About

Leader Publications, Jefferson County’s only weekly newspaper company, was founded in 1994 in Festus, Mo.

It publishes three community weekly newspapers with a combined circulation of more than 80,000.

The Jefferson County Leader is distributed by direct mail to homes in the Missouri communities of Barnhart, Pevely, Herculaneum, Crystal City, Festus, Hillsboro and De Soto.

The Arnold-Imperial Leader is delivered to homes in Arnold and Imperial ZIP codes.

The West Side Leader, serves readers and advertisers in High Ridge, House Springs, Cedar Hill, Dittmer, Grubville, Fenton (Jefferson County side) and Morse Mill.

The company also publishes Grand Times, a magazine for senior readers which is inserted in all three Leaders three times per year, and numerous special sections that promote community events.

That commitment to news has brought the company dozens of editorial awards

It also has earned the company a loyal and large roster of advertisers, ranging from local merchants to nationwide retailers.

In 2011, Leader Publications jumped into the digital age with www.myleaderpaper.com. The newspaper's online product now has an average of about 150,000 pageviews monthly and includes banner ads, online classified ads, breaking news and features unique to the website.

Leader Publications also keeps in touch with readers and advertisers through social media. Visit the Leader's Facebook page by clicking here. Follow the Leader on Twitter @myleaderpaper.

The company sponsors events at major festivals and hosts popular events of its own such as its annual Wedding Fair and three Senior Expos each year.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Leader: Once a week but never weakly Jefferson County news
  • Key Differentiator
    It publishes three community weekly newspapers with a combined circulation of more than 80,000. The first edition of the Jefferson County Leader came off the presses on Aug. 25, 1994. It was distributed free by direct mail to every home in the Missouri communities of Barnhart, Pevely, Herculaneum, Crystal City, Festus, Hillsboro and De Soto, as it still is today. The Arnold-Imperial Leader, which served those two ZIP codes, began publishing on Aug. 24, 1995.
Site Traffic
  • 353600 Global Rank
  • 66215
    United States
  • 184 K Estimated Visits
Traffic Sources
  • Direct
    54.65%
  • Search
    32.32%
  • Social
    11.09%
  • Mail
    1.20%
  • Referrals
    0.74%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 394,575
15,313
United States Rank 86,924
10,405
United States Page Views 96.9%
3.1%
Top Countries
Top Search Keywords
  • Transportation and Logistics
  • Trucking
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Leader Publications
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
fyber.com
reseller
1a12a7e3f84fe560ccf95a3a73043abb
fyber.com
reseller
ad9de41d28d494354b23133f26f83122
rubiconproject.com
reseller
16698
0bfd66d529a55807
tremorhub.com
reseller
z87wm
1a4e959a1b50034a
openx.com
reseller
539154393
contextweb.com
reseller
560382
indexexchange.com
reseller
183756
appnexus.com
reseller
3364
pubmatic.com
reseller
156307
5d62403b186f2ace
advertising.com
reseller
3531
advertising.com
reseller
8603
Leader Publications advertising reaches 184k visitors across desktop and mobile web, in countries such as United States, India, Canada, Greece. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Leader Publications will allow you to reach consumers in industries or verticals such as .

