Publisher: Attainable Adventure Cruising

Sponsor Attainable Adventure Cruising Thanks for your interest in advertising with us. We know your time is valuable, so we have kept this as short as possible while still telling you what you want and need to know. What AAC Is First off, AAC is very different from most (maybe any) other web sites: AAC is a rigorously categorized, interactive reference book of original content on technical issues and how-to tutorials for offshore sailors. The site consists of 700 articles (about the size of War and Peace) and we add about 100 new articles a year. AAC Readers (Updated June 2014) To further understand AAC, let’s look at our audience and their interaction with our site. Our readers split into two groups: True Fans Using Google Analytics, we have classified anyone who visited 50 or more times over the last year as a True Fan—54,000 people (up 100% year over year). (The real number is probably much higher because of cookie clearing.) True Fans: Follow and read many or even all of our posts. Tend to follow our recommendations for gear acquisition. Use our site as their primary reference source because it’s dynamic, searchable, and interactive (they can ask questions and leave comments). Reference Readers Google Analytics reports that we had 255,000 unique visitors in the last 12months (up 20% year over year). So we have 200,000 Reference Readers (total unique visitors minus True Fans). Reference Readers: Find, or re-find, us via search (mainly Google). This is where the archive that we rigorously maintain and update comes into play. Also, because we have implemented Google First Click Free, all of our Online Books are attracting search hits from these readers as well—50% of our visits come from search. Are looking for specific information. Engagement But all of these visitors don’t mean a thing to you the advertiser without a much more important metric: engagement. Because if a visitor does not engage with the content of a site, there is not a hope in hell that they will see your ad, much less act on it. And we have incredible engagement: 80% of our visitors stay for 30 seconds or more and our average visit length is over 4 minutes, indicating that our visitors are really reading the content. (In fact, the number who engage is really about 90%, because about 10% of our total visits are from True Fans who check the site briefly and frequently to see if there is a new post or anything new in the comments.) AAC Value Delivered So advertising with AAC delivers: Multiple exposures to True Fans. Exposure to an ever changing group of Reference Readers. Both groups are looking for specific information about offshore voyaging and are therefore pre-qualified buyers. And we add advertorial exposure on top of that, for even more value. Compared to Other Web Sites Other marine web sites are split into two types: Blogs Blogs that write about cruising experiences. (There are literally thousands of these.) Little or no differentiation. Only as good as their last post—no reader loyalty. Information is perishable—a week after they publish a post, who cares that they visited the Bahamas a week ago. Small audience. Archives not categorized and maintained and therefore not accessible. News Sites News sites (often part of an existing magazine) that cover a large segment of the boating world with short news posts. You know the type of content: “the Volvo Ocean Race just started”. Poor focus. Information is perishable—a week after they publish a post, who cares that the Volvo race started a week ago. Poor engagement. Archives not categorized and maintained and therefore not accessible. The AAC Advantage AAC simply does not have the problems listed above. We are focused, have loyal readers and over 90% of our content is timeless. So, when you are evaluating web sites to spend your hard earned advertising budget with, compare our rates and what we deliver while keeping in mind that what matters is unique visits and engagement, and watch out for those sites that just crow about visits or pageviews (we have a million of those a year). Compared to Magazines But how do we compare to traditional print media advertising? Magazine A magazine only delivers exposure on a single page, to fewer people than AAC (yes, even the big international magazines)—you pay much more for fewer readers and less repetition. The AAC Advantage You can advertise with us for less than with a regional magazine that has fewer readers than we have True Fans—our Reference Readers are a free bonus. And we give your message exposure, on every single page, to more different people an average of five times each. And our True Fans will see your ad (or ads) a minimum of 50 times over the course of a year.

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