About

As a world leader in providing weather and climate services, the Met Office supports a wide range of sectors from energy generation and water distribution, transport with a major focus on aviation, insurance, retail, banking and environmental sectors such as agriculture and the extractive industries. It maintains very close ties with the UK Government and the general public through its connections with media partners and its role in natural disaster contingency. The Met Office has over 60 locations throughout the world and connection with the wider family of National Weather Services so that global coverage of weather and climate elements can be maintained 24/7. The Met Office is part of the Department for Business, Innovation and Science, operating with strong business ethos. It is recognised as one of the world’s most accurate forecasters, using over 10 million weather observations a day, an advanced atmospheric model and a high performance supercomputer to create 3,000 tailored forecasts and briefings a day.

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Weather and climate change - Met Office
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Technology
  • Key Differentiator
    An overview of the Met Office as an organisation including who we are and where we're based, the work we do around the world and how to get in touch.As a world-leading weather and climate service, we work closely with governments, individuals and organisations to share our expert scientific knowledge and advice.Around the clock, around the world, people need to know more about how the weather and climate will affect them now and in the future. Our knowledge can help people make informed decisions on everything from investments to how to protect life and property.The Met Office has been a pioneer for more than 150 years. Our reputation for scientific excellence has been built through world class research of our scientists and our close links with international academia.As the UK's national weather service, we generate forecasts 24 hours a day, 365 days a year. We increasingly work in partnership with others to ensure people everywhere have access to our forecasts across mobile, web and broadcast platforms.We are a Trading Fund within the Department for Business Innovation and Skills, operating on a commercial basis under set targets. Our targets are verified and publicised in this section.We employ more than 1,800 people at 60 locations throughout the world. We are recognised as one of the world's most accurate forecasters, using more than 10 million weather observations a day, an advanced atmospheric model and a high performance supercomputer to create 3,000 tailored forecasts and briefings a day. These are delivered to a huge range of customers, some examples are given below.
Site Traffic
  • 1373 Global Rank
  • 72
    United Kingdom
  • 46.4 M Estimated Visits
Traffic Sources
  • Direct
    67.03%
  • Search
    31.38%
  • Mail
    0.87%
  • Social
    0.41%
  • Referrals
    0.30%
  • Display
    0.02%
Geography Breakdown
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Alexa Traffic Data
Global Rank 2,951
227
United Kingdom Rank 80
10
United Kingdom Page Views 89.8%
0.3%
Top Countries
Top Search Keywords
  • Small Business
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 M Downloads
  • 10 SDKs
  • 4.57 Avg. Rating
  • 30.1 K Total reviews
  • App Url: https://play.google.com/store/apps/details?id=uk.gov.metoffice.weather.android
  • App Support: http://www.metoffice.gov.uk
  • Genre: weather
  • Bundle ID: uk.gov.metoffice.weather.android
  • App Size: 15.2 M
  • Version: 1140002
  • Release Date: January 15th, 2016
  • Update Date: June 18th, 2021

Description:

The Met Office weather app gives you the most accurate world-leading global weather forecasts, with coverage from 1 hour to 7 days ahead.

Winner of two awards in the World Meteorological Organization (WMO) International Weather App Awards 2020 for specialised app / weather warnings and for our public weather forecasts, including usefulness, reliability, quantity and quality of information.

KEY FEATURES:
* Quick switch between daily and hourly forecasts for your favourite locations
* Interactive rainfall map and text forecast for the next 24 hours, or previous 6 hours (manual scroll or using play feature)
* Real time UK National Severe Weather Warnings with the interactive warnings map for your UK saved locations
* Instant notification of the official UK National Severe Weather Warnings for your saved locations– including snow, strong winds, ice, fog & rain
* Watch the latest video weather forecasts


PERSONAL, ACCURATE FORECASTS INCLUDING:
* Interactive UK rainfall map; both 24-hour forecast and 6 hour observations
* Interactive UK National Severe Weather Warnings map
* UK surface pressure map
* Probability of precipitation (rain, sleet, snow, hail, & drizzle)
* Actual and 'feels like' temperature
* UK National Severe Weather Warnings alerts
* UK national weather forecast video
* Wind speed, direction and gusts
* Sunrise & sunset times
* Air pollution forecasts
* Pollen push notifications (March to September)
* Local weather forecasts unlimited locations
* Ability to change your unit settings for temperature & wind speed
* UV Index, visibility, humidity & pressure

AD-FREE VERSION
* Don't like ads? Our app includes a £2.99 in-app purchase to remove all advertising

FEEDBACK
The Met Office is committed to delivering new features based on your feedback & the reviews we receive. If you love our app rate and review it in the app store. If you have any suggestions please email enquiries@metoffice.gov.uk
This app is ad-supported.

