About

LIVESTRONG.COM provides the blueprint to simple healthy living.

Our mission is to empower anyone at any age or stage in their fitness journey with the information and tools that will help them to make better choices – even just one small better choice can motivate them and improve their potential to truly thrive.

2018 Webby Award winner for the MyPlate Calorie Counter app

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    LIVESTRONG.COM - Lose Weight & Get Fit with Diet, Nutrition & Fitness Tools | LIVESTRONG.COM
  • Self / Managed Service:
    Managed Service
  • Industries
    Food & Beverage, Health & Beauty
  • Key Differentiator
    We believe achievements start with education and a commitment to small, daily choices. We create content that engages and informs, and we complement it with practical tools to make living healthy an easier and sustainable process.
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Adventive - https://www.adventive.com
Site Traffic
  • 7705 Global Rank
  • 2342
    United States
  • 11.5 M Estimated Visits
Traffic Sources
  • Search
    86.92%
  • Direct
    11.15%
  • Social
    1.05%
  • Referrals
    0.76%
  • Mail
    0.11%
  • Display
    0.01%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 1,799
11
United States Rank 573
83
United States Page Views 63.3%
9.9%
Top Countries
Top Search Keywords
  • Satellite
  • Providers
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 M Downloads
  • 10 SDKs
  • 4.57 Avg. Rating
  • 13.8 K Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.livestrong.tracker
  • App Support: http://www.livestrong.com
  • Genre: health_and_fitness
  • Bundle ID: com.livestrong.tracker
  • App Size: 22.5 M
  • Version: 300002
  • Release Date: May 20th, 2015
  • Update Date: April 19th, 2021

Description:

Tracking calories works! Join the millions who have lost weight with LIVESTRONG.COM’s MyPlate Calorie Tracker — the most user-friendly way to track your calories and stay fit on your Android Phone.
LIVESTRONG.COM makes tracking calories EASY.

- Browse a comprehensive food database with over 2 million items
- Use our handy bar code scanner to find and track food easily
- Create custom foods and meals
- Get a personalized daily calorie goal based on your profile information
- Keep track of your weight and progress over time
- Review detailed data and create custom daily goals for your nutritional intake of protein, fat, carbs, fiber, sugar, sodium & more
- Easily keep track of your water intake
- Get real-time, 24/7 support from members of our motivational community and others on a similar journey
- Set meal-time reminders to keep you on track
- Integrate with Google Fit app to automatically track daily walking, running and biking activity
- Log workouts from our extensive exercise tracking database
- Create custom exercises or enter calories burned – helpful when using exercise equipment or heart-rate monitors
- Sync with the Calorie Tracker via the LIVESTRONG.COM website at http://www.livestrong.com/myplate/
- Get full support for use on Android mobile devices and Android Wear

Why choose MyPlate Calorie Tracker?

* MACRONUTRIENTS MADE SIMPLE *

A daily snapshot of protein, carbs and fat grams and percentages is prominently displayed, making it easy to monitor your macronutrient consumption and manage your desired ratio.

* ROBUST PROGRESS SECTION *

The extensive Progress section includes easy-to-read charts that give you a quick summary of your data including Calories, Weight, Carbs, Protein, Fat and much more. Easily view your progress for the week, or take a deeper dive and view progress over weeks, months and 1 year.

* REAL-TIME COMMUNITY SUPPORT! *

Looking for motivation or advice? Our active community message boards are filled with thousands of members offering each other support and advice, sharing recipes and tips and just sharing a laugh. It’s a great place to connect with like-minded people who share similar health and fitness goals.

* EVEN MORE ON LIVESTRONG.COM *

Check out our FREE companion tool on LIVESTRONG.COM with additional features such as meal plans, workout videos and the latest news and information about healthy eating, exercise ideas and much, much more. And did we mention that’s all FREE??

