, Adconion, SpotXchange, DoubleVerify, IponWeb BidSwitch, Turn, Smart Adserver, AdZerk, Q1Media, Google Remarketing, Facebook Custom Audiences, DoubleClick Bid Manager, Rubicon Project, Pubmatic, 33 Across Direct, AOL Direct, Amazon Direct, AppNexus Direct, ucfunnel Direct, Beachfront Direct, Brightcom Direct, Connatix Direct, Converstand Media Direct, DistrictM Direct, E-Planning Direct, ORC International Direct, Google Direct, GumGum Direct, Improve Digital Direct, IndexExchange Direct, Infolinks Direct, Insticator Direct, Lijit Direct, MGID Direct, OpenX Direct, Outbrain Direct, PubMatic Direct, RhythmOne Direct, RTB House Direct, RubiconProject Direct, SmartAdServer Direct, Sonobi Direct, Sovrn Direct, SpringServe Direct, Synacor Direct, Taboola Direct, Undertone Direct, Yahoo Direct, 33 Across Reseller, AdMan Reseller, AOL Reseller, AppNexus Reseller, ucfunnel Reseller, Beachfront Reseller, Brightcom Reseller, ContextWeb Reseller, Converstand Media Reseller, Comet Cox Media Reseller, DistrictM Reseller, ORC International Reseller, FreeWheel Reseller, Fyber Reseller, Google Reseller, GroundTruth Reseller, GumGum Reseller, Improve Digital Reseller, IndexExchange Reseller, Lijit Reseller, LKQD Reseller, LoopMe Reseller, Mobile Ad Trading Reseller, Nativo Reseller, OneTag Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, SmartAdServer Reseller, Somoaudience Reseller, Sonobi Reseller, Sovrn Reseller, SpotXChange Reseller, SpringServe Reseller, Synacor Reseller, Taboola Reseller, Teads Reseller, Telaria Reseller, Tremor Video Reseller, Undertone Reseller, Vidazoo Reseller, Yahoo Reseller, Ads.txt, Taboola, Google Publisher Tag, ContextWeb Direct, Smaato Reseller, FreeWheel Direct, Vhbx Direct, Genesis Media Reseller, Aniview Reseller, SmartyAds Reseller, Google AdSense Integrator, Neustar AdAdvisor, Amazon Ad System, Amazon Transparent Ad Marketplace, SpotXChange Direct, Amazon Reseller, Bidtellect Reseller, Outbrain Reseller, Amazon Associates, FLoC, 152 Media Direct, OneTag Direct, ShareThrough Direct, Triple Lift Direct, App-Ads.txt, Admixer Direct, adtelligent Direct, LKQD Direct, Media.net Direct, Revcontent Direct, saambaa Direct, Smaato Direct, The MediaGrid Direct, TargetSpot Direct, Triton Digital Direct, Beeswax, Index Exchange, EMX, Roku, Tribal Fusion, AcuityAds, Improve Digital, PLAYGROUND XYZ, IntentIQ, ContextWeb, Outbrain, AdGear, AdKernel, DynAdmic, Sonobi, Google Adsense Asynchronous, Google Inteactive Media Ads, Infolinks, Criteo, Engage BDR, Sharethrough, MaxPoint Interactive, Tapad, Rocket Fuel, GumGum, StackAdapt, Burst Media, Adelphic, SiteScout, Technorati Media, Simpli.fi, Yahoo Ad Sync, Yieldmo Reseller, ShareThrough Reseller, Aggregate Knowledge, Clickagy, SmartyAds Direct, WideOrbit Direct, Media.net Reseller, The MediaGrid Reseller, Triple Lift Reseller, AdYouLike Reseller, ID5, Bidtellect, OnAudience, BidSwitch.