They are headquartered at Festus, MO, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Leader Publications inventory partners include: fyber.com, rubiconproject.com, tremorhub.com, openx.com, contextweb.com, indexexchange.com, appnexus.com, pubmatic.com, advertising.com, spotxchange.com, spotx.tv, yahoo.com, onetag.com, aol.com, bizzclick.com, video.unrulymedia.com, google.com, rhythmone.com, freewheel.tv, ad-generation.jp, smaato.com, gumgum.com, districtm.io, lijit.com, sovrn.com, improvedigital.com, emxdgt.com, adingo.jp, smartadserver.com, amxrtb.com, mediago.io, ssp.ynxs.io, adiiix.com, aralego.com, ucfunnel.com, bidtellect.com, triplelift.com, admanmedia.com, axonix.com, e-planning.net, conversantmedia.com, aps.amazon.com, 33across.com, insticator.com, undertone.com, synacor.com, revcontent.com, adtech.com, taboola.com, lkqd.com, lkqd.net, brightcom.com, sonobi.com, smartyads.com, lbdp.us, springserve.com, onepath.ai, turf.digital, sabio.us, quantcast.com, omnijay.com, groundtruth.com, loopme.com, outbrain.com, beachfront.com, adyoulike.com, admixer.net, zedo.com, nativo.com, liveintent.com, aerserv.com, advangelists.com, anyclip.com, nobid.io, ace, anyclip-media.com, mediabong.com, across.com, 33, criteo.com, trustx.org, vindicosuite.com, infolinks.com, coxmt.com, engagebdr.com, cosmoshq.com, aniview.com, valo.ai, somoaudience.com, mobileadtrading.com, rtbhouse.com, mgid.com, vidazoo.com, teads.tv, exponential.com, adform.com, telaria.com, connatix.com, wowyow.com, tribalfusion.com, supply.colossusssp.com.

