About

Nairametrics is a leading financial resource company based in Nigeria. We provide our clients (including visitors to our website) with up to date business, investing and financial information from Africa’s largest economy. We also have a consulting arm that provides bespoke financial management services to clients. Our product offering are as follows;

Business News – We monitor, analyse and report on financial information and news, as well as, provide insights into the associated implications for businesses and individuals. Our team of analysts dissect the news and provide our readers with in-depth analytics of how daily financial information may impact their financial status. In this interconnected world, full of cause and effect, information has become the most sought after commodity in the world and it is those who get it first and harness better that will always come on top.

Investing Guide – Our team of analysts support an ever-growing community of retail investors who seek basic and straight to the point investing analysis and tips that can help them achieve their investment goals. On Nairametrics, our mission is to provide decision makers with just about any analysis they require to make better investing and business decisions.

Personal Finance – As investors ourselves, we understand that the most difficult aspect about money is growing it after it is earned. Through real live experiences, we provide our readers with street smart opinions and guides on how to manage money. For this service, we also facilitate crowd sourcing of personal finance experiences to ensure our readers are able to tap into as much diverse an opinion pool as possible.

Financial Management – Nairametrics also aims to provide entrepreneurs, startups, small businesses, retail investors with a bouquet of financial management services that can help them grow their wealth. Through specialized accounting, tax and financial management services, we provide these group of people with highly skilled and competent resources that can help increase top line revenue, reduce cost and achieve their profitability goals. From helping you to straighten your financial records, writing your business plans, understanding value chains, producing financial modeling and preparing pitch documents that can help you raise funding, our consulting arm is ever ready to meet your needs.

Data Analytics – We also provide bespoke research services on corporate finance data, consumer price data and pricing analytics for purchasing managers / procurement officers, local & foreign investors interested using data to drive decision making.

Media – In conjunction with media partners, we provide our listeners with content on radio and podcast. Our content provisions including personal finance shows, shows for startups, tutorials. market roundups etc. Our content can be streamed via any podcast carrying mobile phone or listened to live on popular radio stations in Lagos Nigeria.

Social Media – You can also connect with us via our social media handle. Follow Nairametrics on twitter @nairametrics or visit our Facebook page www.facebook.com/nairametrics.

Nairametrics.com is owned by Nairametrics Financial Advocates Ltd and is based in Lagos State Nigeria. Nairametrics was founded in 2013 by Ugochukwu Obi-Chukwu

