Light-Reaction-Advertising-Reviews-Pricing

Light Reaction is a programmatic performance advertising business that sells clearly defined consumer outcomes. Part of Xaxis, the world’s largest programmatic media and technology platform, Light Reaction’s mobile-first approach to performance combines scientific insight with the data resources and scale of Xaxis to deliver highly measurable results for global advertisers. Light Reaction is available in 26 markets across North America, Europe, Asia and the Middle East. For more information, visit Light Reaction at www.lightreaction.com.

  • Company Name:
    Light Reaction
  • Parent Company Name:
    Xaxis
  • Headquarters:
    31 Penn Plaza 132 West 31st Street New York, NY 10001 USA
  • Office Locations:
    New York, Miami, Amsterdam, Budapest, Copenhagen, Dubai, Düsseldorf, Lisbon, London, Milan, Moscow, Prague, Stockholm, Warsaw, Zürich, Bangkok, Jakarta, Kuala Lumpur, Seoul, Shanghai, Singapore, and Taipei
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Blackberry
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Social
  • CPA, CPC, CPI, CPM, CPV
  • Ad Network
  • Headline:
    Real Outcomes
  • Industries
    eCommerce, Entertainment, Financial Services, Gaming, Sports, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    Light Reaction is the answer to the twenty-first century marketer’s dilemma. How do we effectively connect audiences with quality media to drive quality outcomes?
  • Owned / Operated Properties
    lightreaction.com
  • Mobile App Install Tracking Partners
    Appsflyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Laura Presicci
Monza and Brianza Area, Italy
Performance Account Manager
Marco Maridati
Milan Area, Italy
Performance Account Manager
Rossana Lavazza
Milan Area, Italy
Performance Account Manager
Site Traffic
  • 14609503 Global Rank
  • 1372836
    Italy
  • 419 Estimated Visits
Traffic Sources
  • Direct
    41.72%
  • Search
    36.84%
  • Referrals
    21.43%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Italy
    24.54%
  • Germany
    22.36%
  • Sweden
    21.43%
  • Serbia
    14.48%
  • Israel
    13.40%
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Network Data
Country Breakdown
  • Russia
  • Singapore
  • Taiwan
  • China
  • Indonesia
Reviews
Online Marketing Manager
Feb 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Light Reaction, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as Italy, Germany, Sweden, Serbia, Israel, Russia, Singapore, Taiwan, China, Indonesia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Feb 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Light Reaction, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as Italy, Germany, Sweden, Serbia, Israel, Russia, Singapore, Taiwan, China, Indonesia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Feb 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Light Reaction, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as Italy, Germany, Sweden, Serbia, Israel, Russia, Singapore, Taiwan, China, Indonesia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
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