Mid-day-Advertising-Reviews-Pricing

MiD DAY is a part of Jagran Prakashan Ltd (JPL) - India's leading media and communications group with its interests spanning across Print, OOH, Activations, Mobile and Online and is arguably amongst one of the largest media conglomerates in the country.

India’s most engaging local newspaper, MiD DAY, has become the quintessential physical connect for the uber-social generation to consume their local city news today. Over the last couple of years, the newspaper has been on a mission to up its engagement quotient with these social netizens. Whether it is local news, career guidance, dream homes, a look at what’s on in the city or best of bollywood gossip, MiD DAY’s sections have it all, alongside staple news and amusers like comics and crosswords.

To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives. The print innovations like 3D Impact Jacket, Format innovations and promotional activities like the MiD DAY Bollywood Lunch Contest, MiD DAY Happy Hours @ Work & @ Home, MiD DAY Media Nights, MiD DAY Corporate Cricket League & many others have won top honours across International Award functions such as INMA, IFRA Cross Media Awards & Asia Multimedia Publishing Awards.

The company also has an established presence in the multimedia space, with its web version, www.mid-day.com with presently over 25 million page views per month as well as MiD DAY news feeds on cell phones which have over 2 lakh subscribers across the country. These initiatives ensure that the uber-social generation has access to the MiD DAY experience at anytime during the day and at anyplace as well.

MiD DAY is available in Mumbai and Pune

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Latest News, Breaking News, Current News Updates, Online News Paper Portal
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Food & Beverage, Health & Beauty, Healthcare, Retail, Sports, Technology, Travel & Leisure
  • Key Differentiator
    We offer our clients an array of advertising solutions. We are always just a phone call away !! Contact Us: Mumbai Office: Mr Aakash Rajpurohit - Head Digital Sales Mobile : +91 98333 67159 Direct : 022-24197102 Email : aakash@mid-day.com Our banner Ad Specifications:- Position Dimension Format Animation time Weight Leader Board Top Banner 728*90 GIF, JPG, Flash 3 loop 22kb Box Banner Big Rectangle - Right side 300*250 GIF, JPG, Flash 3 loop 22kb Horizontal Box Horizontal Banner -Center 468*60 GIF, JPG, Flash 3 loop 22kb Page Tear File Type: Flash File Size: 35kb Flash Creative dimension: 750x750 There should be TWO close buttons; top right & bottom left We can track the impressions and click thru via Flash creative Note : 1. Back-up GIF/ JPG for all flash banners above - weight can be same as mentioned 2. For best results ad banner should have a clickable button throughout and to take user to the specific URL/ offer page, make the entire ad banner space a clickable Button and put the following script as button action: on (release) { if (clickTAG.substr(0,4) == "http") { getURL(clickTAG, "_blank"); } } We also execute customized innovations on the Mid-Day.com website. For more details on the same please download our mediakit from the link mentioned below. We also execute customized innovations on the Mid-Day.com website. For more details on the same please download our mediakit from the link mentioned below. Mediakit (Click on the ink to download the pdf file of media kit.)
  • Owned / Operated Properties
    mid-day.com
Site Traffic
  • 25596 Global Rank
  • 1965
    India
  • 2.59M Estimated Visits
Traffic Sources
  • Search
    45.43%
  • Direct
    43.31%
  • Social
    5.94%
  • Referrals
    4.28%
  • Mail
    1.03%
  • Display
    0.02%
Geography Breakdown
  • India
    50.29%
  • United States
    14.66%
  • United Arab Emirates
    7.35%
  • Canada
    3.37%
  • Australia
    2.82%
Powered by Similar web
Network Data
Country Breakdown
  • India
Email / Social Data
  • 867k
    Facebook fans
  • 316k
    Twitter followers
  • 5k
    Instagram followers
  • 9.5k
    Pinterest followers
Reviews
Online Marketing Manager
May 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Mid-day, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as India, United States, United Arab Emirates, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Mid-day, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as India, United States, United Arab Emirates, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Mid-day, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as India, United States, United Arab Emirates, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Slide Banner
Banner
Leaderboard
Medium Rectangle Banner
Mid-day advertising reaches 2.59M visitors across desktop and mobile web, in countries such as India, United States, United Arab Emirates, Canada. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Mid-day will allow you to reach consumers in industries or verticals such as Technology, Sports, Travel & Leisure, Retail, Healthcare, Entertainment, Food & Beverage, Health & Beauty, Education.

They are headquartered at Jagran Prakashan Ltd, and have 3 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Mid-day inventory partners include: indexexchange.com, tribalfusion.com, exponential.com, spotx.tv, spotxchange.com, fyber.com, rubiconproject.com, tremorhub.com, openx.com, contextweb.com, appnexus.com, pubmatic.com, advertising.com, taboola.com, media.net, lkqd.com, lkqd.net, freewheel.tv, districtm.io, 33across.com, google.com, smartadserver.com, brightcom.com, lijit.com, sovrn.com, emxdgt.com, tidaltv.com, improvedigital.com, adform.com, sekindo.com, rhythmone.com, sonobi.com, criteo.com, aolcloud.net, adtech.com, amazon.com, http://jadserve.postrelease.com/, conversantmedia.com, adyoulike.com, adtrue.com, beachfront.com, selectmedia.asia, gumgum.com, smaato.com, coxmt.com, bidsxchange.com, pulsepoint.com, adsolut.in, dashbid.io, dashbida.com, insticator.com, btrll.com, vi.ai, springserve.com, cedato.com, truvidplayer.com, truvid.com, atemda.com, imonomy.com, vertamedia.com, synacor.com, optimatic.com, memevideoad.com, video.unrulymedia.com, teads.tv, brightroll.com, c1exchange.com, thetimmedia.com, kargo.com, theagency.com, nativeads.com, ssphwy.com, quantcast.com, crimtan.com, thetradedesk.com, aps.amazon.com, adblade.com, vertoz.com, atomx.com, aol.com, andbeyond.media, adgebra.co.in, clmbtech.com, switchconcepts.com, sharethrough.com, anthemx.tv, rockyou.net, aralego.com.