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What is an advertorial? An advertorial is an article in the form of an article. They are common in newspapers and home-made magazines. The editorial format suggests that it is an article, but an advertorial may not have the same, identical design as articles in the newspaper or magazine. There must be "ad" or "advertorial" above. Difference between advertisement and advertorial An advertorial offers the text writer and client the opportunity to explain the message clearly in a way that matches the interests of the target audience. The difference between an advertisement and an ad is that an advertorial offers the opportunity to provide details. The advertorial contains the elements of an article and is less noticeable than an ad. Therefore, it is important to pay attention to news value and actuality when designing an advertorial. Advertorial content and structure An advertorial contains the following elements: Advertorial designation (or ad) so that the reader knows that it's not an article but an advertising Chapeau: a supplement to the headline in a smaller font Head: indicates where the advertorial The focus is on headline or lead: contains the core, the most important information Text block: rounded story with detailed information Intermediate: Intermediate can be structured in the advertorial Framework: A frame is a piece of bordered text. It contains information that needs special attention Illustration: an illustration draws attention immediately Leader: striking passage from a text Feedback stimulus: A feedback stimulus encourages the reader to respond and indicates how he can do. Sender profile: A sender profile contains the logo, logo, address and phone number of the company. News value advertorial An advertorial has news value. News has an appeal, so it's important that the advertorial news value contains. A topic has news value if it meets five criteria, the so-called ABABA formula: News Important Deviation: News What's Unusual, Draws attention Interest: The target audience itself experiences the impact of the news Authority: The news is from a source that is of interest to the public Advertorial: Facts Just like an article, an advertorial is based on facts. The textwriter's opinion reduces the persuasiveness of e advertorial. The writing style must therefore be factual and business. Exaggeration makes use of credibility. Create an advertisement of 600 words plus an image / photo. The image / picture must be provided as a jpg file, and it must be scanned at 300 dpi or higher. The scanned image / image must measure a minimum size of 60mm x 60mm. Price: 600 euros duration: per month