Lucire-Advertising-Reviews-Pricing

The global fashion magazine, originally founded online in 1997. Branched out into print editions in 2004, and into more than one country in 2005. Lucire was the first to publish an international sustainable style editorial in 2005. In the 2010s, we continue to offer content online, on mobile, and in print, reaching over 250,000 people per month. Our coverage remains global—rather than bias our coverage to any one nation, we attempt to offer international perspectives through a network of correspondents in New Zealand, Australia, the US, the UK, France and other countries.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Lucire – The global fashion magazine
  • Key Differentiator
    When we created Lucire in 1997, we were clear that we wanted to target a largely female audience. We’ve always managed to achieve the 70–30 split, even at a time when the internet was largely male-dominated. However, as news of menswear, cars and gadgets came in more frequently, we looked at giving them a new home. In March 2011, Lucire Men was launched as an experiment, to see if we could manage having an extra outlet. The brand had already existed in print—Lucire Men was a non-regular insert in the New Zealand edition—and even attracted licensing enquiries. There was content that didn’t fit into the original Lucire website. While there are plenty of women interested in fast cars, those stories could be given a slightly different angle in Lucire Men. Or if a fashion line débuted, we could give the menswear more analysis in Lucire Men. Through the middle of 2011, it appeared we wouldn’t have the resources to manage the extra title. But, toward the end of the year, perhaps mirroring the original Lucire, which had the same content online for its first three months, it was looking more likely. We managed to get into a groove, covering topics which didn’t feel totally at home in the original title, on business, finance, and films with a decidedly masculine edge. We’re taking baby steps at the moment with Lucire Men, seeing if there’s interest in a new destination that builds on the traditions and heritage of one of the internet’s longest-running fashion titles. As we grow, please let your friends know. We think there’s a lot of potential here.
  • Owned / Operated Properties
    luciremen.com, lucire.com, lucire.net
Site Traffic
  • 3595331 Global Rank
  • 2279034
    United States
  • 10.9k Estimated Visits
Traffic Sources
  • Search
    63.85%
  • Direct
    17.33%
  • Social
    14.93%
  • Referrals
    3.89%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    14.91%
  • Brazil
    13.19%
  • New Zealand
    12.75%
  • United Kingdom
    9.13%
  • Hungary
    7.31%
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Reviews
Online Marketing Manager
May 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Lucire, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, New Zealand, United Kingdom, Hungary. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Lucire, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, New Zealand, United Kingdom, Hungary. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Lucire, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, New Zealand, United Kingdom, Hungary. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Lucire advertising reaches 10.9k visitors across desktop and mobile web, in countries such as United States, New Zealand, United Kingdom, Hungary. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Lucire will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Lucire inventory partners include: google.com, media.net.