LookBook-Advertising-Reviews-Pricing

LOOKBOOK is the #1 source for fashion inspiration from real people around the world.

Founded in 2008, LOOKBOOK is the leading online community centered around shoppable personal style photography ("looks"). Also known as simply LB, LOOKBOOK is a platform that enables members to publish and share looks as well as draw up-to-the-minute fashion inspiration from other members. The most inspiring looks of the moment—as determined by community "hype"—are displayed on the dynamic "Hot" page, while the most recent looks posted are published to the "New" page. LOOKBOOK was created to bring together creative, passionate, and openminded fashion enthusiasts, and to democratically recognize the talents of real people around the world. In a sense, it is the world's first "editor-less" (user-generated and community-curated) fashion magazine. As of 2014, LOOKBOOK has over 1.5 million registered members.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Hot Looks, by Hype + Newness | LOOKBOOK
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Health & Beauty, Healthcare, Retail, Sports, Travel & Leisure
  • Key Differentiator
    Founded in 2008, LOOKBOOK is the original user-generated & community-curated gallery showcasing do-it-yourself fashion photography from everyday people, everywhere. Today, LOOKBOOK is the premier online personal style community where influential trendsetters connect and inspire each other with their own looks. LOOKBOOK reaches a large, passionate audience of tastemakers unseen by any other site, blog or magazine.
  • Owned / Operated Properties
    lookbook.nu
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Alexander Mar
Orange County, California Area
Director or Business Development
Nanna Lindskow
Copenhagen Area, Capital Region, Denmark
Co Founder/Fashion editor
Edyta Podkulska
Poland
CEO
Site Traffic
  • 46748 Global Rank
  • 31912
    United States
  • 1.45M Estimated Visits
Traffic Sources
  • Search
    43.87%
  • Direct
    39.39%
  • Referrals
    10.30%
  • Social
    5.14%
  • Mail
    0.76%
  • Display
    0.54%
Geography Breakdown
  • United States
    21.77%
  • United Kingdom
    6.22%
  • Poland
    5.94%
  • France
    5.83%
  • Germany
    4.62%
Powered by Similar web
Network Data
Email / Social Data
  • 1.06M
    Facebook fans
  • 165k
    Twitter followers
  • 1M
    Instagram followers
  • 73.2k
    Pinterest followers
Desktop Display
  • 3M display total monthly uniques
  • 75M display total monthly impressions
Mobile Display
  • 18k mobile total monthly uniques
  • 69k mobile monthly overall impressions
50%
In-App
50%
Mobile Web
84%
iOS
16%
Android
26%
Phone
74%
Tablet
Audience Demographics
41% male
59% female
Age
18
15%
18-24
22%
25-34
27%
35-44
17%
45-54
13%
55-64
5%
65+
1%
Income
$0k-$50k
58%
$50k-$100k
24%
$100k-$150k
10%
$150k+
8%
Education
No College
30%
College
50%
Grad School
20%
Reviews
Online Marketing Manager
Feb 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on LookBook, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Poland, France, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on LookBook, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Poland, France, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on LookBook, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Poland, France, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
LookBook advertising reaches 1.45M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Poland, France, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on LookBook will allow you to reach consumers in industries or verticals such as Healthcare, Retail, Travel & Leisure, Clothing & Fashion, Sports, Health & Beauty.

They have 6 advertising & marketing contacts listed on Thalamus.