Web & E-mail Advertisements Website and e-mail ads only available to NAWBO Columbus members and corporate partners. Ready to buy an ad? Contact Chapter Manager Belinda Williamson. Website Ads Share information about your services, products, events, and company news with visitors of the NAWBO Columbus website through cost-effective advertisements. Homepage 200px x 200px small square ad displayed at the top of the right column on the homepage. Ad will rotate dynamically with other ads in the cycle. Ad cycle is 3 months. Cost: $50 Estimated CPM: $50-$100 General Website Content 200px x 200px small square ad displayed in the left column on approximately 75% of the site’s pages. Ad will rotate dynamically with other ads in the cycle. Ad cycle is 3 months. Cost: $50 Estimated CPM: $25-$50 Event Ads Share information about your company’s upcoming events and programs! 200px x 200px small square ad displayed statically in the right column of the Partner Event Calendar page and dynamically in the left column of the NAWBO Columbus event calendar. Ads will be displayed for 3 months. Cost: $15 for 1 ad or $65 for 6 ads E-mail Advertisements Share information about your services, products, events, and company news with NAWBO Columbus members and guests through ads in our e-mail marketing efforts. 468px x 60px full banner ad intermixed with NAWBO Columbus events and news. Ads are included in weekly member and non-member event e-mails and other special announcement e-mails. Each ad will be displayed in 4 e-mails. Cost: $15 for 1 event or $65 for 6 events Web & E-mail Ad FAQs What’s CPM? CPM means “cost per mille” (mille means “thousand” in latin) and is a common unit of measurement in advertising. CPM is calculated by dividing the cost of an advertising unit by the number of impressions (expressed in thousands) that it generates. What’s Estimated CPM? The estimated cost per thousands of impressions based upon forecasted website pageviews. What’s an impression? An impression is a measure of the number of times an ad is displayed, whether it is clicked on or not. Each time an ad displays it is counted as one impression. How are the ads displayed? Dynamic: This means that your ad will not be the only ad displayed in this space; instead, your ad will share the space with several other ads. Every time the page is refreshed, a different ad will be displayed in a cycle. Static: This means that your ad will be the only ad displayed in its reserved space and will not rotate with any other ads in a cycle. How many visitors does your site receive? In 2013, nawbocolumbusohio.com received 9,900 visits (5,227 unique visitors), and we had 41,768 pageviews (30,178 unique pageviews). What is the ad cycle? Please see the above listings for specific cycle details. All ad cycles will begin on the first day of the month. How should my ad be formatted? All ads should be provided in either JPG, GIF, or PNG format, with a 72dpi resolution. Website ads are 200px x 200px ("small square ad") and e-mail ads are 468px x 60px ("full banner ad"). To whom should I submit my ad files? Once you've purchased your ads or redeemed your ad credits, please e-mail the following items to communications@nawbocolumbusohio.com by the aforementioned deadlines: 1. Graphic file (see above for specifications) 2. Click-through URL (the link you want people to be sent to when they click the ad) 3. The preferred date range for the ad

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