Leader Publications works with Advertising technology companies such as eXelate, DoubleClick.Net, Brilig, AppNexus, The Trade Desk, Turn, SiteScout, Rocket Fuel, Index Exchange, Videology, Advertising.com, Eq Ads, Zedo, Media Innovation Group, Optimax Media Delivery, Connexity, Google Adsense, MyBuys, Centro, Facebook Exchange FBX, Adify, Openads/OpenX, X Plus One, Pubmatic, Rubicon Project, Yield Manager, Upfront Digital Media, Accuen, AOL-Time Warner Online Advertising, BlueKai, DemDex, LiveRail, Integral Ad Science, AdKeeper, RadiumOne, Brandscreen, AdPredictive, AdGear, Datonics, Resonate Insights, Simpli.fi, Atlas, PulsePoint, 161Media, IponWeb BidSwitch, Yahoo Small Business, Twitter Ads, Specific Media, Switch Ads, Burst Media, Improve Digital, Experian, Flashtalking, AudienceScience, Choice Stream, AppNexus Segment Pixel, AcuityAds, VINDICO, Conversant, Commission Junction, eyeReturn, Ohana, MyBuys MyAds, DoubleClick Bid Manager, GumGum, BlueKai DMP, Magnetic, Google Publisher Tag, Kauli, StickyAds TV, Geniee, Semasio, Sonobi, adingo, Smartclip, Teads, Polymorph, Crosswise, Jumptap, AdMeta, LocalYokelMedia, AdRoll, Monarch Ads, Yashi, RhythmOne, Sojern, Eyeota, RealVu, Link Share, HookLogic, Adhigh, Taboola, Pubsquared, Eye View Digital, Arrivalist, Adobe Audience Manager Sync, Yahoo Ad Sync, Media.net, Google Adsense Asynchronous, GetIntent, AdBlade Embed, Adblade, Celtra, Narrative, Adbrain, Beeswax, Prebid, Monumetric, Smaato Direct, Fyber Reseller, Google Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Sovrn Reseller, Tremor Video Reseller, Taboola Reseller, Google Reseller, RubiconProject Reseller, GumGum Reseller, GumGum Direct, AOL Reseller, Lijit Reseller, Outbrain Direct, Synacor Reseller, 33 Across Reseller, Smaato Reseller, Sekindo Reseller, Triple Lift Direct, DistrictM, ContextWeb, Amazon Ad System, Amazon Associates, Dstillery, Tapad, RUN Ads, Drawbridge, Tribal Fusion, Criteo Reseller, Sovrn Direct, Lijit Direct, OpenX Direct, ORC International Reseller, DistrictM Direct, Connatix Direct, ContextWeb Direct, AOL Direct, 33 Across Direct, LKQD Reseller, Amazon Reseller, Sonobi Direct, SmartAdServer Reseller, RhythmOne Direct, RhythmOne Reseller, Comet Cox Media Direct, AppNexus Direct, Amazon Direct, Outbrain Reseller, FreeWheel Reseller, Videology Group Reseller, Sekindo Direct, Beachfront Direct, IndexExchange Reseller, IndexExchange Direct, Criteo, DistrictM Reseller, Synacor Direct, SpringServe Reseller, Beachfront Reseller, Converstand Media Reseller, BrightRoll Reseller, Comet Cox Media Reseller, SkimLinks, Admedo, JustPremium, Evidon, Avocet, SpotXchange, CogoCast, Bizo, Tru Optik, Parrable, Clickagy, Undertone, Perfect Audience, YuMe, iSpot.tv, Adap.TV, Digilant, Spongecell, BidTheatre, Adswizz, Performance Horizon, Sekindo, Marchex, Instinctive Ads, Weborama, Nudge, StackAdapt, adlucent, Nativo, Swoop, BDEX, Engage BDR, VideoAmp, Adition, Visible Measures, YieldBot Reseller, AdKernel, Criteo Direct, SpringServe Direct, DoubleVerify, Google AdSense Integrator, adloox, Sonobi Reseller, Bidfluence Direct, Adform Reseller, Converstand Media Direct, ORC International Direct, Yahoo Direct, Exponential Direct, PubMatic Direct, RubiconProject Direct, Smart Adserver, Insticator, Insticator Direct, Brightcom Direct, PilotX Reseller, Rock You Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Bidtellect Reseller, Inneractive Direct, Komoona Reseller, Imonomy Direct, Improve Digital Reseller, Lockerdome Direct, Media.net Direct, RTK Direct, ShareThrough Direct, Next Millenium Direct, Mars Media Group Direct, Vuble Reseller, Fatchilli Direct, EMX, Ad Tech Japan AOL, Undertone Reseller, MicroAd, Yieldmo, TripleLift, Somoaudience Direct, Mobile Ad Trading Direct, ucfunnel Direct, Ad Lightning, Admixer Direct, LKQD Direct, Teads Reseller, MGID Direct, Infolinks, AdTheorent, Nativo Reseller, Infolinks Direct, ClickCertain, bRealtime, Neustar AdAdvisor, Outbrain, Outbrain Sponsored Content, Bidtellect, Intimate Merger, Powerlinks, BidSwitch, Google Inteactive Media Ads, Taboola Sponsored Links, MaxPoint Interactive, Adelphic, Proclivity, Technorati Media, Sharethrough, Native Ads, Mobile Ad Trading, adtelligent, LifeStreet Media, Vuble, SpringServe, Vidible, AdMan Reseller, E-Planning Direct, Improve Digital Direct, RTB House Direct, SmartAdServer Direct, Vidazoo Reseller, Telaria Reseller, Brightcom Reseller, So-net Media, Blis, Freebit Admind, Cinarra, AdTech Studio, Loopme, Appier, Advangelists, Yahoo Reseller, Aniview Reseller, Undertone Direct, GroundTruth Reseller, LoopMe Reseller, TrustX Direct, Tremor Video Direct, AnyClip Direct, AerServ Direct, LiveIntent Direct, Nativo Direct, Zedo Direct, AdMan Direct, Admixer Reseller, AdYouLike Reseller, FreeWheel Direct, OneTag Reseller, Quantcast Direct, SmartyAds Reseller, SpotXChange Direct, Revcontent Direct, ADTECH, IntentIQ, OnAudience, fluct Direct, Rich Audience Direct, Amazon Transparent Ad Marketplace, Caraytech e-planning, FLoC, 152 Media Direct, OneTag Direct, App-Ads.txt, OneTag, Roku, AudienceRate, PLAYGROUND XYZ, Retargetly, DynAdmic, SpotX, Header Tag by Index Exchange, AMob, Rich Audience, adtelligent Direct, saambaa Direct, The MediaGrid Direct, Adform, Aggregate Knowledge, Federated Media Publishing, Exponential, TargetSpot Direct, Triton Digital Direct, Yieldmo Reseller, ShareThrough Reseller, AdBlock Acceptable Ads, SmartyAds Direct, WideOrbit Direct, Extreme Reach, Genesis Media Reseller, Media.net Reseller, The MediaGrid Reseller, Triple Lift Reseller, ID5.