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Nigeria Top Investing and Personal Finance Blog
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Financial Services, Government & Politics, Retail, eCommerce
  • Key Differentiator
    Nairametrics is one of the fastest growing investing and personal finance websites in Nigeria. The website attracts retail investors from Nigeria and in diaspora, interested in investing in Nigeria. With over 100,000 visitors monthly, our website serves a retail investing audience that is young, old, lower class, middle class and upper class with a huge appetite for financial resource that can help satisfy their dynamic investing needs. Visitors to Nairametrics include both active and passive investors interested in tracking the performance of their investments, searching for new and viable investment opportunities as well as expanding their knowledge of investing, personal finance and the economy. We also have visitors who are new to investing and seeking the right resource and vehicle to help achieve their investing goals. We also believe our visitors and subscribers will be interested in products and services that can help them invest cautiously, save diligently and spend wisely. Nairametrics is open to advertising and media partnerships with organisations, corporates, government agencies etc. that have products and services that can benefit our burgeoning community of retail investors and lead them towards attaining financial freedom. Our offering for advertising and media partnerships include our website, radio programs, podcast, newsletters, seminars etc.
Site Traffic
  • 35379 Global Rank
  • 143
  • 3.07 M Estimated Visits
Traffic Sources
  • Search
    57.70%
  • Direct
    28.46%
  • Mail
    5.72%
  • Social
    5.02%
  • Referrals
    3.09%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 5,386
352
Nigeria Rank 42
1
Nigeria Page Views 87.5%
1.0%
Top Countries
Top Search Keywords
  • Bigfork
Ad Intelligence
  • Native
    0.60%
  • Standard
    97.09%
  • Direct
    2.30%
Ads Seen Recently
2,639
Nairametrics
Device
Mobile
Dimensions
300x250
Nairametrics
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Desktop
Dimensions
300x250
Nairametrics
Device
Desktop
Dimensions
728x90
Nairametrics
Device
Desktop
Dimensions
300x600
Nairametrics
Device
Desktop
Dimensions
300x250
Nairametrics
Device
Desktop
Dimensions
other
Nairametrics
Device
Desktop
Dimensions
other
Nairametrics
Device
Desktop
Dimensions
other
Nairametrics
Device
Desktop
Dimensions
other
Nairametrics
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
beachfront.com
reseller
13749
e2541279e8e2ca4d
smartadserver.com
reseller
3563
rhythmone.com
reseller
1166984029
a670c89d4a324e47
freewheel.tv
reseller
799921
rubiconproject.com
reseller
16698
0bfd66d529a55807
tremorhub.com
reseller
z87wm
1a4e959a1b50034a
openx.com
reseller
539154393
contextweb.com
reseller
560382
indexexchange.com
reseller
183756
appnexus.com
reseller
3364
pubmatic.com
reseller
156307
5d62403b186f2ace
Nairametrics advertising reaches 3.07M visitors across desktop and mobile web, in countries such as United States, United Kingdom, South Africa, Turkey, Nigeria. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on Nairametrics will allow you to reach consumers in industries or verticals such as Retail, Education, eCommerce, Financial Services, Government & Politics.

They are headquartered at Ikeja, Lagos, Nigeria, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Nairametrics inventory partners include: beachfront.com, smartadserver.com, rhythmone.com, freewheel.tv, rubiconproject.com, tremorhub.com, openx.com, contextweb.com, indexexchange.com, appnexus.com, pubmatic.com, advertising.com, spotxchange.com, spotx.tv, taboola.com, gumgum.com, emxdgt.com, video.unrulymedia.com, sonobi.com, google.com, avantisvideo.com, xad.com, startapp.com, pubnative.net, pokkt.com, mobilefuse.com, inmobi.com, gammassp.com, engagebdr.com, blis.com, bidmachine.io, admanmedia.com, adcolony.com, smaato.com, adyoulike.com, chocolateplatform.com, vdopia.com, aol.com, yahoo.com, my6sense.com, revcontent.com, improvedigital.com, loopme.com, districtm.io, adagio.io, lijit.com, bidtellect.com, facebook.com, groundtruth.com, sovrn.com, rtbhouse.com, adform.com, onetag.com, connectad.io, ad-generation.jp, adtech.com, aps.amazon.com, 33across.com, teads.tv, sharethrough.com, lockerdome.com, x.fidelity-media.com, smartyads.com, conversantmedia.com, rtk.io, 1worldonline.com, coxmt.com, synacor.com.