DATA COMPLIANCE
The Met Office app uses your location information to give you the most accurate & localised weather forecast possible. To turn off location settings at any time, select 'Settings' on your device, then the Met Office App, then disable location. To get a local forecast you will need to search & save locations within the app. For more information on how we use any personal information collected about you, please see our Privacy policy (https://www.metoffice.gov.uk/about-us/legal/privacy) & Cookie policy (https://www.metoffice.gov.uk/about-us/help/cookies)

About the Met Office
The Met Office is the UK's national weather service. Recognised as a world leader in providing weather & climate services & as one of the world's most accurate forecasters. We are also responsible for the UK National Severe Weather Warning Service, mandated by UK Government, which aims to give advance warning of extreme weather to the public. See www.metoffice.gov.uk for more information.

Accessibility statement
We want as many people as possible to be able to use this mobile application. You can view our accessibility statement at www.metoffice.gov.uk/about-us/what/android-mobile-application-accessibility

CONSENT TO INSTALLATION OF THE APP
Under data protection laws we are required to provide you with certain information about who we are, how we process your personal information and for what purposes and your rights in relation to your personal information. This information is provided in the Met Office Privacy Policy & it is important that you read that information before installation of this App.

HOW YOU CAN WITHDRAW CONSENT
Once you provide consent by downloading the app and selecting ‘Agree and continue’, you may change your mind & withdraw consent at any time by uninstalling the App but that will not affect the lawfulness of any processing carried out before you withdraw your consent.

Square OkHttp3
HTTP is the way modern applications network. It’s how we exchange data & media. Doing HTTP efficiently makes your stuff load faster and saves bandwidth. OkHttp is an HTTP client that’s efficient by default: HTTP/2 support allows all requests to the same host to share a socket. Connection pooling reduces request latency (if HTTP/2 isn’t available). Transparent GZIP shrinks download sizes. Response caching avoids the network completely for repeat requests. OkHttp perseveres when the network is troublesome: it will silently recover from common connection problems. If your service has multiple IP addresses OkHttp will attempt alternate addresses if the first connect fails. This is necessary for IPv4+IPv6 and for services hosted in redundant data centers. OkHttp supports modern TLS features (TLS 1.3, ALPN, certificate pinning). It can be configured to fall back for broad connectivity. Using OkHttp is easy. Its request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Gson
Gson is a Java library that can be used to convert Java Objects into their JSON representation. It can also be used to convert a JSON string to an equivalent Java object. Gson can work with arbitrary Java objects including pre-existing objects that you do not have source-code of.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
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  • Standard
    99.97%
  • Direct
    0.03%
Ads Seen Recently
6,838
Longest Running Ad
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Met Office
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Met Office
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
video.unrulymedia.com
reseller
1166984029
improvedigital.com
reseller
1577
emxdgt.com
reseller
1643
1e1d41537f7cad7f
advertising.com
reseller
28458
beachfront.com
reseller
13749
e2541279e8e2ca4d
smartadserver.com
reseller
3563
rhythmone.com
reseller
1166984029
a670c89d4a324e47
freewheel.tv
reseller
799921
rubiconproject.com
reseller
16698
0bfd66d529a55807
tremorhub.com
reseller
z87wm
1a4e959a1b50034a
openx.com
reseller
539154393
Met Office advertising reaches 46.4M visitors across desktop and mobile web, in countries such as United Kingdom, India, United States, Ireland, France. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Met Office will allow you to reach consumers in industries or verticals such as Technology, Education.

They are headquartered at Exeter, Devon, United Kingdom, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Met Office inventory partners include: video.unrulymedia.com, improvedigital.com, emxdgt.com, advertising.com, beachfront.com, smartadserver.com, rhythmone.com, freewheel.tv, rubiconproject.com, tremorhub.com, openx.com, contextweb.com, indexexchange.com, appnexus.com, pubmatic.com, spotxchange.com, spotx.tv, taboola.com, triplelift.com, outbrain.com, teads.tv, adform.com, google.com.

