Nairaland-Advertising-Reviews-Pricing
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Forum
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Entertainment, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Sports, Technology, Travel & Leisure
  • Key Differentiator
    Nairaland runs a Targeted Ad Platform with which any Nairaland member can place adverts on the sections of Nairaland where the people he/she wants to reach are most likely to be found (for example, a political party could place ads on the politics section with it). To place ads on Nairaland, the first step is to get your ad banner designed by a good graphic designer. Your ad banner must be borderless, 318 pixels wide, 106 pixels tall, less than 30kb in size, and in the PNG or JPG format. It must also have your logo or the name of your brand or website to attract only informed clicks. Once it's ready, go to www.nairaland.com/campaign and click (Upload Ad) to upload your banner ad and landing page, and wait for approval. (Your ad might not be approved if it's deceptive or illegal or morally questionable in some way). After your ad is approved, we will provide you with information about how to purchase advertising credits so you can freely place your ads on any section of Nairaland - including the home page - without any restriction at all (our system is extremely simple by design). Please see our Estimated Advertising Rates to find out how much it'll cost to advertise on the various sections of Nairaland on the long run (prices on the short term are strongly correlated with traffic levels). Billing takes place every few minutes and you will get detailed reports on unique clicks and views and charges for each ad/section and for your entire account over various time periods. How do you charge? Per click? Per impression? Per hour? We charge for approximate value delivered. This is highly correlated with traffic on the short run. So when there's less traffic, you pay less, and when you're charged more, it will most likely be due to an increase in traffic. However, on the long run, that's not the only factor we consider. We have developed a robust pricing algorithm to make sure that you will always get what you pay for. What kind of ads would you not accept on Nairaland? We will reject ads that we consider to be ethically or morally questionable in one way or the other. We reject ads for HYIPs and most MLMs because they are fundamentally unsustainable. We reject ads for health remedies that make claims that have not been verified by NAFDAC because we know that they don't work as advertised. We reject online betting and forex trading ads not for moral reasons per se but because we know that most people who patronize these business expect to make money, but the vast majority of them will lose money. We also reject some mailing list building ads because we don't want our members to be spammed.
  • Owned / Operated Properties
    nairaland.com
Site Traffic
  • 7929 Global Rank
  • 11
    Nigeria
  • 8.4M Estimated Visits
Traffic Sources
  • Direct
    49.88%
  • Search
    42.04%
  • Referrals
    3.40%
  • Social
    2.48%
  • Mail
    2.10%
  • Display
    0.10%
Geography Breakdown
  • Nigeria
    55.34%
  • United States
    9.66%
  • United Kingdom
    4.81%
  • India
    2.57%
  • Germany
    1.98%
Powered by Similar web
Network Data
Email / Social Data
  • 119k
    Facebook fans
  • 255k
    Twitter followers
Reviews
Online Marketing Manager
Jun 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Nairaland, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Nigeria, United States, United Kingdom, India, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Nairaland, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Nigeria, United States, United Kingdom, India, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Nairaland, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Nigeria, United States, United Kingdom, India, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Nairaland advertising reaches 8.4M visitors across desktop and mobile web, in countries such as Nigeria, United States, United Kingdom, India, Germany. Pricing models they offer are CPM on channels such as Display, Social Advertising on Nairaland will allow you to reach consumers in industries or verticals such as Health & Beauty, Food & Beverage, Government & Politics, Education, Travel & Leisure, Sports, Automotive, Gaming, Technology, Entertainment.

They have 1 advertising & marketing contacts listed on Thalamus.