Nairametrics works with Advertising technology companies such as DoubleClick.Net, Google Publisher Tag, Taboola, AppNexus, Yahoo Small Business, Atlas, Google Adsense Asynchronous, Google Adsense, Collective Media, Mediaplex, Aggregate Knowledge, DoubleClick Bid Manager, Openads/OpenX, Zedo, The Trade Desk, Integral Ad Science, DoubleVerify, Evidon, Resonate Insights, Flashtalking, Research Now, Advertising.com, Adap.TV, SpotXchange, Adform, PHP Ads, StickyAds TV, Magnetic, Index Exchange, IponWeb BidSwitch, Media Innovation Group, Rocket Fuel, AdSpeed, Walmart, Vidible, Google Matched Content, X Plus One, Tapad, nToggle, Teads, Digilant, eXelate, ContextWeb, Adobe Audience Manager Sync, Tribal Fusion, DynAdmic, Yahoo Ad Sync, Turn, VINDICO, Pubmatic, Rubicon Project, Burst Media, BlueKai DMP, Datonics, Google AdSense Custom Search Ads, Videology, BlueKai, DemDex, Drawbridge, RadiumOne, Trueffect, Adblade, AdBlade Embed, Facebook Custom Audiences, Google AdSense Integrator, Ads.txt, Google Direct, Google Reseller, IndexExchange Reseller, PubMatic Reseller, Sovrn Direct, Lijit Direct, AppNexus Reseller, GumGum Reseller, OpenX Reseller, RTK Direct, Converstand Media Direct, ORC International Direct, Smaato Reseller, SmartyAds Direct, AdYouLike Direct, DistrictM Reseller, Lockerdome Reseller, ContextWeb Reseller, RhythmOne Reseller, RubiconProject Reseller, ShareThrough Reseller, SpotXChange Reseller, Sonobi Reseller, Teads Reseller, Improve Digital Reseller, Adform Reseller, FreeWheel Reseller, 33 Across Reseller, Bidtellect Reseller, ORC International Reseller, Sovrn Reseller, Lijit Reseller, Amazon Reseller, AOL Reseller, Yahoo Reseller, SmartAdServer Reseller, LoopMe Reseller, Chocolate Reseller, AOL Direct, AppNexus Direct, AvantisVideo Direct, IndexExchange Direct, Sonobi Direct, AdYouLike Reseller, my6sense Reseller, Revcontent Reseller, Taboola Direct, Beachfront Reseller, Tremor Video Reseller, RhythmOne Direct, Connectad Direct, DistrictM Direct, GumGum Direct, OneTag Direct, PubMatic Direct, RTB House Direct, RubiconProject Direct, SmartAdServer Direct, Yahoo Direct, Comet Cox Media Reseller, Facebook Reseller, GroundTruth Reseller, Synacor Reseller, ContextWeb Direct, Consent Management Platform API v 2.0, Criteo, ConnectAd, Smart Adserver, Amazon Direct, AdMan Reseller, Gamma SSP Reseller, FreeWheel Direct, Performance Horizon, PixFuture, 33 Across Direct, adtelligent Direct, Criteo Direct, Lockerdome Direct, MGID Direct, my6sense Direct, OpenX Direct, Outbrain Direct, pixfuture Direct, ShareThrough Direct, SpotXChange Direct, Synacor Direct, Telaria Direct, Tremor Video Direct, ucfunnel Reseller, Converstand Media Reseller, LKQD Reseller, Mobile Ad Trading Reseller, OneTag Reseller, Outbrain Reseller, Somoaudience Reseller, SpringServe Reseller, The MediaGrid Reseller, Nativery, FLoC, Revcontent Direct, Vidazoo Reseller, Adform Direct, fluct Direct, Admixer Direct, Between Digital Direct, Streamlyn Media Direct, Chocolate Direct, DynAdmic Direct, Improve Digital Direct, Smartclip Direct, Stroeer Direct, Teads Direct, Triple Lift Direct, vidoomy Direct, Admixer Reseller, Between Digital Reseller, E-Planning Reseller, Fyber Reseller, optAd360 Direct, E-Planning Direct, Media.net Direct, Yieldmo Direct, vi, Vidoomy, Ketshwa, fluct Reseller, ExMarketPlace, Yieldmo Reseller, Google Inteactive Media Ads, 152 Media Direct, AdMan Direct, Clickio Direct, LoopMe Direct, Rich Audience Direct, Seedtag Direct, The MediaGrid Direct, Yoc Direct, Genesis Media Reseller, Connectad Reseller, Criteo Reseller, Gamoshi Reseller, Imonomy Reseller, Nativo Reseller, Rich Audience Reseller, SmartyAds Reseller, Telaria Reseller, Triple Lift Reseller, Clever Advertising, Mobfox Direct, Aniview Reseller, Media.net Reseller, vidoomy Reseller, Next Millenium Reseller.