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1 Leader Publications Contact
Leader Publications
Publisher: Leader: Once a week but never weakly Jefferson County news
Desktop Display

Leader Publications, Jefferson County’s only weekly newspaper company, was founded in 1994 in Festus, Mo.

It publishes three community weekly newspapers with a combined circulation of more than 80,000.

The Jefferson County Leader is distributed by direct mail to homes in the Missouri communities of Barnhart, Pevely, Herculaneum, Crystal City, Festus, Hillsboro and De Soto.

The Arnold-Imperial Leader is delivered to homes in Arnold and Imperial ZIP codes.

The West Side Leader, serves readers and advertisers in High Ridge, House Springs, Cedar Hill, Dittmer, Grubville, Fenton (Jefferson County side) and Morse Mill.

The company also publishes Grand Times, a magazine for senior readers which is inserted in all three Leaders three times per year, and numerous special sections that promote community events.

That commitment to news has brought the company dozens of editorial awards

It also has earned the company a loyal and large roster of advertisers, ranging from local merchants to nationwide retailers.

In 2011, Leader Publications jumped into the digital age with www.myleaderpaper.com. The newspaper's online product now has an average of about 150,000 pageviews monthly and includes banner ads, online classified ads, breaking news and features unique to the website.

Leader Publications also keeps in touch with readers and advertisers through social media. Visit the Leader's Facebook page by clicking here. Follow the Leader on Twitter @myleaderpaper.

The company sponsors events at major festivals and hosts popular events of its own such as its annual Wedding Fair and three Senior Expos each year.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Leader: Once a week but never weakly Jefferson County news
  • Key Differentiator
    It publishes three community weekly newspapers with a combined circulation of more than 80,000. The first edition of the Jefferson County Leader came off the presses on Aug. 25, 1994. It was distributed free by direct mail to every home in the Missouri communities of Barnhart, Pevely, Herculaneum, Crystal City, Festus, Hillsboro and De Soto, as it still is today. The Arnold-Imperial Leader, which served those two ZIP codes, began publishing on Aug. 24, 1995.
  • Owned / Operated Properties
    myleaderpaper.com
Site Traffic
  • 438452 Global Rank
  • 98670
    United States
  • 156k Estimated Visits
Traffic Sources
  • Direct
    56.49%
  • Search
    26.12%
  • Social
    10.89%
  • Referrals
    4.13%
  • Mail
    2.39%
  • Display
    0.00%
Geography Breakdown
  • United States
    96.36%
  • Japan
    1.80%
  • Viet Nam
    0.77%
  • Australia
    0.53%
  • India
    0.48%
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