Publisher: Lip-Sticking

Advertising Audience Profile: The Lip-sticking blog encompasses a niche audience of loyal readers: Primarily women - small business owners and solo-preneurs Small % of men interested in learning how to work with and understand the female market Younger women interested in becoming an entrepreneur The Lip-sticking audience demos are gathered from discussions and surveys: Ages range from Gen X & Gen Y world all the way to baby boomers and seniors Entrepreneurs starting small businesses, as well as professionals with years of business experience, and those just thinking about starting a new business Mostly within the U.S. with a small percentage from Canada and Europe Many are high influencers with popular blogs of their own The Lip-sticking blog continues to be one of the top influencing bogs that marketers connect with when releasing new products and services targeted to women. As any marketer knows, the innovators and early adapters of just about any product category are research junkies and the ones most likely to be reading niche blogs. Yvonne has been tapped to help connect, build, and/or utilize blogs and social media more effectively by: Rhonda Shasteen, Former Director of Marketing at Mary Kay Kevin Burke, founder of Marketing to Moms Dawn McWilliams, former Director of Public Relations for the Simon Graduate School of Business Jason Merrihew, Associate Public Relations Manager, American Animal Hospital Association Bruce Peters, WCEOhq Radio.org