Londonist is your guide to the capital and everything that happens in it. That means news, reviews, events, food and drink, culture, the history and future of the city.

We publish the hugely popular website londonist.com, produce lively, relevant, quality London content, manage multiple Londonist social media channels and host original live events.

Londonist.com was established as a hobby blog in 2004 by a bunch of London enthusiasts, the first European edition of the NYC-based Gothamist Network. Londonist Ltd was created in 2010 to operate the website as a UK franchise and the business was built from the ground up, establishing revenue streams through display advertising and an innovative sponsored content offer.

Today, Londonist attracts over 1m unique visitors and over 3million pageviews every month. Our combined social media following exceeds 1m fans. We employ 10 staff and commission work from a large network of freelancers.

Our business offers a fantastic platform for London cultural institutions, entertainment venues, businesses and brands to reach one million Londoners with an avid London interest, through online promotional opportunities. Visit our advertising website: http://www.londonistltd.com/

  • Company Name:
    Londonist Ltd
  • Headquarters:
    3rd Floor, 72-74 Paul Street London, London EC2A 4NA United Kingdom
  • Office Locations:
    London
  • 1-10 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM, Flat Rate
  • Web Publisher
  • Minimum Spend:
    $501-$1000
  • Headline:
    The latest news in London, what's on and events, the best London food and pubs, history and trivia, what's free and cheap in London.
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, Entertainment, Food & Beverage, Gaming, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Travel & Leisure, eCommerce
  • Key Differentiator
    Advertise With Us Want to reach our readers with innovative and targeted commercial campaigns? We offer sponsored articles, display advertising and social media opportunities across our network to London institutions, businesses, event organisers and brands wishing to spread their message to Londoners. N.B. Agencies please approach w00t! Media who represent us exclusively.
  • Owned / Operated Properties
    londonist.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Lindsey Berthoud
London
Managing Director
Site Traffic
  • 57031 Global Rank
  • 3382
    United Kingdom
  • 1.76M Estimated Visits
Traffic Sources
  • Search
    65.28%
  • Social
    17.04%
  • Direct
    13.69%
  • Mail
    2.07%
  • Referrals
    1.89%
  • Display
    0.03%
Geography Breakdown
  • United Kingdom
    72.64%
  • United States
    7.11%
  • Germany
    1.44%
  • France
    1.44%
  • Netherlands
    1.00%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • France
  • Australia
  • Germany
Email / Social Data
  • 639k
    Facebook fans
  • 685k
    Twitter followers
  • 54k
    Instagram followers
Desktop Display
  • 35k display total monthly uniques
  • 71k display total monthly impressions
Mobile Display
  • 49k mobile total monthly uniques
  • 89k mobile monthly overall impressions
Audience Demographics
52% male
48% female
Age
18-24
10%
25-34
35%
35-44
25%
45-54
15%
55-64
10%
65+
5%
Income
$0k-$50k
35%
$50k-$100k
30%
$100k-$150k
15%
$150k+
20%
Education
No College
30%
College
55%
Grad School
15%
Reviews
Online Marketing Manager
Apr 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Londonist Ltd, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United Kingdom, United States, Germany, France, Netherlands, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Londonist Ltd, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United Kingdom, United States, Germany, France, Netherlands, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Londonist Ltd, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United Kingdom, United States, Germany, France, Netherlands, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Londonist Ltd advertising reaches 1.76M visitors across desktop and mobile web, in countries such as United Kingdom, United States, Germany, France, Netherlands, Australia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Londonist Ltd will allow you to reach consumers in industries or verticals such as Automotive, Travel & Leisure, Entertainment, Sports, Clothing & Fashion, Healthcare, Non-Profit, Dating, Food & Beverage, Consumer Packaged Goods, Technology, Health & Beauty, Gaming, eCommerce, Retail.

They are headquartered at 3rd Floor, 72-74 Paul Street London, London EC2A 4NA United Kingdom, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Londonist Ltd inventory partners include: google.com, appnexus.com, adyoulike.com, video.unrulymedia.com, rubiconproject.com, indexexchange.com, contextweb.com, advertising.com, lijit.com, openx.com, sovrn.com, switchconcepts.com, pubmatic.com, taboola.com, quantcast.com, rhythmone.com, ssphwy.com, emxdgt.com, experian.com, nativeads.com, theagency.com, smartadserver.com, improvedigital.com, freewheel.tv, revcontent.com, tremorhub.com, spotxchange.com, spotx.tv, connatix.com, lkqd.net, lkqd.com.