From a pure-news focused player, NDTV is metamorphosing into a diversified global media player and intends to consistently break new ground.

NDTV’s tryst with television began way back in 1988, when it produced a news and current affairs show ‘The World This Week’ for the Government-owned broadcaster Doordarshan. The show proved to be immensely popular, and NDTV established its image as a credible private news producer. It moved on to become the sole news content provider and producer for India’s first 24-hour news channel, Star News. The company’s biggest milestone was established in 2003, when it launched two 24-hour news channels— NDTV 24x7 in English and NDTV India in Hindi—followed by a 24-hour business news channel NDTV Profit in 2005, which became a leading business news channel in a short period of time.

In 2007, the company broke new ground, formulating a strategy to build a global business. NDTV Networks Plc, a subsidiary of NDTV was formed to seize opportunities in areas ‘beyond news’. The Company launched NDTV Imagine (for general entertainment), NDTV Good Times under NDTV Lifestyle Company (for lifestyle content), NDTV Convergence (triple play; to exploit the synergies between television, internet and mobile), NDTV Labs (to develop media software and technology for captive use), NGEN Media Services (outsourcing of media post-production services) as 50:50 joint venture with Genpact and Emerging Markets BV that has helped launch channels in Indonesia, Malaysia and the Middle East.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Linear TV, Desktop Display, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Latest News, India News, Breaking News, Business, Bollywood, Cricket, Videos & Photos
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Sports, Technology, Travel & Leisure
  • Key Differentiator
    Banner Type: Leaderboard Dimensions: 728x90 (Require file - 728x90) Flash Banner -Maximum weight – 30 kb. -Maximum frame rate – 12-16 fps -Animation limit – 15 seconds -Stop all animations before 15 second. -Looping not allowed. Can add a replay button -Valid clickTAG on the topmost layer. -No URL Embedding Allowed -User Initiated Sound allowed, -File loading not permitted. -Backup Image mandatory. -Last frame should have the company’s branding on it Image -Format Allowed : JPG or GIF -Maximum weight : 20 kb -Animation limit – 15 seconds -Stop all animations before 15 seconds. -Last frame should have the company’s branding on it Scripts -Valid clickTAG : on (release) { if (clickTAG.substr(0,4) == "http") { getURL(clickTAG, "_blank"); } } Replay Code : on(release){gotoAndPlay(1);} Other Specifications -URL should always be Domain Based. [ 203.xx.xx.xx not allowed ] -No Spaces allowed in the Tracking URL -While sending the banners use the naming convention as follows -clientname_date_bannersize -All banner names should be lower case. Important -A typical creative packet will include the following : -Flash Banner and Source Code [FLA in MX 2004 format] -Backup GIF -Fonts and URL to be used.
  • Owned / Operated Properties
    asantepresbytery.org, ndtv.com, ndtvlife.com, ndtvlifestyle.com, ndtvclub.com, ndtvlifestyle.com, ndtvimg.com, carandbike.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Bhuwan Bhatt
Senior Vice President : Advertising Sales at New Delhi Television Ltd
Shouneel Charles
Chief Sales & Marketing Officer AND Chief Revenue Officer - NDTVConvergence (Global)
Site Traffic
  • 324 Global Rank
  • 18
    India
  • 226M Estimated Visits
Traffic Sources
  • Search
    59.22%
  • Direct
    33.97%
  • Social
    3.27%
  • Referrals
    2.10%
  • Mail
    1.26%
  • Display
    0.18%
Geography Breakdown
  • India
    65.07%
  • United States
    10.37%
  • United Kingdom
    3.06%
  • Canada
    1.78%
  • United Arab Emirates
    1.67%
Powered by Similar web
Network Data
Country Breakdown
  • India
Email / Social Data
  • 1.12M
    Facebook fans
  • 10M
    Twitter followers
  • 261k
    Instagram followers
Reviews
Online Marketing Manager
Apr 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on New Delhi Television, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as India, United States, United Kingdom, Canada, United Arab Emirates. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on New Delhi Television, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as India, United States, United Kingdom, Canada, United Arab Emirates. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on New Delhi Television, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as India, United States, United Kingdom, Canada, United Arab Emirates. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Site Pull
Cube Innovation
Cube Innovation
Native
In Banner Video
970x250 : Billboard
Half Page Expandable
Half Page Expandable
300x600 : Half Page
Web Launch Interstitial
Side Kick
Side Kick
Medium Rectangle Expandable
Medium Rectangle Expandable
Medium Rectangle
Super Leaderboard Expandable
Super Leaderboard Expandable
Super Leaderboard
Leaderboard Expandable
Leaderboard Expandable
Leaderboard
New Delhi Television advertising reaches 226M visitors across desktop and mobile web, in countries such as India, United States, United Kingdom, Canada, United Arab Emirates. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on New Delhi Television will allow you to reach consumers in industries or verticals such as Government & Politics, Food & Beverage, Technology, Healthcare, Automotive, Non-Profit, Travel & Leisure, Health & Beauty, Financial Services, Sports.

They are headquartered at Archana, GK - 1 New Delhi, DELHI 110048 India, and have 8 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, New Delhi Television inventory partners include: google.com, appnexus.com, rubiconproject.com, pubmatic.com, taboola.com, spotx.tv, spotxchange.com, advertising.com, indexexchange.com, contextweb.com, tremorhub.com, fyber.com, adtech.com, atemda.com, openx.com, adtrue.com, emxdgt.com, gumgum.com, sovrn.com, 33across.com, amazon.com, lkqd.com, lkqd.net, aolcloud.net, criteo.com, memevideoad.com, freewheel.tv, conversantmedia.com, smartadserver.com, optimatic.com, synacor.com, vertamedia.com, brightcom.com, thetimmedia.com.