MPR-Advertising-Reviews-Pricing

MPR and its website, www.empr.com, provide concise and up-to-date drug information for healthcare professionals.

Prescribing Reference, Inc. (PRI) is a subsidiary of Haymarket Media Group of London, England. Established in 1984, PRI's goal was to provide healthcare professionals in the United States with a version of Monthly Index of Medical Specialties® (MIMS), the United Kingdom's leading monthly drug reference. This reference would be concise, compact, easy-to-use and updated frequently. In June of 1985, PRI launched Monthly Prescribing Reference® (MPR), its first and main publication. MPR is distributed on a controlled basis to primary care physicians throughout the U.S.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: MPR: Concise prescription and OTC drug information, side effects and interactions for medical professionals - MPR
  • Key Differentiator
    Monthly Prescribing Reference (MPR) [and its sister publications] is an up-to-date guide to commonly prescribed pharmaceuticals, as well as certain OTC products. It has been produced to provide an easily accessible reminder of basic information useful to review when prescribing medications, such as specific indications for use, dosage, and a checklist of precautions, interactions, and adverse drug reactions. Reference should always be made to each drug being co-administered. The information it contains is intended solely for use by the medical profession. It is not intended for lay readers. This guide has been assembled and edited by an experienced staff of pharmacists and pharmacologists, utilizing information available from manufacturers, official compendia and medical/pharmaceutical references. Distinctions have not necessarily been made between those reactions that are well documented and/or clinically significant, and those that carry only a theoretical risk. A renowned board of consulting medical specialists has also independently reviewed the product references. However, although every effort is made to assure accuracy, the information in MPR [and its sister publications] is not necessarily reviewed by the supplier of a particular drug. If any questions arise about information in MPR, the physician should verify it against labeling or by contacting the company marketing the drug. The publisher and editors do not warrant or guarantee any of the products described or the information describing them. THE PUBLISHER AND EDITORS DO NOT ASSUME, AND HEREBY EXPRESSLY DISCLAIM ANY LIABILITY WHATSOEVER FOR ANY ERRORS OR OMISSIONS IN SUCH INFORMATION OR FOR ANY USE OF ANY OF THE PRODUCTS LISTED.
  • Owned / Operated Properties
    empr.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Jenny Ko
Publisher, MPR & Senior Director, Drug Information
Site Traffic
  • 119062 Global Rank
  • 37054
    United States
  • 842k Estimated Visits
Traffic Sources
  • Search
    67.54%
  • Direct
    26.90%
  • Referrals
    2.62%
  • Mail
    1.85%
  • Social
    1.10%
  • Display
    0.00%
Geography Breakdown
  • United States
    68.17%
  • India
    5.29%
  • United Kingdom
    2.48%
  • Canada
    2.33%
  • Philippines
    1.40%
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Reviews
Online Marketing Manager
Feb 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MPR, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, United Kingdom, Canada, Philippines. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MPR, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, United Kingdom, Canada, Philippines. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MPR, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, United Kingdom, Canada, Philippines. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
MPR advertising reaches 842k visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Canada, Philippines. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on MPR will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Thalamus.