About

Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers digital mobility support services and publishes travel guides, hotel and restaurant guides, maps and road atlases.

Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. Michelin has a Technology Center in charge of research and development, with operations in Europe, North America and Asia.

In short, whether you look at our mission, our products or our people, Michelin is a company that truly helps you to move forward...

Visit our website to discover more about us www.michelin.com

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: ViaMichelin: Michelin route planner and maps, restaurants, traffic news and hotel booking
  • Key Differentiator
    Our advertising spaces answer your communication needs : we offer you a wide range of places and supports (maps folders, insert in guides, covers, bookmarks, web formats…) to help you reach an original and impactful communication. The MICHELIN guide, a prestigious guide with a premium readership MICHELIN Green Guide: Display your ad in Michelin’s easy to read Travel Guides and be seen by your clients and new customers during their holiday An international dimension (9 languages, 11 countries) A large choice of powerful formats A high-end audience which spends time on the website
  • Owned / Operated Properties
    viamichelin.com
Site Traffic
  • 0 Global Rank
  • 0
  • 1.35 K Estimated Visits
Traffic Sources
  • Direct
    93.58%
  • Search
    6.42%
  • Mail
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Paid Referrals
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 10,750
72
United States Rank 8,233
1,008
United States Page Views 24.6%
1.0%
Top Countries
Top Search Keywords
  • Parts and Accessories
  • Tires
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 500 K Downloads
  • 10 SDKs
  • 3.85 Avg. Rating
  • 1.35 K Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.viamichelin.android.gm21
  • App Support: https://guide.michelin.com
  • Genre: food_and_drink
  • Bundle ID: com.viamichelin.android.gm21
  • App Size: 21.9 M
  • Release Date: May 4th, 2020
  • Update Date: June 1st, 2021

Description:

The new MICHELIN Guide app allows you to find and book, free of charge, the best restaurants and hotels from all over the world, all carefully selected by our experts.

• RESTAURANT FINDER 15,000 restaurants selected by the MICHELIN Guide, both nearby and around the world.
From traditional gourmet bistros to the most popular gastronomic restaurants, the MICHELIN Guide offers restaurant reservations for all tastes and budgets: MICHELIN Plates, Bib Gourmands and Michelin stars restaurants.

• SEARCH restaurants by locations, by name or by chef. Filter the MAP by Michelin rating: 1, 2 or 3 Michelin star restaurants, Bib Gourmands or MICHELIN Plates. Restaurant reviews from the MICHELIN Guide, photos of restaurants and meals, prices and restaurant specialties.
• Benefit IN REAL TIME from new restaurant addresses unearthed by our inspectors.
• Online table BOOKING through our partners (TheFork in Europe, OpenTable and Resy in USA).
• DISCOVER the world of gastronomy with ARTICLES and VIDEOS. We take you behind the scenes with profiles of chefs, sommeliers, front of house managers and producers. Stay on top of culinary trends with chefs’ RECIPES to cook like a pro.

• DISCOVER the world’s most extraordinary BOUTIQUE and LUXURY HOTELS – places where you’ll find a memorable experience, not just a room for the night.
• FIND AND BOOK hotels, and manage your hotel reservation on the app, powered by Tablet, the hotel experts at the MICHELIN Guide. For VIP treatment, join Tablet Plus – your ticket to upgrades and amenities at hundreds of participating hotels.

• CREATE and SHARE your personalized hotel and restaurant LISTS: the finest terraces in Paris, my favorite Italian restaurants, dream hotels to visit… Be inspired and save lists created by people who share your interests.
• SAVE your favorite restaurants and hotels in your favorites list.

Square OkHttp3
HTTP is the way modern applications network. It’s how we exchange data & media. Doing HTTP efficiently makes your stuff load faster and saves bandwidth. OkHttp is an HTTP client that’s efficient by default: HTTP/2 support allows all requests to the same host to share a socket. Connection pooling reduces request latency (if HTTP/2 isn’t available). Transparent GZIP shrinks download sizes. Response caching avoids the network completely for repeat requests. OkHttp perseveres when the network is troublesome: it will silently recover from common connection problems. If your service has multiple IP addresses OkHttp will attempt alternate addresses if the first connect fails. This is necessary for IPv4+IPv6 and for services hosted in redundant data centers. OkHttp supports modern TLS features (TLS 1.3, ALPN, certificate pinning). It can be configured to fall back for broad connectivity. Using OkHttp is easy. Its request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Glide
An image loading and caching library for Android focused on smooth scrolling. Glide is a fast and efficient open source media management and image loading framework for Android that wraps media decoding, memory and disk caching, and resource pooling into a simple and easy to use interface.
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific features. Crashes and exceptions. In-app purchases and transactions. And many other useful metrics... The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Gson
Gson is a Java library that can be used to convert Java Objects into their JSON representation. It can also be used to convert a JSON string to an equivalent Java object. Gson can work with arbitrary Java objects including pre-existing objects that you do not have source-code of.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    90.77%
  • Direct
    9.23%
Ads Seen Recently
3,885
Longest Running Ad
Michelin
Device
Desktop
Dimensions
other
Michelin
Device
Mobile
Dimensions
other
Michelin
Device
Desktop
Dimensions
other
Michelin
Device
Desktop
Dimensions
728x90
Michelin
Device
Desktop
Dimensions
728x90
Michelin
Device
Desktop
Dimensions
300x250
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-5060056428804465
f08c47fec0942fa0
google.com
direct
pub-5772585630217132
f08c47fec0942fa0
google.com
direct
pub-5772585630217132
f08c47fec0942fa0
Michelin advertising reaches 4.06M visitors across desktop and mobile web, in countries such as United States, France, United Kingdom, Italy, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Michelin will allow you to reach consumers in industries or verticals such as .

They are headquartered at Frankfurt, Germany, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Michelin inventory partners include: google.com.

Michelin works with Advertising technology companies such as OpinionBar, DemDex, Adobe Audience Manager Sync, DoubleClick.Net, ExactTarget, Consent Management Platform API v 2.0.