“We are a women’s lifestyle and beauty magazine dedicated to bringing you the news and narratives that speak to you. Check back every day to read about the latest in makeup, fashion, politics, entertainment and any other subject you can imagine. Our writers are so versatile that they surprise us on a daily basis; we are confident that you will be impressed by what they have to say.

The world of online women’s media moves quickly, and we are determined to stay at the head of the pack. We promise to never churn out the same relationship articles that make up the bulk of other sites’ content. When we do post about love and relationships (as we surely will, as the dating landscape is in a constant flux that warrants examination), it will be from a perspective of experience and wisdom. We will not publish stories unless they can be said to teach the reader something new.

We are on the forefront of fashion and beauty. Not only will we be bringing you the absolute latest in new trends, we will be presenting them to you in ways that empower you. We view clothing and makeup as tools for personal expression. It’s okay if you don’t! Theye is room for everyone here, and we ask that all of our readers respect each other’s passions and points of view.

This magazine is home to some of the most interesting and engrossing first-person narratives on the Internet. We owe a huge debt to the fearless writers who have submitted these stories and bravely exposed their deepest vulnerabilities. It is often said that the most universal tales are actually the ones that are incredibly specific, and that is the concept that guides our editorial decisions. We hope that you will see something of yourself in these stories, even if you cannot completely relate to them.

On that note, we invite all of you to submit your ideas to us. While we cannot publish everything we receive, we are always open to giving new writers a chance and giving controversial ideas a public platform. We are not deliberately incendiary, despite the fact that life as a woman in this world is something of an incendiary state of being. We simply strive to tell the truth in the ways that convey it the most immediately and directly.

This is not to say that everything we publish will be serious and contrary. The heartrending articles are balanced by innovative, improvised recipes and easy craft ideas. You’ll see new pop culture analyses almost every day. You’ll even find reader submissions that are light and upbeat, though by necessity, there will be seriousness and truth at the heart of the writing.

We hope that you will go on this journey with us. We are not the first online magazine for women, and we surely will not be the last, but perhaps we can be the one that will finally do completely right by our readers, providing moving content that is carefully curated and far-reaching.”