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One of British publishing’s most instantly recognisable brands, loaded is back. With a stunning premium website, loaded has brought back the high-quality feel of the magazine’s earliest days to the digital realm, both with innovative journalism and as a home for highlighting video and photography at its best. Famed for its irreverent and scabrous attitude to life, the new loaded editorial team have recaptured the original magazine’s spirit and rebooted it for the digital world. Rather than copy the instant gratification feel of most current websites, loaded has already established itself as a home for in-depth revelatory longform interviews with both the biggest names in entertainment, whether with established mainstream names such as Stephen Spielberg, Michael Fassbender, Cara Delevingne and Tom Jones or from the cutting-edge box-set dramas like The Walking Dead, Game Of Thrones and House Of Cards. As in its original incarnation, where future stars like Elizabeth Hurley, Eddie Izzard and Tyson Fury gave their first interviews to loaded, our new incarnation champions comedians, musicians and actors on the cusp of major success, such as comedian Rob Beckett, singer Jack Garrett and actress Michaela Coel. Recognising that the world has moved on from the now-dated laddish ethos of the 90s, loaded’s investigations team highlight the realities behind the world of drugs, adult entertainment and crime. Oh, and there’s a shedload of jokes too, as well as breaking news exclusives: we were first to reveal in November that Adele is headlining Glastonbury, four months before it was officially announced, before exclusively naming two of the festival’s other stage headliners in January. In short, loaded is reborn as a quality magazine online. It’s the viral antivirus.