KOMU-8-And-DIRECTV-Advertising-Reviews-Pricing

On December 21, 1953, KOMU 8 broadcast its signal for the first time. The station is a full-powered NBC affiliate operating as an independent commercial property. As such, KOMU 8 is the only major network affiliate in the United States that acts as a university-owned commercial television station utilizing its newsroom as a working lab for students. Recognized throughout the broadcast industry as the premiere training ground for television journalists, KOMU 8's newsroom creates a real-life lab experience for students attending The University of Missouri prestigious School of Journalism.
Students have always been a part of the KOMU 8 experience. The station went on the air as an experiment of sorts, the brainchild of journalism professor Edward C. Lambert. Students served as interns in the early years, but in 1970, that all changed. Students began to fill the roles of reporters, writers, producers, and photographers for all the station's newscasts. Those students have gone on to work at the network level, in every state, and around the world.
The station is located on Highway 63 just south of Columbia. Our antenna rises 774 feet above the ground sending out a digital signal of 13,600 watts. More than 150 thousand families live in KOMU 8's coverage area. KOMU 8 generates all its revenue from advertising with no state funding, and reinvests all surplus cash in continuous development of its educational mission.
While KOMU 8 strives to bring the best education to its students, the news station also works to bring Mid-Missouri the best news coverage and has received numerous awards for its on air news coverage.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Columbia, Jefferson City, Mid-Missouri - News, Weather, Sports
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Sports
  • Key Differentiator
    Research [has] found that online advertising's share in the media mix can have a significant increase in the effectiveness of an overall advertising campaign. —Advertising Research Foundation, et al Explore the wide range of advertising and partnership opportunities available on KOMU.com, from leaderboard, tile, and tower ads to pre-roll videos that promote you and your message. Let the KOMU 8 sales team and production department create a multi-platform campaign that can help your business reach a larger audience and reach that audience more often during the day.
  • Owned / Operated Properties
    komu.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Tom Dugan
General Sales Manager
(573) 884-2381
Andrea Kaiser
Account Executive
Chris Scott
National Sales Manager
Site Traffic
  • 103056 Global Rank
  • 18961
    United States
  • 799k Estimated Visits
Traffic Sources
  • Direct
    56.44%
  • Search
    27.59%
  • Social
    11.29%
  • Referrals
    2.79%
  • Mail
    1.89%
  • Display
    0.00%
Geography Breakdown
  • United States
    98.87%
  • Canada
    0.35%
  • China
    0.15%
  • United Kingdom
    0.15%
  • Netherlands
    0.12%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • Germany
  • India
  • United States
  • United Kingdom
Email / Social Data
  • 62k
    Facebook fans
  • 46.5k
    Twitter followers
  • 500
    Instagram followers
Desktop Display
  • 95.2k display total monthly uniques
  • 759k display total monthly impressions
Mobile Display
  • 140k mobile total monthly uniques
  • 758k mobile monthly overall impressions
44%
iOS
56%
Android
Audience Demographics
48% male
52% female
Age
18
15%
18-24
10%
25-34
15%
35-44
20%
45-54
20%
55-64
15%
65+
5%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
15%
$150k+
5%
Education
No College
40%
College
45%
Grad School
15%
Reviews
Online Marketing Manager
Apr 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on KOMU 8 And DIRECTV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, China, United Kingdom, Netherlands, Germany, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on KOMU 8 And DIRECTV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, China, United Kingdom, Netherlands, Germany, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on KOMU 8 And DIRECTV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, China, United Kingdom, Netherlands, Germany, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
KOMU 8 And DIRECTV advertising reaches 799k visitors across desktop and mobile web, in countries such as United States, Canada, China, United Kingdom, Netherlands, Germany, India. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on KOMU 8 And DIRECTV will allow you to reach consumers in industries or verticals such as Entertainment, Sports.

They have 12 advertising & marketing contacts listed on Thalamus.