About

Lightwave was founded in 2012 by Rana June. After an intense two-year R&D period, we released our first commercial product in early 2014.

We have received hundreds of press mentions in publications such as the Associated Press, Wired, TechCrunch, NPR, ABC News, The Daily Mail, Yahoo News, Fast Company, Huffington Post, PSFK and more.

Lightwave’s Pepsi implementation was considered one of the breakout technologies at the SXSW Interactive festival in 2014.

Specialties
Wearable technology, Data, Art, Interactive Installations

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Desktop Video, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Lightwave Online - Fiber Optic Network, Communications Technology News & Markets
  • Self / Managed Service:
    Managed Service
  • Industries
    Non-Profit, Technology, Telecommunications
  • Key Differentiator
    Influential decision makers in optical communications rely on Lightwave For more than 25 years, Lightwave has delivered trusted technical, application and business insights to senior-level decision makers for optical communications worldwide. Our technically savvy digital magazine, email newsletter, online and event content serves technology vendors, communications carriers and major enterprises with a complete and nuanced picture of the optical communications business environment that other information sources simply don't provide. Lightwave is a valued information source for corporate executives, department heads, project managers, network engineers and others making strategic decisions that are critical to the success of their businesses. Our readers rely on Lightwave to inform their purchasing decisions by a margin of nearly four to one over other fiber-optic communications media. Our longstanding, trusted position in the fiber-optics community makes Lightwave the most effective integrated media partner for delivering your message, creating affinity for your brand and generating qualified sales leads. Lightwave e-zine Frequency: Bi-monthly Audience: 31,000+ subscribers with purchase influence worldwide Content: In-depth technology features, analysis and interviews Advertising options: Display ads, Product Showcase ads, Bellybands, Advertorials Lightwave Direct e-newsletters Frequency: Three times/week Audience: 37,000 opt-in subscribers worldwide Content: Latest industry news and product announcements Sponsorship options: Exclusive sponsorships with Skyscraper banner and Text ad integrated into editorial content Lightwave Online Frequency: 24/7/365 Audience: 154,000 Page Views/ 38,000 Unique Visitors worldwide per month Content: News, Blogs, Products, Webcasts, Podcasts, White Papers, Technology Features, Editorial Guides, Video Advertising & Sponsorship options: Banners, Text Links, Topic Center sponsorships and Lead-Gen sponsorships Lightwave's audience includes influential fiber-optic communications decision makers worldwide: Industry 40% OEM/Manufacturing/Suppliers 22% Carriers/Service Providers 36% End-Users 2% Other Job Function 38% Engineering/Technical Management 28% Corporate/Business Management 32% Engineering/Technical Staff 2% Other Geographic Distribution 56% North America 24% Europe 16% Asia Pacific 4% Middle East/Africa
Site Traffic
  • 534271 Global Rank
  • 192305
    United States
  • 98.6 K Estimated Visits
Traffic Sources
  • Search
    62.50%
  • Direct
    34.45%
  • Referrals
    1.22%
  • Mail
    1.08%
  • Social
    0.75%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 139,331
11,835
Japan Rank 12,555
2
Japan Page Views 80.9%
0.29%
Top Countries
Top Search Keywords
  • D'Youville College
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-7885434858035939
f08c47fec0942fa0
contextweb.com
direct
561468
89ff185a4c4e857
Lightwave advertising reaches 98.6k visitors across desktop and mobile web, in countries such as United States, Taiwan, Germany, United Kingdom, Russia. Pricing models they offer are CPM on channels such as Display, Email, Social, Video, Mobile Advertising on Lightwave will allow you to reach consumers in industries or verticals such as Telecommunications, Technology, Non-Profit.

They are headquartered at Nashua, NH, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Lightwave inventory partners include: google.com, contextweb.com.

Lightwave works with Advertising technology companies such as ContextWeb, Bizo, The Trade Desk, Chango, Neustar AdAdvisor, Accuen, AOL-Time Warner Online Advertising, Media Innovation Group, BlueKai, DemDex, eXelate, X Plus One, Dstillery, DoubleClick.Net, Atlas, Resonate Insights, AppNexus, Turn, PennWell, Open AdStream, Rocket Fuel, Videology, Adap.TV, Facebook Custom Audiences, Flashtalking, Twitter Ads, IponWeb BidSwitch, Facebook Exchange FBX, Rubicon Project, Polar, AppNexus Segment Pixel, Flite, SiteScout, ContextWeb Direct, Google Direct, Ads.txt, Google Publisher Tag, Google AdSense Integrator, Google Adsense, AdRoll, Google Adsense Asynchronous, AdDaptive Intelligence, Google Remarketing, FLoC.