Mediasmart-Advertising-Reviews-Pricing

Mediasmart is a Spanish start-up focused on optimizing the media buying process for mobile display campaigns.

mediasmart offers both a personalized service and a unique technology based on programmatic media buying (RTB), which makes buying decisions considering post-click events with a tangible value for advertisers: qualified visits, video views, calls, online registrations, visits to a physical store, app installs, etc… In addition to the advantage of optimizing media buying based on results, bsmart can target campaigns to specific audiences, and segment based on mobile specific variables, such as the user´s location, the device and the type of connection the user is using to see the ad.

The company is based in Madrid, London and Paris, but thanks to the scalability of its proprietary platform, it successfully manages international campaigns on a regular basis.

  • Company Name:
    Mediasmart
  • CEO Name:
    Noelia Amoedo
  • Headquarters:
    Calle Boix y Morer 9, Piso 1, Puerta 5 Madrid, 28003 Spain14 Gray's Inn RoadLondon, WC1X 8HN
  • Office Locations:
    HQ: Madrid, London, Paris
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Click-to-Creative, Click-to-Landing-Page, Click-to-Video, Click-to-Download-Apps, Click-to-Call
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Digital Audio
  • CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV, % of Media Spend
  • Ad Technology Provider, Demand Side Platform, Retargeting
  • Headline:
    Mobile-First Demand Side Platform: EMEA
  • Self / Managed Service:
    Self-Service
  • Industries
    Mobile App Installs
  • Key Differentiator
    Mediasmart is a demand side platform born for mobile that tracks post-click events both in the web and the in-app environment and that programmatically buys media in real time using a) predictive targeting to maximize campaign engagement and b) sophisticated campaign segmentation to reach specific audiences. All of mediasmart´s power is available through an intuitive web app and an extensive API.
  • Owned / Operated Properties
    mediasmart.io, mediasmart.es, mediasmart.mobi
  • Targeting

    Time of Day, Sex, Age, User Interest, Country, Region, City, Zipcode, Geolocation, Operator, Mobile Connection, OS & Version, Mobile Manufacturer, Terminals, Models, Publisher, Publisher Category, Type of user ID, User List

  • Data Partners
    AdSquareStaticExperian
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Geoedge
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, AppsFlyer, Adjust
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Nuria Alonso Estébanez
Commercial Director Spain & LATAM
Mo Hussain
London
UK Commercial Director
Gema Posada
Madrid Area, Spain
Partnerships Manager
Site Traffic
  • 369875 Global Rank
  • 251630
    Netherlands
  • 226k Estimated Visits
Traffic Sources
  • Direct
    72.27%
  • Search
    23.18%
  • Referrals
    4.04%
  • Mail
    0.50%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Netherlands
    24.77%
  • Spain
    20.99%
  • Poland
    17.16%
  • India
    10.48%
  • Brazil
    8.00%
Powered by Similar web
Network Data
Country Breakdown
  • United Kingdom
  • Spain
Reviews
5 out of 5 stars
Online Marketing Manager
May 02, 2017
United Kingdom, London, London, City of
Mobile DSP optimization
RTB
Files
Name SIZE modified
1 MB Nov 16, 2016 12:41 PM
Delete
Creatives
Dynamic Banner
Native Ads
Video interstitial with autoplay
Rich Media
Qualified Banner
Simple Banner
Mediasmart advertising reaches 226k visitors across desktop and mobile web, in countries such as Netherlands, Spain, Poland, India, United Kingdom. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Mediasmart will allow you to reach consumers in industries or verticals such as Mobile App Installs; you can target them with parameters such as: Time of Day, Sex, Age, User Interest, Country, Region, City, Zipcode, Geolocation, Operator, Mobile Connection, OS & Version, Mobile Manufacturer, Terminals, Models, Publisher, Publisher Category, Type of user ID, User List.

They are headquartered at Calle Boix y Morer 9, Piso 1, Puerta 5 Madrid, 28003 Spain14 Gray's Inn RoadLondon, WC1X 8HN, and have 29 advertising & marketing contacts listed on Thalamus.