* UPGRADE TO A LIVESTRONG.COM GOLD MEMBERSHIP *

Choose between three price tiers and periods (1 month for $9.99, 6 months for $29.99 or 1 year for $44.99). The price will be shown in the app before you complete the payment. The subscription automatically renews at the end of every period you choose. Subscriptions are easily managed from the My Apps screen in the Play Store app.

A Gold Membership includes:

- Advanced statistics, including daily averages, trends and more
- Exclusive access to the private Gold Members board in the community
- Our Clean Eating Guide, including 21 recipes and tips for eating clean
- A special Gold member badge in the community
- Priority support from our customer support team

Your subscription will be processed by Google Play using Google payments. View or cancel your subscription at any time via the My Apps screen in the Play Store app. If you cancel your subscription in the middle of a billing period your premium membership will not be removed until the end of the current billing cycle

Firebase
Firebase is a platform developed by Google for creating mobile and web applications
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.05%
  • Standard
    97.66%
  • Direct
    2.30%
Ads Seen Recently
43,720
Longest Running Ad
LIVESTRONG.COM
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Desktop
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other
LIVESTRONG.COM
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Mobile
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other
LIVESTRONG.COM
Device
Mobile
Dimensions
other
LIVESTRONG.COM
Device
Mobile
Dimensions
300x250
LIVESTRONG.COM
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Mobile
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300x250
LIVESTRONG.COM
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Mobile
Dimensions
320x50
LIVESTRONG.COM
Device
Desktop
Dimensions
300x250
LIVESTRONG.COM
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
appnexus.com
reseller
3364
pubmatic.com
reseller
156307
5d62403b186f2ace
advertising.com
reseller
8603
spotxchange.com
reseller
71451
spotx.tv
reseller
71451
taboola.com
direct
2454
c228e6794e811952
loopme.com
reseller
11172
6c8d5f95897a5a3b
conversantmedia.com
reseller
100032
03113cd04947736d
contextweb.com
reseller
560606
89ff185a4c4e857c
rhythmone.com
reseller
1059622079
a670c89d4a324e47
sonobi.com
reseller
263c622435
d1a215d9eb5aee9e
LIVESTRONG.COM advertising reaches 11.5M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, India. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on LIVESTRONG.COM will allow you to reach consumers in industries or verticals such as Health & Beauty, Food & Beverage.

They are headquartered at Santa Monica, CA, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, LIVESTRONG.COM inventory partners include: appnexus.com, pubmatic.com, advertising.com, spotxchange.com, spotx.tv, taboola.com, loopme.com, conversantmedia.com, contextweb.com, rhythmone.com, sonobi.com, altitude-arena.com, smartyads.com, improvedigital.com, audience.media, yieldnexus.com, advangelists.com, districtm.io, emxdgt.com, openx.com, synacor.com, undertone.com, google.com, beachfront.com, springserve.com, rubiconproject.com, gumgum.com, lijit.com, sovrn.com, smaato.com, 33across.com, sharethrough.com, indexexchange.com, video.unrulymedia.com, 1rx.io, adtech.com, tremorhub.com, distroscale.com, smartadserver.com, aol.com, amxrtb.com, aps.amazon.com, amazon-adsystem.com, yieldmo.com, yahoo.com, triplelift.com, lkqd.net, fyber.com, aolcloud.net, media.net, liveintent.com, kargo.com, themediagrid.com, juicenectar.com, outbrain.com, revcontent.com, nobid.io.

