neodata group
Turn audience attention into cashMade in Italy for digital publishers worldwide
Mobile Display

From audience analysis to web, mobile and video advertising, we help you engage your online audience in a profitable relationship.

OUR MISSION
We master innovative digital technologies to build turn-key and customized solutions that help online publishers, advertisers and broadcasters engage their audience in a profitable relationship

WHAT WE DO
The core of Neodata’s solutions is an intelligent platform that analyses, recommends and delivers editorial and advertising content that is relevant to the audience and targeted at individual level, in real time.

Neodata’s proprietary algorithms track, analyse and identify correlations between unique visitors and digital content – articles, photos, videos, listings – to classify users by specific interests and recommend content that increases their engagement with the publishers’ sites.
Italian publishers and broadcasters such as Repubblica, Mediaset, RAI Pubblicità, SEAT Pagine Gialle, SKy, Boston Magazine and many more use Neodata’s solutions to profile their visitors, optimize advertising and editorial content performance, and build predictive models based upon identified behavioural patterns of unique visitors.

At the heart of Neodata’s targeting and recommendation algorithms are semantical analysis, deploying both standard and non-standard taxonomies, clustering techniques, predictive modelling, association rule mining, anomaly detection and other data mining techniques.

Neodata’s always been at the forefront of innovation and invests a percentage of its profits in research, collaborating with Italian and International Universities, including University of Catania, London Imperial College, UCLA (Los Angeles).

  • Company Name:
    neodata group
  • Headquarters:
    Viale Vittorio Veneto, 42 Catania, CT 95127 Italy
  • Office Locations:
    Connecticut, Catania, Milan
  • 11-50 employees
Capabilities
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Display
  • CPI
  • Ad Network
  • Headline:
    Turn audience attention into cashMade in Italy for digital publishers worldwide
  • Industries
    Financial Services, Government & Politics, Mobile App Installs, Technology
  • Key Differentiator
    Neodata was founded in 2004, with the belief that our new technology could change the online publishing world by marrying both editorial and advertising needs. Our diverse, international team of PhDs, engineers, academics, media experts, and entrepreneurial-minded people is passionate about understanding reader behavior and how publishers can effectively act upon it.
  • Owned / Operated Properties
    neodatagroup.com
  • Mobile App Install Tracking Partners
    Appsflyer
Contacts
Site Traffic
  • 39214 Global Rank
  • 977
    Italy
  • 3.11M Estimated Visits
Traffic Sources
  • Referrals
    56.97%
  • Direct
    28.48%
  • Display
    10.09%
  • Mail
    2.28%
  • Search
    1.62%
  • Social
    0.56%
Geography Breakdown
  • Italy
    96.42%
  • Venezuela
    0.70%
  • France
    0.53%
  • United Kingdom
    0.46%
  • Brazil
    0.45%
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Country Breakdown
  • Italy
  • Canada
  • United States
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