McClatchy Interactive serves as the interactive hub for The McClatchy Company, the third-largest newspaper company in the United States. Working hand-in-hand with McClatchy newspapers, it is our mission to help establish them as the leading online source of local news within their respective markets.

McClatchy Interactive provides an array of products and services to 30 McClatchy-owned newspapers in 29 markets across five time zones - all generating more than 38 million unique visitors per month

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    News Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Financial Services, Government & Politics, Health & Beauty, Sports
  • Key Differentiator
    Fiercely independent. Relentlessly innovative. We’ve always blazed our own trail, finding new ways to extend our reach and deepen our ties to the communities we call home.
  • Owned / Operated Properties
    McClatchyDC.com., (Alaska), Adn.com., (California), FresnoBee.com, Modbee.com, Sacbee.com, Mercedsun-star.com, SanLuisObispo.com., (Florida), Bradenton.com, MiamiHerald.com, ElNuevoHerald.com., (Georgia), Ledger-Enquirer.com, Macon.com., (Idaho), IdahoStatesman.com., (Illinois), Bnd.com., (Kansas), Kansas.com., (Kentucky), Kentucky.com., (Mississippi), Sunherald.com., (Missouri), KansasCity.com., (North, Carolina), Charlotteobserver.com, Newsobserver.com., (Pennsylvania), Centredaily.com., (South, Carolina), Beaufortgazette.com, HeraldOnline.com, IslandPacket.com, TheState.com, TheSunNews.com., (Texas), Star-Telegram.com., (Washington), BellinghamHerald.com, TheOlympian.com, TheNewsTribune.com, Tri-CityHerald.com, charlotte.com, modestobee.com
  • Targeting

    Geographic, Demographic, Behavioral. Yahoo! Behavioral Categories: Automotive, Consumer Packaged Goods, Entertainment, Finance, Lifestages, Pharma/Healthcare, Retail, Small Business and B2B, Sports, Technology, Telecommunications, Travel.

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Kate Powers
Lexington, Kentucky Area
Digital Advertising Sales Manager
Christian Hendricks
Corporate Vice President, Interactive Media at The McClatchyCompany
James Calloway
VP Strategic Development at McClatchy Interactive
Site Traffic
  • 5856 Global Rank
  • 1155
    United States
  • 19.3M Estimated Visits
Traffic Sources
  • Referrals
    38.79%
  • Direct
    25.06%
  • Search
    18.49%
  • Social
    16.95%
  • Mail
    0.65%
  • Display
    0.05%
Geography Breakdown
  • United States
    88.21%
  • Canada
    2.04%
  • United Kingdom
    1.30%
  • Germany
    0.54%
  • Australia
    0.44%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    81%
  • Canada
  • Mexico
  • Venezuela
  • United Kingdom
Desktop Display
  • 11.4M display total monthly uniques
  • 85.5M display total monthly impressions
Mobile Display
  • 20.4M mobile total monthly uniques
  • 58.7M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
62%
iOS
38%
Android
50%
Phone
50%
Tablet
Audience Demographics
60% male
40% female
Age
18
11%
18-24
10%
25-34
19%
35-44
20%
45-54
22%
55-64
12%
65+
6%
Income
$0k-$50k
36%
$50k-$100k
30%
$100k-$150k
17%
$150k+
17%
Education
No College
20%
College
52%
Grad School
28%
Reviews
Online Marketing Manager
Apr 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on McClatchy Interactive, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Mexico, Venezuela. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on McClatchy Interactive, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Mexico, Venezuela. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on McClatchy Interactive, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Mexico, Venezuela. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
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Creatives
Medium Rectangle
Here’s what we deliver.
Our ad units cover the span of IAB standard banner, mobile, and rich media sizes — and more:
Websites. Tablet. Mobile. Every platform. Every market. Brand safe.
We deliver to every media platform. We deliver to every market. We deliver to brand safe inventory with our premium content providers.
45 million monthly unique visitors. Reaching all DMAs. Which DMA do you want to reach?
Advertise with Herald-Leader
McClatchy Interactive advertising reaches 19.3M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, Mexico, Venezuela. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on McClatchy Interactive will allow you to reach consumers in industries or verticals such as Sports, Health & Beauty, Government & Politics, Financial Services, Entertainment, Education; you can target them with parameters such as: Geographic, Demographic, Behavioral. Yahoo! Behavioral Categories: Automotive, Consumer Packaged Goods, Entertainment, Finance, Lifestages, Pharma/Healthcare, Retail, Small Business and B2B, Sports, Technology, Telecommunications, Travel..

They have 125 advertising & marketing contacts listed on Thalamus.