LIVESTRONG.COM works with Advertising technology companies such as The Trade Desk, Adconion, Videology, eXelate, Facebook Exchange FBX, ContextWeb, Openads/OpenX, SkimLinks, Burst Media, Index Exchange, AdMeld, Simpli.fi, Improve Digital, RadiumOne, Chango, Google Adsense, BlueKai, Pubmatic, Rocket Fuel, Criteo, Rubicon Project, Tapad, Mediaplex, Conversant, Zedo, AppNexus, Yield Manager, Yahoo Publisher Network, Atlas, Neustar AdAdvisor, Bizo, Evidon, Outbrain, DemDex, DoubleClick.Net, Demand Media Tracker, AudienceScience, Glam Media, Aggregate Knowledge, Google Publisher Tag, Flashtalking, Eyeota, Media Innovation Group, Facebook Custom Audiences, Sharethrough, Header Tag by Index Exchange, Adify, OnAudience, Amazon Direct, AOL Direct, PubMatic Direct, Google Direct, AppNexus Reseller, Ads.txt, RubiconProject Direct, RhythmOne Direct, OpenX Direct, DistrictM Direct, Kargo Direct, AppNexus Direct, Google Reseller, ORC International Direct, Research Now, OpenX Reseller, SpotXChange Reseller, Improve Digital Reseller, IndexExchange Reseller, IndexExchange Direct, Integral Ad Science, Triple Lift Direct, RubiconProject Reseller, Criteo Publisher Marketplace, ContextWeb Direct, Kargo Reseller, BidTheatre, IponWeb BidSwitch, Drawbridge, GetIntent, Adhigh, SiteScout, Adobe Audience Manager Sync, Taboola Direct, AOL Reseller, PubMatic Reseller, ContextWeb Reseller, Tremor Video Reseller, Fyber Reseller, Turn, Amazon Ad System, LKQD Reseller, SmartAdServer Direct, Sovrn Reseller, Yahoo Ad Sync, Sonobi Direct, RhythmOne Reseller, Comet Cox Media Reseller, Google AdSense Integrator, GumGum Direct, 33 Across Reseller, DoubleVerify, Admedo, StackAdapt, LiveIntent Direct, Google Remarketing, Sovrn Direct, Lijit Direct, AerServ Reseller, JUICE Mobile Direct, Media.net Direct, Permutive, Beachfront Direct, GumGum Reseller, DistroScale Direct, SpotXChange Direct, Tremor Video Direct, SpringServe Direct, Beachfront Reseller, Undertone Reseller, Synacor Reseller, ORC International Reseller, DistrictM Reseller, ShareThrough Direct, SmartAdServer Reseller, Sonobi Reseller, Lijit Reseller, Yahoo Direct, Yieldmo Direct, Outbrain Reseller, Amazon Native Shopping Ads, LKQD Direct, Amazon Associates, GumGum, Kargo, Advertising.com, TripleLift, Adelphic, Technorati Media, So-net Media, Freebit Admind, DistrictM, Admixer, Yahoo Small Business, The MediaGrid Direct, 33 Across Direct, Revcontent Direct, Commission Junction, JW Player Tracking, Genesis Media Reseller, Converstand Media Reseller, LoopMe Reseller, SmartyAds Reseller, Amazon Transparent Ad Marketplace, Brandmetrics, LiveIntent, Smaato Reseller, Taboola, Nativo Reseller, Yahoo Reseller, comScore Activation, Triple Lift Reseller, Facebook Reseller, App-Ads.txt, Criteo Direct, Underdog Media Direct, ucfunnel Reseller, Trackonomics, Nativo Direct, Mobfox Reseller, AvantLink, Converstand Media Direct, fluct Reseller, AdMan Reseller, AdYouLike Reseller, Audigent, EMX, Yieldmo, Nativo, AdTheorent, Undertone Direct, Taboola Reseller, Adform, Consent Management Platform API v 2.0, Adform Reseller, FreeWheel Reseller, OneTag Direct, Between Digital Reseller, Media.net Reseller, ShareThrough Reseller, Unified ID 2.0, Beeswax, Tribal Fusion, Clickagy, BidSwitch, Blis, Connatix Direct, Criteo Reseller, Telaria Reseller, Yieldmo Reseller, Rich Audience Reseller, SpringServe Reseller, Synacor Direct, OneTag Reseller, Aniview Reseller, Smartclip Reseller.