Met Office works with Advertising technology companies such as Flashtalking, Google Adsense, Google Publisher Tag, DoubleClick.Net, DoubleClick Advertising UK, Aggregate Knowledge, Digilant, LiveRail, Twitter Ads, Chango, Facebook Exchange FBX, ContextWeb, AppNexus, The Trade Desk, Neustar AdAdvisor, Openads/OpenX, Yahoo Small Business, Crosswise, Turn, Pubmatic, Rubicon Project, AudienceScience, SiteScout, Rocket Fuel, AdGear, BlueKai DMP, SpotXchange, Index Exchange, Dstillery, Criteo, Upfront Digital Media, ADTECH, Videology, Tapad, Jumptap, Improve Digital, AOL-Time Warner Online Advertising, BlueKai, Advertising.com, DemDex, Adap.TV, IponWeb BidSwitch, Experian, BrightRoll, eyeReturn, Connexity, Drawbridge, eXelate, AcuityAds, Forensiq, Metrigo, Simpli.fi, Magnetic, MyBuys MyAds, Engage BDR, Prebid, Adform, Teads, Facebook Custom Audiences, StickyAds TV, AlephD, Adomik, DoubleClick Bid Manager, RadiumOne, Walmart, Criteo Publisher Marketplace, TripleLift, Amazon Ad System, Amazon Associates, Media Innovation Group, GumGum, DistrictM, PubMatic Direct, Google Direct, OpenX Reseller, AppNexus Reseller, Ads.txt, Sovrn Reseller, OpenX Direct, DistrictM Direct, Google Reseller, ORC International Direct, AppNexus Direct, AOL Reseller, Lijit Reseller, Sovrn Direct, Lijit Direct, ContextWeb Reseller, PubMatic Reseller, FirstImpression Direct, FirstImpression, ORC International Reseller, DistrictM Reseller, 161Media, GetIntent, Adhigh, IndexExchange Reseller, Infolinks, Yahoo Ad Sync, AppNexus Segment Pixel, SkimLinks, Burst Media, BidTheatre, Tribal Fusion, Proclivity, Beeswax, Adobe Audience Manager Sync, Avocet, StackAdapt, DoubleVerify, Evidon, Yield Manager, Smartclip, Adition, MBR Targeting, Permutive, Google AdSense Integrator, Google Remarketing, Amazon Direct, Converstand Media Direct, Improve Digital Reseller, RhythmOne Reseller, RubiconProject Reseller, Converstand Media Reseller, SmartAdServer Reseller, SpotXChange Reseller, Yahoo Reseller, Outbrain Direct, Teads Direct, Triple Lift Direct, RubiconProject Direct, Adform Reseller, FreeWheel Reseller, Less than 5 DIRECT Ads.txt, Consent Management Platform API v 2.0, Taboola Direct, Beachfront Reseller, Tremor Video Reseller, IndexExchange Direct, GumGum Reseller, AdYouLike Direct, The MediaGrid Direct, App-Ads.txt, LKQD Reseller, ContextWeb Direct, Smaato Direct, Yahoo Direct, 33 Across Reseller, AdMan Reseller, OneTag Reseller, ShareThrough Reseller, The MediaGrid Reseller, Yieldmo Reseller, 33 Across Direct, Adform Direct, AOL Direct, Beachfront Direct, Criteo Direct, FreeWheel Direct, GumGum Direct, Improve Digital Direct, Lockerdome Direct, Media.net Direct, OneTag Direct, RhythmOne Direct, Rich Audience Direct, ShareThrough Direct, SmartAdServer Direct, Sonobi Direct, SpotXChange Direct, Undertone Direct, Yieldmo Direct, AdYouLike Reseller, AerServ Reseller, Aniview Reseller, E-Planning Reseller, LoopMe Reseller, Media.net Reseller, Mobfox Reseller, Outbrain Reseller, Revcontent Reseller, Smaato Reseller, Sonobi Reseller, Synacor Reseller, Teads Reseller, Telaria Reseller, Triple Lift Reseller, Vidazoo Reseller, vidoomy Reseller, Amazon Transparent Ad Marketplace, LoopMe Direct.