Maximize Social Business is a leading resource to help businesses learn how to best maximize the opportunities that social media provides them to cultivate relationships, foster brand awareness, discover new communities, engage with stakeholders, improve their marketing, support customers, develop new business, increase sales, and even recruit new talent.

Our mission is to help your business learn how to best maximize your strategic use of social media throughout your company, regardless of department or industry.

With an annual readership of more than 600,000 unique visitors and a robust newsletter subscription base and social media following, Maximize Social Business is a trusted brand in the social media industry.

The concept behind Maximize Social Business is to provide you a social media for business resource where, regardless of your discipline or industry, there is a blogger that can relate to the issues you face and provide you insightful advice. Furthermore, the icon for Maximize Social Business is based on the new reality of social business: It is a picture of 8 people sitting at the same table, an analogy for internal teams from diverse departments to come together and collaborate because social media will require them to do so in a way unimagined before its emergence. In a similar way, it is also the mission of this blog to offer you insight that will help your company transition itself into a social business in the not-so-distant future.