Leader-Publications-Advertising-Reviews-Pricing

Leader Publications, Jefferson County’s only weekly newspaper company, was founded in 1994 in Festus, Mo.

It publishes three community weekly newspapers with a combined circulation of more than 80,000.

The Jefferson County Leader is distributed by direct mail to homes in the Missouri communities of Barnhart, Pevely, Herculaneum, Crystal City, Festus, Hillsboro and De Soto.

The Arnold-Imperial Leader is delivered to homes in Arnold and Imperial ZIP codes.

The West Side Leader, serves readers and advertisers in High Ridge, House Springs, Cedar Hill, Dittmer, Grubville, Fenton (Jefferson County side) and Morse Mill.

The company also publishes Grand Times, a magazine for senior readers which is inserted in all three Leaders three times per year, and numerous special sections that promote community events.

That commitment to news has brought the company dozens of editorial awards

It also has earned the company a loyal and large roster of advertisers, ranging from local merchants to nationwide retailers.

In 2011, Leader Publications jumped into the digital age with www.myleaderpaper.com. The newspaper's online product now has an average of about 150,000 pageviews monthly and includes banner ads, online classified ads, breaking news and features unique to the website.

Leader Publications also keeps in touch with readers and advertisers through social media. Visit the Leader's Facebook page by clicking here. Follow the Leader on Twitter @myleaderpaper.

The company sponsors events at major festivals and hosts popular events of its own such as its annual Wedding Fair and three Senior Expos each year.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Leader: Once a week but never weakly Jefferson County news
  • Key Differentiator
    It publishes three community weekly newspapers with a combined circulation of more than 80,000. The first edition of the Jefferson County Leader came off the presses on Aug. 25, 1994. It was distributed free by direct mail to every home in the Missouri communities of Barnhart, Pevely, Herculaneum, Crystal City, Festus, Hillsboro and De Soto, as it still is today. The Arnold-Imperial Leader, which served those two ZIP codes, began publishing on Aug. 24, 1995.
  • Owned / Operated Properties
    myleaderpaper.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 319148 Global Rank
  • 66757
    United States
  • 201k Estimated Visits
Traffic Sources
  • Direct
    52.44%
  • Search
    29.00%
  • Social
    13.59%
  • Referrals
    4.97%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    97.26%
  • Brazil
    0.93%
  • Canada
    0.83%
  • Viet Nam
    0.65%
  • Romania
    0.28%
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Reviews
Online Marketing Manager
Apr 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Leader Publications, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Viet Nam, Romania. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Leader Publications, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Viet Nam, Romania. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Leader Publications, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Viet Nam, Romania. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Leader Publications advertising reaches 201k visitors across desktop and mobile web, in countries such as United States, Canada, Viet Nam, Romania. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Leader Publications will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Leader Publications inventory partners include: openx.com, media.net, gumgum, google.com, fyber.com, criteo.com, taboola.com, spotxchange.com, contextweb.com, bidtellect.com, appnexus.com, adtech.com, spotx.tv, smaato.com, pubmatic.com, sovrn.com, direct, lijit.com, 211941, fafdf38b16bf6b2b, brealtime, indexexchange.com, districtm, reseller, 33across.com, rubiconproject.com, 16414, aolcloud.net, lkqd.net, lkqd.com, amazon.com, advertising.com, sekindo, tremorhub.com, sekindo.com, beachfront.com, coxmt.com, getintent.com, switchconcepts.com, thetradedesk.com, crimtan.com, quantcast.com, rhythmone.com, ssphwy.com, emxdgt.com, nativeads.com, theagency.com, gumgum.com, altitude-arena.com, revcontent.com, synacor.com, districtm.io, aol.com, amazon-adsystem.com, outbrain.com, connatix.com.